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Jaipuria, Jaipur hosts Marketing Conclave 2015 on the topic of New Age Marketing; the event makes its mark with students

Jaipuria Institute of Management, Jaipur recently organized its much awaited Marketing Conclave 2015 on the theme “New Age Marketing”. The one day conclave held on the 19th of September brought together several big names from the industry and academia.

The conclave began with the traditional lighting of the lamp and Dr. Prabhat Pankaj, Director, Jaipuria Jaipur, took to the stage to deliver his welcome address. From the 3Vs of marketing to the 4 Ps, the talk touched upon several existing and new concepts in the domain. According to Dr. Pankaj, “It is high time that mass marketing changes to new age marketing to develop analytical skills. The main aim of marketing should be to engage, benefit and empower customers.” Prof. Suman Sarkar, Consultant, Times Group, was the keynote speaker for the inaugural session. He emphasized that, “Another major trend is that economic power is shifting from the West to the East. In today’s world you cannot get away with just money, and business can’t be defined by profits and shareholders.”

To highlight the different aspects of new age marketing, two important panel discussions with noted guests were held on subjects “360° Marketing” and “Innovations in Marketing”. The first panel discussion, “360° Marketing”, brought several top names together, including Mr. Atul Kakkar, Zonal Manager, Reliance JIO Infocom Ltd., Mr. Vivek Gupta, CEO – Marketing Mastermindz, Mr. Saurabh Sharma, Director, Onio Seller Services Pvt. Ltd., Mr. Vinay Sethia, Senior Associate Director, Sales & Strategy, Girnar Soft Pvt. Ltd.

During the discussion, Mr. Sethia revealed that 360 degree marketing is also called ‘Integrated Marketing’ and emphasized on search engine optimization. Mr. Sharma then elaborated on how 360 degree marketing is actually being implemented in the market. Mr. Kakkar remained hopeful about PM Narendra Modi’s vision for Digital India and said, “Digital marketing has evolved since 2010 and will grow rapidly in coming years.”

The second panel discussion revolved around “Innovations in Marketing” and had Mr. Ashish Agarwal, Head Export Marketing, Genus Power Systems Ltd., Prof. Himanshu Misra, Assistant Professor – Marketing, Jaipuria, Lucknow, Mr. Praveen Mishra, Branding & Communication Manager, Wonder Cement and Mr. Kanuj Anand, Area Manager, ITC Ltd. sharing their thoughts on the subject. Mr. Himanshu Mishra, moderated the session and stressed on the need for innovation in marketing.

Mr. Anand kept things relevant for the students by sharing experiences from his own organization to offer insight into strategy, communication and product marketing. Mr. Mishra, on the other hand, focused on the latest changes in the field of marketing and the strategies that are being employed in the industry. The interactive session nicely rounded off the conclave, which had several important takeaways for students present in the audience.

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Blog Jaipuria Noida

Jaipuria Noida wins recognition from the National Board of Accreditation

17 Sept.2015 ; Jaipuria Institute of Management, Noida, has been accredited by the National Board of Accreditation (NBA). A stamp of approval by the National Board of Accreditation or NBA, bears hallmark of quality in the field of management education.

“Accreditation to a body of the stature of the NBA significantly strengthens the institute at the core,” said Dr. Rajiv Thakur, Director, Jaipuria Institute of Management Noida, while confirming the development. “It strengthens Brand Jaipuria, and gives us the credentials to ink many more partnerships with esteemed institutions across the globe; opening the doors to opportunity in collaborating with foreign faculty members on research projects, publications, etc. It gives us the leeway to get more foreign faculty members to teach our students, enabling them to be better acquainted with global practices in business environment. Not only does this assure Jaipuria students of a professional management education, but also signals to prospective employers that our students come from a program where the content and quality have been evaluated on globally established standards.”

Established in 2004, Jaipuria Noida has, in a short span of 11 years, achieved the distinction of being counted among India’s top business schools. In addition to the NBA accreditation received for all its programs – PGDM, PGDM (Services) and PGDM (Marketing) – the institute is also accredited as a ‘Grade A’ institute by the National Assessment and Accreditation Council, better known as NAAC. Jaipuria Noida’s PGDM program has also been granted MBA equivalence by the AIU (Association of Indian Universities).

The National Board of Accreditation was set up by the AICTE (All India Council of Technical Education) in 1994 under Section 10(u) of AICTE act for the purpose of periodic evaluations of technical institutions & programmes against specified norms and standards as recommended by AICTE council. NBA is an autonomous body since 2010, that uses international practices to evaluate programmes in professional and technical disciplines, with the objective of Assurance of Quality and Relevance of Education.

“The timing of the NBA certification is momentous for us,” said Mr. Shreevats Jaipuria, Chairman of the Jaipuria Group. “The Jaipuria Institute of Management celebrates 20 years of liberating minds this year. It is a perfect start to what we believe is going to be a ground-breaking decade for the Jaipuria family.”

Established in 1995 with its first campus in Lucknow, Jaipuria Institute of Management is the vision of the House of Jaipuria – one of the pioneers of education in India. Today, Jaipuria Institute of Management houses one of the top management programs in the country with four campuses with world-class amenities and renowned faculty.

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Blog Jaipuria Noida

Jaipuria Noida organizes a successful HR Conclave attended by renowned professionals in the field

HR Club IPSA at Jaipuria, Noida organized its 5th HR Conclave on the 19th of September. The conclave welcomed the presence of leading lights from the industry and the world of academia. The theme of this year’s event was “Strategic HR – Fuelling Sustainable Growth in Millennium”, and it sought to answer important industry-related questions. Mr. Manoj Misra, Chairman & CMD, Cement Corporation of India, and Ms. Ester Martinez, CEO & Editor in Chief of “People Matters” were the Chief Guest and the Guest of Honour for the inaugural session that set the tone for fruitful discussions throughout the event. The packed venue, which included students beyond the campus, had their day’s worth as things progressed.

The proceedings began with the traditional lighting of the lamp. Dr. Rajiv R Thakur, Director of the institute welcomed the guests and gave a brief overview of the topic of discussion for the day. Ms. Martinez then took to the dais and said in her inspiring speech, “People are the most important assets for an organization. It is very difficult to predict the behavior of client, product, competition and market. Only people can connect, innovate, look ahead and see competition.” Mr. Misra dug deep into his own experiences and shared, “Achievers never expose themselves; their achievements introduce others to their great work. Performance is old fashioned, doing something achievable before you die is the new focus.”

An important element of the conclave was the two panel discussions that were held to shed light on crucial subthemes in the field. The first panel discussion “HR Practices in the VUCA World” brought together preeminent speakers, including Mr. Sunil Omanwar, Head – Learning & Organization Development, Fortis Healthcare; Mr. Rajiv Kakkar, GM – HRD, JK Organization, Mr. Danish Saleem, AVP – Resourcing, Barclays; and Dr. Ajay Kumar Jain, Associate Prof, HR & OB, Management Development Institute (MDI). The engaging discussion began with Dr. Kakkar suggesting that VUCA is a concept that has been around for hundreds of years. According to him, farming and defense are two areas where VUCA has been prevalent for a long time where VUCA stands for Volatile, Uncertain, Complex and Ambiguous.

Mr. Saleem added, “VUCA is all about adaptability. There should be strategic HR during the time of crisis because a crisis can decrease employee morale and motivation.” Dr. Jain was of the opinion that human behavior is shaped by our environment, situations, cultures, salary and expectations – and the struggle is to deal with internal VUCA. Mr. Omanwar described VUCA as Vision, Understanding, Clarity and Agility, and explained why the ability to face challenges is what leadership is all about. He left the audience with a message: “Stay competitive, commercialized and talk business with a problem-solving approach. Define and redefine the job and role of HR.” It was an important lesson for students in the gathering.

“Managing HR for Generation Y” was the theme for the second panel discussion that was attended by Mr. Mussarat Hussain, GM – Training, Maruti Suzuki, Mr. Abhishek Saxena, AVP HR, Radisson Blu, Ms. Rubi Khan, Capability Development Manager, Max Life and Mr. Sandeep Joshi, AVP – HR, JCB India. They led an invigorating session with Mr. Hussain starting things off by saying that managing Gen Y has been a true challenge for all organizations. “There is no particular approach for handling Gen Y, so one should look at the key indicators for coping with it. Organizations that can handle Gen Y effectively are going to be successful,” was his simple advice.Ms. Khan described Gen Y as restless, impulsive and impatient, which is why it should be given the instant feedback that it needs. Mr. Saxena, on the other hand, quoted, “Gen Y knows how to manage emotionally, as compared to previous generations. Timely Recognition, Respect, and Rewards in terms of career direction are its hallmarks.” Finally, Mr. Joshi left the audience thinking by coining the term “Self-management for Gen Y.” He believes Gen Y is focused on learning and gaining experience and the key lies in empowering it and letting it harness its true potential. Thus, the conclave brought to the fore several novel ideas that got the audience pondering and left them with important takeaways for the future.

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