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What did Jerry Maguire mean when he said “Show me the money”?

“Show me the money,” said the persuasive Jerry as he tried hard to motivate his new business partners. But was Jerry Maguire marketing or was he selling? Tricky in this case, isn’t it?
Often times, we think we know the difference between Marketing and Sales but the two concepts work very closely across organizations. And yet, in certain organizations they are departments that don’t even communicate with each other without affecting the growth of the business. So what is it? What differentiates the two? Let’s contemplate this question for a moment.
Without Marketing, you would not have leads, or rather; prospects to follow-up with, but yet without a good sales strategy, your conversion rate may upset you.
If we break it down to basics, selling is product focused and is wholly producer driven. Sales are the action part of marketing and functions with a short-term goal in mind – to achieve the market share. The ultimate goal of any sales activity is to maximize profits by maximizing sales. On the other hand, Marketing techniques are based on facts like the customer will prefer to buy a product of superior quality, and this approach acts as the guiding light for the marketing team to understand the customer’s needs, study the market, and analyze the competitor’s position and product.
Fundamental differences between Sales and Marketing
Both Marketing and Sales are largely practiced in the market and still rank as the most popular choices. Let’s discuss some of the key differences between the two –
Marketing is when you do everything to connect with your target audiences and persuade prospects, while the sales process involves doing everything to close the deal and get a contract or agreement signed by your prospect. Both are crucial to the success of a business and no business can function without either of the processes. If you strategically combine both the roles, you are in all likelihood- in for a blood rush!
Your marketing plan should be incorporated with strategies that can be measured to track the prospects and work towards persuading them. On the other hand, the sale process involves interpersonal interaction. It is often done by networking, one-on-one meetings, and cold calls. Think of the whole process like this, your marketing efforts begin the process of moving a potential client or a prospect closer to the sale. If marketing is carried out effectively, the same prospect can seamlessly be moved from the status of a cold lead to a “warm level.”
Seeking Quality Education for the Long-run Play
Marketing is more than simply a function – it is a discipline and a mindset. It is way of envisioning the world that is consumer-centric, ever-evolving, and insight-driven. Similarly, sales are more than surpassing your own activity expectations and quotas. Sales is about focusing on the customer’s needs, persuading them to purchase your product, and having a one-on-one interaction to keep them engaged. However, in reality, no professional is born with these skills. Business schools in today’s age focus on training students with a multi-disciplinary, innovative, and research-based approach to educate and develop the next generation of front-runners.
The Role of B-Schools
Jaipuria Institute of Management – Lucknow, Noida, Jaipur, Indore takes a novel approach to educate students and prepare them for the challenges that the cutthroat Marketing and Sales world might pose.
Jaipuria’s full-time PGDM students are trained with real-life examples and data from companies, government agencies, and non-profits to work on practical problems. PGDM grads with these skills are highly sought after by multinationals in the following sectors – healthcare, technology, banking, and consulting.
The point is- you need to understand the difference before you opt for the area of your specialization or work! Don’t confuse between the two- at any cost.

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Jaipuria Noida STUDENT Speaks

Jaipuria Institute of Management to Amazon- does Ambuja Tandon of PGDM Class 2019 feel ready and why?

When Ambuja chose to do a PGDM post her undergraduate degree, she had her eyes absolutely fixed on certain things and getting a placement with Amazon was one of them. It has been 20 months since. Ambuja Tandon of Jaipuria Institute of Management, Noida had to change a great deal about her. She struggled with Mathematics and Statistics as subjects to begin with and Ambuja clearly remembers how tough it was to cope with other students who had Commerce and Science in their higher secondary. “I had to focus on Maths and Stats the most and needed to motivate myself continuously to get to the fundamentals of these two subjects. My mid-term performance in Maths had me absolutely embarrassed but I realized, I have to put my act together and do whatever it takes to up my game,” explains Ambuja as she starts talking about her highs and lows of last two years.
Amazon had multiple rounds before the HR declared the final results and Ambuja clearly remembers how her late grandfather’s face surfaced in her mind, right that very instant. “I was overwhelmed beyond words,” she says and why would not she be? From event management at the B-school, to assignments, projects, internships and spending months preparing for making it to Amazon, there was nothing that this girl did not do to make it to this American multinational technology company. “I started by working on my soft skills, and then developing acumen for managing things through real life situations before I could sit with all my confidence at the Amazon interview,” she says.
Ambuja thinks Jaipuria Institute of Management, Noida helped her evolve as a human being. When she got associated with the CSR committee of the B-school, she was not really sure of the enthusiasm she would be able to bring to the Club however, as time passed and Ambuja started getting involved with the Grace Home kids’ well-being. It took her very little time to realize the importance of self-evolution in order to stand amidst the crowd. “Adding to this major take-away was also the constant support that I received from Prof. Shalini and Prof. Nidhi. I remember this one time in my last two years when I was absolutely low on my self-confidence and they called me, counseled me and simply showered some amazing compliments and I was back on my feet- dealing with the issues that had brought me down in the first place,” elaborated Ambuja.
She will be joining Amazon as its Team Manager and she feels she is ready for her responsibilities. Ambuja was once given the task to organize a blood donation camp at the B-school, and lead the entire team from start to end. “I was hesitant! I was new to the entire set-up and something as significant as this could not be a joke. But I kept no stones unturned and delivered a super-hit event,” and Ambuja thinks that the skill-set of leadership is going to come extremely handy at her new workplace. “Almost 80% of our classroom assignments had to do with working in team. And by first year, we had to learn almost all subjects that a manager would need in her kitty, and I think these two edges will act as further enablers for me,” she stresses.

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Jaipuria Noida STUDENT Speaks

2 rejections in the GD round and the power of bulletproof preparation- Nimish of Jaipuria, Noida talks about his placements with Marico

There’s nothing more stressful for a B-school student than the beginning of the placement season. And adding to that is the steam of being placed with not just a company but also a great one at it! For Class 2019’s PGDM student Nimish Kumar Sangal things have been no different. He started to feel the heat when things stopped going his way towards the end of 2018.
“I sat for two organizations and were rejected in their GD rounds. I was scared beyond words. I knew I have it in me but something was just not working out,” elaborated Nimish as we started asking him more about his lows before the good news from Marico came in. In Nimish’s words- “I was losing confidence but I realized, I can’t simply give up so easy. In fact that was one of the first things I was taught at my Orientation at my B-school. I just should not give up without putting a hard fight. So I started specifically preparing myself for outperforming in GDs. I would read about techniques, practice oration, consume every bit of relevant news, research on the art of speaking, and spend good amount of time to introspect on my weaknesses. Sometimes you see, you got to go to the root of the problem to solve it.” Needless to say, when Nimish sat for his third interview, he had the placement offer swinging in for him- all the way from Marico!
Marico is one of the leading Indian FMCG companies that clearly and boldly states its employer-employee philosophy right at the outset- “At Marico, we have no employees; only a group of members determined to prosper and grow with the company.” And Nimish strongly believes that he could not have hoped for more from the first job of his life. But does he feel prepared enough to join the organization as one of its Territory Sales Manager?
“My two internships in life have been real blessings for me beside the extraordinary delivery of the Jaipuria, Noida’s PGDM,” remarks Nimish. Last year Nimish interned with TATA Chemicals as a Territory Sales Officer. His project was on- “Driving the Efficiency of Salesman and Promoter led Outlets,” and he also had the opportunity to do a Live Project with Big Bazaar where as a sales trainee, he could learn a lot about people skills, how to convince customers, how to cross targets and react to critical analysis or feedbacks from team members. “In fact, my Marico interviewers were highly interested in each of these details. My interview almost revolved around my SIP,” he adds.
With the pedagogy at Jaipuria Institute of Management, Noida that stresses highly on national and international case studies, live projects, simulations, learning through market surveys, research and gaining from experiential learning modules, it becomes a given that a Jaipurian evolves as a street smart professional by the end of their PGDM. “And I think the expertise and resources of a premier B-school decides a lot for you,” says Nimish with an air of confidence around him.

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