It was just yesterday that Dr. Jones Mathew, Professor, Marketing and Dr. Banasree Dey, Assistant Professor, Area Chair, Marketing of Jaipuria Institute of Management, Noida were preparing for submitting their case studies for the ISB-Ivey Global Case Competition 2016. The award is home, already!<\/p>\n
\u201cOur case that won the award \u201cThe Vanca: Reworking Digital Marketing Strategy\u201d discusses the challenges faced by The Vanca – an online women\u2019s apparel brand. After overcoming initial problems typical of entrepreneurial startups, the brand made significant progress in terms of sales. However, the concerted digital marketing efforts under the leadership of the CEO Mr. Rajeev Sinha did not bring in the expected results. In May, 2016 Sinha hired a Digital Marketing Manager with the goal of re-strategizing the brand\u2019s digital approach. Our case intended to provide understanding of an internet brand facing the challenges of its digital marketing efforts not working as expected and offers a look at the dynamic nature of the online retailing space,\u201d elaborates the two writers of the Case Study.<\/p>\n
Needless to say, winning the award has been a significant achievement for the institute and the faculty. The ISB-Ivey Global Case Competition is an annual event hosted by the Centre for Learning and Management Practice at ISB in partnership with the Richard Ivey School of Business (Ivey), University of Western Ontario, Canada commands a lot of respect in the world of Management for its noble objective toward contributing to the world of Management.\u00a0<\/p>\n
The ISB-Ivey Case Competition was launched in 2010 at the national level with the aim of promoting the development of high quality, internationally benchmarked, India-specific business cases. At present, the competition has been opened to international academics, faculty, and doctoral students. The\u00a0ISB-Ivey Global Case Competition\u00a0is supported by the European Foundation for Management Development (EFMD) and the Association of Indian Management Schools (AIMS).\u00a0The top cases from the competition are exclusively mentored and developed by the ISB-Ivey team of mentors, and published as ISB-Ivey cases. These cases are marketed to a global audience of business schools through Ivey and distributed through Ivey and Harvard Publishing (Harvard University, USA)*.<\/p>\n
The winning case receives an award of\u00a0US$ 2,000\u00a0and a certificate from\u00a0ISB\u00a0and\u00a0Ivey\u00a0Business School. In addition, \u201cour case\u00a0will be published by\u00a0Ivey\u00a0Publishing as an\u00a0ISB-Ivey\u00a0co-branded\u00a0case\u00a0study and an abstract of our\u00a0case\u00a0will be published on the homepage of the Centre for Learning and Management Practice (CLMP),\u00a0ISB,\u201d says Dr. Mathew and Dr. Dey enthusiastically.<\/p>\n","protected":false},"excerpt":{"rendered":"
It was just yesterday that Dr. Jones Mathew, Professor, Marketing and Dr. Banasree Dey, Assistant Professor, Area Chair, Marketing of Jaipuria Institute of Management, Noida were preparing for submitting their case studies for the ISB-Ivey Global Case Competition 2016. The award is home, already! \u201cOur case that won the award \u201cThe Vanca: Reworking Digital Marketing […]<\/p>\n","protected":false},"author":1,"featured_media":43905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[61,68],"tags":[],"class_list":["post-43904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-jaipuria-noida"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/chekkup.in\/jaipurianewsite\/wp-json\/wp\/v2\/posts\/43904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chekkup.in\/jaipurianewsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chekkup.in\/jaipurianewsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chekkup.in\/jaipurianewsite\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chekkup.in\/jaipurianewsite\/wp-json\/wp\/v2\/comments?post=43904"}],"version-history":[{"count":0,"href":"https:\/\/chekkup.in\/jaipurianewsite\/wp-json\/wp\/v2\/posts\/43904\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chekkup.in\/jaipurianewsite\/wp-json\/wp\/v2\/media\/43905"}],"wp:attachment":[{"href":"https:\/\/chekkup.in\/jaipurianewsite\/wp-json\/wp\/v2\/media?parent=43904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chekkup.in\/jaipurianewsite\/wp-json\/wp\/v2\/categories?post=43904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chekkup.in\/jaipurianewsite\/wp-json\/wp\/v2\/tags?post=43904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}