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PGDM^/MBA ADMISSION
INFORMATION
^AIU Recognized PGDM courses Equivalent to MBA
Adjunct Professor
CONTACT
Email: prof.mukeshchaturvedi@gmail.com
Location: Jaipuria Lucknow
RESEARCH AREAS
Consumer Behavior
Customer Relationship Management
Brand Management
Integrated Marketing Communications
New Product Development
Corporate Image Building, and
Business Communication
TEACHING AREAS
Consumer Behavior
Customer Relationship Management
Brand Management
Integrated Marketing Communications
New Product Development
Corporate Image Building
Business Marketing
Marketing-I & II, Business Communication
Corporate Communications
Qualitative Research Methods
Strategic Management, and
Environment & Sustainability
An M.M.S. and a Ph.D. from BITS Pilani and an alumnus of the prestigious International Visitor Program of USIA, Washington, D.C., USA, Dr. Mukesh Chaturvedi has been a Professor of Marketing and Business Communication with IMT Ghaziabad, MDI Gurgaon, XLRI Jamshedpur, and BITS Pilani. He has been the Acting Director & Dean (Academics) of IMT Ghaziabad; Director, Asia-Pacific Institute of Management, Delhi; and Founder Director of the Amity Centre for CRM, ABS Noida. He has also been a Visiting Faculty to Rouen Business School, France, IIM Ahmedabad, IIM Ranchi, IIM Rohtak, IIFT Delhi, et al.
Dr. Mukesh Chaturvedi has also been a Visiting Faculty toHe is also an alumnus of the prestigious International Visitor Program of USIA, Washington, D.C., USA. He has also been the (Acting) Director, Dean (Academic), MDP Coordinator, and Area Chairperson.
Dr. Chaturvedi’s publications include the following books:
Dr. Chaturvedi is the recipient of MDI’s most coveted Award for Excellence in Teaching for the year 2005. Dr. Chaturvedi has been a Member of the CII Committee on Higher Education for the last five years. Dr. Mukesh Chaturvedi is the Sr. Consultant & Founding Partner of PDC Educational Services, Delhi.
Ph.D, BITS Pilani, Master of Management Studies (BITS Pilani)