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FACULTY Speaks Jaipuria Lucknow

Professor Kajal Srivastava, Assistant Professor, Business Communication, Jaipuria Institute of Management, Lucknow, on the importance of English in effective communication

“I belong to a family of academicians,” says Professor Kajal Srivastava proudly. And she has every reason to be. Three doctorate holders in a small family unit is no mean achievement!

Professor Srivastava’s love affair with English began during her primary school years in Roma, Lesotho – a landlocked country surrounded by South Africa. “I had a fabulous English teacher … who instilled in me a love for English literature as well as for theatre. She was a major catalyst in fuelling my passion in the subject. My mentor after her was Dr Leela Kanal who took me under her wing for my PhD, after seeing my track record at the BA and MA(English) levels,’’ says Professor Srivastava.

English is a language which students generally fight shy off whereas it’s amongst one of the most wonderful languages we have. “One cannot deny however, that it is a language that connects the world. This in itself spells out the importance of the language,” feels Professor Srivastava. In fact she says that only once an individual becomes aware of the nuances of the language can he or she communicate in it effectively.

So, how does she impart her love of the language to her students at the Jaipuria Institute of Management, Lucknow and help them become effective communicators? Professor Srivastava explains that teaching methodologies have changed over the years. With technology seeping into every facet of life, “classroom teaching and lecture delivery have made subjects much more interesting for students. Today, silent classrooms aren’t necessarily good classrooms. My thrust is on holding interactive classes wherein the students speak, question, ponder over issues and then come to conclusions. In short, I try and make my classes interactive,” she says.

Inspiring students to learn the nuances of English, especially to the many aspirants who come to the Jaipuria Institute of Management, Lucknow from non-English speaking background, is never an easy task. Professor Srivastava elaborates on how she motivates them by telling them her own story. “I was never very well-versed in Hindi… I grew up in South Africa where Hindi wasn’t taught in schools. After coming to India for further studies, I thought I’d try to learn it…Hindi is tougher than English. I used the four major skills of language learning: Listening, speaking, reading and writing (LSRW) to improve my Hindi and today I can quite safely say that I have a good command over my mother tongue,” recounts the Professor who uses the LSRW methodology to help her students at Jaipuria, Lucknow hone their proficiency in the language. “I inspire the students to use all these techniques to learn English and improve further. Furthermore, I try implementing these in class too through videos, role plays and case studies.”

Hearing her talk about her personal success story involving her mastery over Hindi students learn one simple lesson: if their teacher can master Hindi, they can master English as well! “I encourage my students at the Jaipuria Institute of Management, Lucknow, to watch the BBC World News, BBC movies, read the newspapers and try writing a paragraph or two if not a page to get acquainted with the language. They can thus be assured of having good communication skills, a great necessity in today’s competitive world.” Moreover, she insists that they befriend the language and not think of it as a bugbear because it actually isn’t.

Professor Srivastava also encourages her students to follow their dreams. To have some “you” time. “Once you are able to identify who you are, what your passion is – all you have to do is work along those lines. Trust me, you’ll work wonders,” she says.

The Jaipuria Institute of Management, Lucknow Professor Srivastava emphasises, is one of the finest she has known and “being a part of it is an honour indeed.” What she loves is the academic environment as it gives her the opportunity to not only focus on her classroom lectures but also on her research. In fact one of her poems entitled “Life Of A Common Man On The Beaten Track” will be published in Research Scholar – an international refereed e-journal on Literary Explorations. This will be online on 1st March 2016. She is also focusing on an article in the field of Business Communication.

The Jaipuria Institute of Management, Lucknow says Professor Srivastava, also provides a platform “where the faculty can deliver their best through the various facilities provided which include well-equipped classrooms. It provides all the right elements to convert an academician into a scholar. It’s one of the most excellent places to be in!’

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Jaipuria Jaipur STUDENT Speaks

Kunal Godhwani (Batch of 2015-17) reflects on his life as a student at Jaipuria Jaipur

Enrolling in the Jaipuria Institute of Management, Jaipur was an entirely new experience for Kunal Godhwani since he had always thought of stepping into his father’s business. “I joined Jaipuria, Jaipur at my uncle’s insistence,’’ he recalls. “The Institute’s 100 per cent placement record and the average package of 6 lakh also attracted me.” But Godhwani soon discovered that there was a lot more that the Jaipuria Institute of Management, Jaipur had to offer. “It provided me with a platform where I could interact with people – something I had not done before. It also gave me the opportunity to showcase my talent,” he says gratefully.

During Godhwani’s induction, the students performed a play in which he played the part of the comedian Kapil Sharma. This proved to be a defining moment for Godhwani – one which began a journey of self-discovery. “The play was appreciated by everyone including the teachers as well as the Director, Dr Prabhat Pankaj,’’ he says. “During that induction I won an award for the best “Selfie” and was given the title of ‘Selfie King’ of Jaipuria!”

It helped that the faculty went out of their way to lend a helping hand. “I was always an average student when it came to studies, but after my result in the first trimester I was amazed to see my name at the top of the student list – in the first 10! In the second trimester my name featured in the list of top five students the credit for this must go to the teaching faculty,” says Godhwani. “It’s good to know that such a developmental platform is provided in Jaipuria to the students. Godhwani’s experience reflects that activities and teachers are a helping hand in his developmental phase,”adds his peer, Tejveer Kaur, pursuing HR and Marketing from Jaipuria Jaipur

Life at the Jaipuria Institute of Management, Jaipur, however, is not only about academics. Extra-curricular activities feature in equal measure. Godhwani is the first to acknowledge this. “Some of my major achievements were getting the second prize in online gaming during a sports meet; winning the second prize in brand dumb charades in the Abhyudaya, (Annual Management Fest at Jaipuria, Jaipur) as well as getting a third prize in Techzone, Indore,” he says adding, “I am a part of the extra-curricular committee of the college and was one of the junior coordinators in Abhyudaya 2015.”

Enrolment into any Jaipuria Institute of Management requires students to experience the practical along with the theoretical. “We were given the chance of gaining market knowledge by experiencing it personally. In fact we were sent to Lifestyle for four days. During this time not only did we get to understand the market and its problems, but we also got the chance of interacting with the people there. The experience made me a better person in terms of knowledge, communication as well as the way I look at situations. It also improved my presentation skills, taught me how to convince and interact with people, how to increase my network and make use of it wisely,” says Godhwani.

Godhwani, who sees himself as a Finance Manager or CFO in a well reputed company some seven or eight years down the line, says that he has “improved in every aspect (mentally, socially, physically and emotionally).” His ultimate dream is to be an entrepreneur. And knowing what the Jaipuria Institute of Management, Jaipur offers – he is sure to realise his goal!

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Jaipuria Noida STUDENT Speaks

Sanjay Malik (2014-16 ) of Jaipuria Noida shares a tip for success in placement : “Focus on your SIP”

Having graduated from IMS Ghaziabad where he did a BCA, Sanjay Malik, PGDM from the Jaipuria Institute of Management’s Noida’s campus (batch of 2014-16), chose to do PGDM because it would give him far more opportunities as well as career options. “Of course it was a big decision because my entire future career depended on this degree. I felt that I had to pursue it from a good institute so that I could start my career with a company of my dreams.”

Of the several Business Schools that dot the Indian landscape, only a handful stand out for their excellent credentials and student experience. Of these are the Jaipuria Institutes of Management (Lucknow, Noida, Jaipur and Indore). Jaipuria Noida, concurs Malik fulfilled all these parameters. “It is a well known B-School with huge opportunities in terms of industry-oriented programs and the companies that come to the campus during placement. There is an equal focus on academics, extra-curricular activities and personality development. My only concern before I joined was about placement and the kind of support that I would get from the faculty as well as the institute.” With Jaipuria’s 100 per cent placement record, Malik need not have worried.

The Jaipuria Noida experience saw Malik being recognised for his many achievements at the campus. “It was always a ‘WOW’ moment for me whenever that happened. I won the Bizyard Competition, a national level business event held at Amity University. I was also thrilled to be chosen President of Extra Curricular Activities and it was a wonderful moment for me when I got placed with Asian Paints Ltd,” says Malik who was also the recipient of an academic scholarship. Malik says that during his time at Jaipuria he has grown in confidence and self-belief. “Initially I suffered from stage fright,” he confesses but admits that he has certainly improved a great deal from those early days.

Having interned at Aditya Birla Grasim Ltd as a Management Trainee in the FMCG/FMCD sector, the topic of Malik’s summer internship project (SIP) was, ‘Market Feasibility study to find new opportunities and measures to increase sales of Kara Wipes’. At Grasim he learnt the process of distribution, the various bottlenecks that can hold up its process and how a product can be pushed in the marketplace. All very essential lessons and ones that will stand him in good stead in his future career at Asian Paints, where he will be joining as Marketing and Sales Officer, Level 1.

I really learnt a lot during my internship,” admits Malik who adds that the experience helped him during his interview as well. “Somehow my theoretical knowledge and the way I supported my answers in the interview were the turning points in my placement process. I was asked many questions that pertained to my SIP and decision-making in ‘actual life- related’ problems.”

That is why Malik’s advice to students is to “focus more on the SIP and try to do the same in your areas of interest. Be honest with your answers,” he expresses adding that he will miss Jaipuria Noida’s busy academic schedule and extra-curricular activities.

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