{"id":29343,"date":"2014-02-26T16:57:37","date_gmt":"2014-02-26T11:27:37","guid":{"rendered":"http:\/\/www.jaipuria.ac.in\/blog\/?p=29343"},"modified":"2014-02-26T16:57:37","modified_gmt":"2014-02-26T11:27:37","slug":"management-conclave-held-by-jaipuria-lucknow-brings-consumer-experience-management-into-focus","status":"publish","type":"post","link":"https:\/\/chekkup.in\/jaipurianewsite\/management-conclave-held-by-jaipuria-lucknow-brings-consumer-experience-management-into-focus\/","title":{"rendered":"Management Conclave held by Jaipuria Lucknow brings Consumer Experience Management into focus"},"content":{"rendered":"

On 22nd February, the Jaipuria Institute of Management Lucknow hosted a Management Conclave, which focused on the important field of Consumer Experience Management. The conclave also brought forward new ideas that are necessary for future managers in the world of marketing. This event was a great benefit for the institute\u2019s students, who made the most out of the opportunity to interact and learn from industry experts. And, the experience of listening to stalwarts in the industry was the icing on the cake for the students who are eager to embark on a career in management and marketing.<\/p>\n

Students came in large numbers to hear from Mr. V. P. Kamath, Group Chief Operating Officer at Nova Medical Centers Pvt. Ltd., Bangalore. A renowned name in the field, Mr. Kamath gave the opening address at the conclave and had the audience enthralled throughout his talk. Right at the onset he made students aware of the evolving scenario in marketing and the current trends that are here to stay. The traditional approach to marketing as far as consumer experience is now pass\u00e9, and that\u2019s something he highlighted in his speech.<\/p>\n

\u201cTwo main things drive current marketing scenario: technology and globalization. As these two elements keep growing, prospect of marketing will grow disproportionally,\u201d Mr. Kamath declared. According to him, these aspects have somehow contributed to the shift from marketing in its traditional sense. He reminded students how conventional strategies involved a focus on mass population and low participation of consumers, which is something one cannot afford in today\u2019s times.<\/p>\n\n\n\n\n
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Students at the conclave listened in rapt attention as Mr. Kamath began talking about relationship building, which is the future of marketing. \u201cEarlier success of a company was determined by the current market share and profits\u201d, he said. \u201cBut today the participation of consumers is high and success is determined by lifetime market share and profits. Hence if you want to survive in the market, there is no alternative to long term relationship building.\u201d<\/p>\n

It was a point well made by the eminent speaker who strongly held the students\u2019 attention. And, they were in for another enriching experience when Mr. Achal Rangaswamy, Director Marketing Advatech Cera Tiles Ltd, Ahmedabad took to the podium. He had students\u2019 interest piqued right from the word go when he said, \u201c[the] Spirit of enterprise always starts with saving. Ordinary people sell bulbs, good people sell lights and outstanding people sell a noble prize.\u201d<\/p>\n

Mr. Rangaswamy then went on to share experiences from his own glittering career. That\u2019s just what the participants of the conclave were hoping for because it brought them insight into different functions of companies. The lesser known facts about businesses that he shed light on are certainly going to stay with the students, as is his message about reaching out to consumers: \u201cSell joys, experience, adventure, saving, comfort, sleep, peace, fun and not just product.\u201d<\/p>\n

\u201cIt is all about loving your job,\u201d he continued as his speech and the conclave came to an end. That was another important bit of information for the students who left the event excited and enlightened.<\/p>\n","protected":false},"excerpt":{"rendered":"

On 22nd February, the Jaipuria Institute of Management Lucknow hosted a Management Conclave, which focused on the important field of Consumer Experience Management. The conclave also brought forward new ideas that are necessary for future managers in the world of marketing. This event was a great benefit for the institute\u2019s students, who made the most […]<\/p>\n","protected":false},"author":1,"featured_media":29346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[61,90,192],"tags":[202,231,232,233,193,216,234,218],"class_list":["post-29343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-featured-stories","category-jaipuria-lucknow-events","tag-best-mba-college-lucknow","tag-management-college-in-lucknow","tag-management-institute-in-lucknow","tag-mba-lucknow","tag-top-mba-college","tag-top-mba-college-in-india","tag-top-mba-college-in-lucknow","tag-top-mba-institute-in-india"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/chekkup.in\/jaipurianewsite\/wp-json\/wp\/v2\/posts\/29343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chekkup.in\/jaipurianewsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chekkup.in\/jaipurianewsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chekkup.in\/jaipurianewsite\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chekkup.in\/jaipurianewsite\/wp-json\/wp\/v2\/comments?post=29343"}],"version-history":[{"count":0,"href":"https:\/\/chekkup.in\/jaipurianewsite\/wp-json\/wp\/v2\/posts\/29343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chekkup.in\/jaipurianewsite\/wp-json\/wp\/v2\/media\/29346"}],"wp:attachment":[{"href":"https:\/\/chekkup.in\/jaipurianewsite\/wp-json\/wp\/v2\/media?parent=29343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chekkup.in\/jaipurianewsite\/wp-json\/wp\/v2\/categories?post=29343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chekkup.in\/jaipurianewsite\/wp-json\/wp\/v2\/tags?post=29343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}