Day: July 20, 2012

An Insight on Consumer Behaviour

Post author By admin
Post date July 20, 2012

As a part of Jaipuria Institute of Management’s strong industry interface programme, Mr. Vishal Khanna, Marketing Manager at Reliance Infocom, shared his expert knowledge of consumer behaviour with students and faculty at the Jaipuria Noida campus. The event was set in the backdrop of the recent placement of two interns from Jaipuria Noida with Reliance Infocom for the summer training programme.
Showing keen insight into the consumer’s decision-making process, Mr. Khanna took the future managers from Jaipuria Noida through the entire consumer behaviour process. This included how a consumer decides onproduct specifications, how he searches for suppliers, seeks proposal solicitation, carries out selection and finally, carries out post-purchase evaluation.
Mr. Khanna made his talk interesting by sharing many real life situations faced by him and his company with the students of Jaipuria Noida. “The actual study of consumer behaviour begins only when the consumer seeks proposal solicitation. With time, consumer behaviour has become a very complex process that is highly researched, and is critical for the success of a product and a company,” he said.
In an interactive way, Mr. Khanna discussed a number of case studies with the youngsters of Jaipuria Noida, which showed how consumer behaviour varied from department to department even within the same organisation.
“There are a number of reasons for this. Some of these are: difference in perceptions of departments involved, conflict – technical versus commercial, cost reduction versusincreasing efficiency – which is pretty much Finance versus HR. The role of individuals also has a part to play in consumer behaviour.”
Mr. Khanna’s talk covered all aspects of consumer behaviour, from the reasons behind different buying behaviour for same product, to challenges faced in selling products to the corporate buyer as well as the retail customer. He brought out various examples of how companies try to overcome these challenges, particularly through communications aimed at the target consumer. Step by step, Mr. Khanna took the aspiring managers at Jaipuria Noida through the process of the creation and implementation of a ‘Brand Recall Strategy.’
“By the time you pass out from Jaipuria Noida, you will know that the one who knows his consumer, and has studied the nature and requirements of his consumer well, is most likely to win the deal,” concluded Mr. Vishal Khanna, Marketing Manager, Reliance Infocom.
“I feel absolutely in touch with the industry now,” said Mohammed of the 2011-13 batch of Jaipuria Noida. “Thanks to our faculty at Jaipuria, we knew most of the terminology used by Mr. Vishal Khanna, and were able to make sense of what he was saying. It was great to learn from the experience of such a senior manager at Reliance Infocom.”
With two of their peers placed with Reliance Infocom this year for summer internships and the valuable industry interface with Mr. Vishal Khanna, students of Jaipuria Noida feel that this is just the beginning of a long-term relationship between Jaipuria Noida and Reliance Infocom.

Tags Jaipuria Institute of Management, Jaipuria Institute of Management Noida, Jaipuria Noida

Jaipuria Jaipur STUDENT Speaks

“Seniors staff at Jaipuria Jaipur are always available and supportive.”

Post author By admin
Post date July 20, 2012

Srijit Saha, a second-year student at Jaipuria Institute of Management Jaipur, is a true all-rounder. As a tabla-artist, Srijit has won the admiration of many audiences in various events at Jaipuria Jaipur. A Kolkata boy, Srijit played football for his college, from where he did his BBA. He is also a key member of the Jaipuria Jaipur volleyball and football teams.Srijit also excels in Business Studies, and is a part of the placement committee of Jaipuria Jaipur.
“Since an MBA degree opens up many opportunities for good jobs, I decided to study management. I chose Jaipuria, because it’s an established brand, with a good faculty and placement record. Before joining, I had a detailed conversation with the placement co-ordinator at Jaipuria Jaipur as well as a few seniors, and I realised the immense industry interaction as well as placement opportunities.”
Barely a few months away from getting his management degree in Banking and Finance, Srijit feels that Jaipuria Jaipur has helped him understand his capabilities and focus on what he wants to do in life.
“The help and guidance of the faculty have been instrumental in helping me understand my strengths. Due to this, I have become a very positive person and have developed patience and a friendly nature.My dream job would be in the Bank of Baroda, or else the FMCG industry. Thanks to the summer training placements at Jaipuria Jaipur, I’ve already had the opportunity of interning with ITC.”
Srijit strongly recommends Jaipuria Jaipur as a B-school that focuses on all-round skills in individuals and brings the best out of its students.
“My most memorable time was when a friend and I won the first runners-up trophy for the Peace Contest – a quiz contest organised in the inter-college festival at Jaipuria Jaipur. As a hosteler too, I’ve enjoyed every moment of my time there.”
A few months away from getting his PGDM in Banking and Finance, Srijit is emphatic that the Jaipuria faculty is friendly, supportive, helpful and available even on the phone. “The top-most authorities in Jaipuria Jaipur interact with us and take feedback too,” he concludes.

Tags Jaipuria Institute of Management, Jaipuria institute of Management Jaipur, jAIPURIA jAIPUR

Jaipuria Jaipur Placement Update

"The faculty at Jaipuria Jaipur ensured that I got a good placement by keeping me motivated to deliver my best", says Nitish Khanna

Post author By admin
Post date July 20, 2012

Everyone who knows Nitesh Khanna is celebrating his entry into the corporate world. Nitesh has been successfully placed with the Oriental Bank of Commerce on-campus at Jaipuria Jaipur. His designation is that of a Specialist Officer, Marketing, and he will be starting his career with Oriental Bank of Commerce on the 30^th of July 2012. Nitesh feels that had it not been for the support of the great faculty at Jaipuria Jaipur, he could not have come this far.
“The placement season in Jaipuria begins in November. Quite a few of my batch-mates were placed in the first month itself, but I wasn’t. Had I been in any other B-school, I would have been easily demotivated, but thanks to the support and faith the faculty at Jaipuria Jaipur had in me, I finally cracked Oriental Bank of Commerce in April 2012. During these 5 months, they never allowed me to be demotivated. I owe this fantastic profile especially to Professor Anvay Bhargava, the placement co-ordinator, and also Professor Sheenu Jain, who motivated me continuously and did not let me lose my positive frame of mind.”
Nitesh credits the Placement Cell of Jaipuria Jaipurfor being super-active right from the beginning of the session. They organised ‘mock’ GDs and interviews, personality development programmes and sessions on interview techniqueswith delegates from various institutes. Apart from that, he feels that the numerous events as well as the overall environment at Jaipuria Jaipur make learning very easy.
“Our annual fest, Abhyudaya, provides students of Jaipuria Jaipur with a tremendous opportunity to put into practice all that we learn in our classrooms. This time too, Abhyudaya was a grand success. I had the fantastic opportunity to organise two events and they came off really well, which was a great confidence booster for me.”
Nitesh is now looking forward to put all his learning at Jaipuria Jaipur to good use at the Oriental Bank of Commerce.

Tags Jaipuria Institute of Management, Jaipuria institute of Management Jaipur, jAIPURIA jAIPUR

Jaipuria Jaipur Placement Update

What matters most during the placement process is your attitude. At Jaipuria institute of management Jaipur, it is this attitude that is cultivated.

Post author By admin
Post date July 20, 2012

Anuj Singh, who specialised in Marketing as a part of the 2010-12 batch of Jaipuria Institute of Management Jaipur, was placed on-campus with the Indian Bank as Assistant Manager Marketing. He feels that sustained effort by the faculty and discussions and debates with batch mates from varied backgrounds at Jaipuria Jaipur is what helped him get through.
“The placement process has three major parts – written tests, group discussions and panel interview or personal interview. At the Jaipuria Institute of Management Jaipur, we were put through a series ofindividual activity programme, numerous panel and one-on-one interviews and group activities like group discussions and group performances, to ensure that we made it. The faculty at Jaipuria Institute of Management Jaipur is fantastic! Not only do they help you work on your weaknesses, but guide youon how to use your individual strengths and skills to the best advantage.”
Anuj is of the opinion that while the placement system at Jaipuria Jaipur takes care to prepare one mentally for the interviews, ‘honesty is the best policy’ would be the best approach when being interviewed. He advises his juniors at Jaipuria Institute of Management Jaipur to be especially careful about not speaking unnecessarily during the group discussion.
“Speak for impact in the GDs,” is Anuj’s message to the current students at Jaipuria Jaipur. “A lot of people simply try to talk as much as they can during GDs, without making much impact; you only stand to lose by doing that. Go in with a positive mind-set. If there’s one thing that matters the most during the placement process, it’s your attitude. At Jaipuria Institute of Management Jaipur, more than anything else, it is this attitude that is cultivated.”
Anuj is confident that this winning attitude developed at Jaipuria Jaipur, will help him achieve even greater heights in the corporate world.

Tags Jaipuria Institute of Management, Jaipuria institute of Management Jaipur, jAIPURIA jAIPUR

Jaipuria Jaipur Placement Update

What matters most during the placement process is your attitude. At Jaipuria institute of management Jaipur, it is this attitude that is cultivated.

Post author By admin
Post date July 20, 2012

Tags Jaipuria Institute of Management, Jaipuria institute of Management Jaipur, jAIPURIA jAIPUR

Alumni Speak Jaipuria Jaipur

Ienjoyed every sphere of life at Jaipuria Jaipur

Post author By admin
Post date July 20, 2012

For Vibhor Pareek, currently an assistant manager (liabilities) at IDBI Bank, Kota branch, an alumnus of the 2-year full time Post Graduate Diploma in Management at Jaipuria Institute of Management, Jaipur, life at Jaipuria Jaipur threw up one lesson after another. Vibhor fondly remembers his teachers and peers; whom he terms as ‘great’ and says they made his journey at Jaipuria memorable. “I am extremely happy and proud to know about Jaipuria’s progress. As a part of the first batch, the struggle had its own element of fun element and was a unique opportunity for training,” says Vibhor.
As management students at Jaipuria Jaipur, he and his classmates had access to reading material from foreign authors, which students from other schools did not. About his days at Jaipuria Jaipur, Vibhor says, “Each and every one of us was placed really well. I have enjoyed every sphere of life and I cherish those moments as we had amazing visiting faculty.” He particularly feels that the principles of human resources and organizational behaviour which he learnt at Jaipuria Jaipur were very useful and so was his summer training at UTI Mumbai (arranged by Jaipuria Jaipur).
Abhyudaya, a popular Inter-College Annual Fest at Jaipuria Jaipur taught him to rise to the occasion. The invigorating festival gave him an opportunity to imbibe knowledge from corporate honchos and industry analysts. “This management festival provides a real-life learning platform to the students of Jaipuria Jaipur as they are involved in it right from planning to execution. The event gives them an opportunity to build up the strength, creativity, skills and all that they need to scale great heights,” says Vibhor. Cases, classes, group assignments and deadlines were all important aspects of the course. “There is enough on campus to keep everyone engaged; still you never feel tired and, in fact, you yearn for more,” says Vibhor.
Vibhor’s grounding in Jaipuria Jaipur stood him in good stead in his professional life as well. “The journey in terms of my career has been very fulfilling. The majority of the credit goes to Jaipuria Jaipur. The teaching, training, exposure and guidance at Jaipuria Jaipur created an accelerated growth graph. I have handled corporate banking as well and now am in liabilities,” he says. No wonder the key learnings and take-aways from his 2-year stint at Jaipuria Jaipur are integrity and honesty in professional life, understanding HR & organisational management and learning from mistakes and failures. He cherishes the time spent with his batch-mates at Jaipuria Jaipur. “I do stay in touch with about 4-5 people via social networking and would love to be in touch with many more but life’s busy nowadays and I don’t get time,” he adds. Coming from an alumnus, these words do indeed speak volumes about Jaipuria Jaipur.

Tags Jaipuria Institute of Management, Jaipuria institute of Management Jaipur, jAIPURIA jAIPUR

Alumni Speak

Ienjoyed every sphere of life at Jaipuria Jaipur

Post author By admin
Post date July 20, 2012

Tags Jaipuria Institute of Management, Jaipuria institute of Management Jaipur, jAIPURIA jAIPUR

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