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PGDM^/MBA ADMISSION
INFORMATION
^AIU Recognized PGDM courses Equivalent to MBA
Associate Professor Chairperson (International Relations
-External Linkages Development)
CONTACT
Email: pallavi.srivastava@jaipuria.ac.in
Location: Jaipuria Lucknow
RESEARCH AREAS
HR-IT (social media and digital technologies) interface, employer branding, Travel psychology, sustainable HRM
TEACHING AREAS
Organizational Behaviour, Human Research Management, Talent Acquisition, Learning & Development and HR Analytics
Pallavi Srivastava is an associate professor in the area of HR&OB at Jaipuria Institute of Management Lucknow. She is a Fellow of Management Development Institute, Gurgaon having earned her doctorate in the area of employer branding. She is a postgraduate in management and merit listed in her batch (2001-2003) from Jaipuria Institute of Management Lucknow. Her overall work experience is of more than eighteen years in management teaching, research and industry.
Currently, she offers courses at the post-graduate and doctoral levels. Besides teaching Human Resource Management and Organizational Behaviour, currently, she offers electives on Talent Acquisition, Learning & Development, and HR Analytics. She also offers courses on ‘Talent Management- Advances in Research’ and ‘Strategic Interface of Human Resources with Technology’ to doctoral level students.
She is a keen learner and an avid researcher with several research publications/ presentations/ cases in various national and international peer-reviewed journals/ conferences of repute. She has presented at the 2012 Academy of Management Conference, Boston, USA, and the 2019 ANZAM Conference, Cairns, Australia. She is also a recipient of the award for ‘Best faculty for maximum research points (Pan-Jaipuria campuses) in 2019 by her institute.
She has also published five teaching cases- on Infosys, Tata Nano, Motorola India- Mobile Devices Business, Sona Koyo Steering Systems Limited, and Sula Wines. She has close to 600 citations in Google Scholar. Her research interests lie in HR-IT (social media and digital technologies) interface, employer branding, Travel psychology, sustainable HRM, etc. Currently, she chairs the Thesis Advisory Committees of an FPM scholar and is an external guide to three Ph.D. students.
Pallavi is a certified trainer in DiSC Profiling by Wiley having trained government officers, bankers, corporate executives, and academicians from organizations like CISF, Indian Revenue Services, Customs & Excise, Prasar Bharti, GSI, NABARD, SIDBI, India Post, UPMRC, etc. in various development programs. Her corporate training interests include change management and organizational transformation, training the trainer, interpersonal effectiveness, team building, leadership, employee engagement, and understanding self. Her consulting interests lie in employer branding, employee engagement, and training & development.
A soft-spoken person with an affable demeanor, she loves to explore new places and try out new recipes in her leisure time.
Fellow (MDI Gurgaon)
Singh, S., & Srivastava, P. (2023). Vacation Vengeance: An interpretive phenomenological analysis of revenge travel in India. Journal of Hospitality and Tourism Insights, (), pp .
Singh, S., Srivastava, P., & Dixit, S. (2023). Integrating social capital, trust, and dispositional readiness with Technology Acceptance Model to explore social media usage by Indian travellers on an international vacation. Management Dynamics, 23(2), pp .
DOI: 10.57198/2583-4932
Saxena, K., Balani, S., & Srivastava, P. (2022). The Role of Pharmaceutical Industry in building Resilient Health System. Frontiers in Public Health, (), pp .
DOI: https://doi.org/10.3389/fpubh.2022.964899
Saxena, K., Balani, S., & Srivastava, P. (2021). The relationship among Corporate Social Responsibility, Sustainability and Organizational Performance in Pharmaceutical Sector: A Literature Review. International Journal of Pharmaceutical and Healthcare Marketing, 15(4), pp 572-597.
DOI: https://doi.org/10.1108/IJPHM-12-2020-0104
Singh, S., Srivastava, P., & Dixit, S. (2020). Role of Social Media in outbound leisure travel: An interpretive analysis of Indian travellers. International Journal of Tourism Policy, 9(3), pp 235-250.
DOI: https://www.inderscienceonline.com/doi/abs/10.1504/IJTP.2019.104891
Suman, S., Srivastava, P., & Vadera, S. (2019). Age and gender influences on consumer behavior towards online discounts. International Journal of Recent Technology and Engineering, 8(2), pp 5202-5211.
DOI: https://www.ijrte.org/wp-content/uploads/papers/v8i2/B1046078219.pdf
Singh, S., & Srivastava, P. (2019). Social media for outbound leisure travel: A framework based on Technology Acceptance Model (TAM). Journal of Tourism Futures, 5(1), pp 43-61.
Singh, S., & Srivastava, P. (2018). Sula Wines: A foray into uncharted territory. South Asian Journal of Business and Management Cases, 7(1), pp 11-20.
DOI: https://journals.sagepub.com/doi/full/10.1177/2277977917751501
Singh, S., & Srivastava, P. (2018). A reverse innovation framework for emerging economies: Evidences from India. Journal of Development Research, 11(1), pp 1-12.
DOI: https://vesim.ves.ac.in/images/jdr/Jan-March-2018.pdf
Suman, S., Srivastava, P., & Vadera, S. (2018). Exploring the behaviour of Indian consumers towards online discounts. International Journal of Electronic Marketing and Retailing, 10(1), pp 78-94.
DOI: https://www.inderscienceonline.com/doi/pdf/10.1504/IJEMR.2019.096629
Srivastava, P., & Jain, S. (2017). A Leadership Framework for Distributed Self-Organized Scrum Teams. Team Performance Management, 23(5), pp 293-314.
DOI: https://www.emerald.com/insight/content/doi/10.1108/TPM-06-2016-0033/full/html
Srivastava, P., Bhatnagar, J., & Pratap, A. (2017). A Multidimensional Scale for Measuring Employer Brand. Indian Journal of Industrial Relations, 52(4), pp 659-705.
Srivastava, P., & Singh, S. (2016). Narayana Murthy: The table turner in troubled times? . Amity Business Journal, 5(2), pp 31-36.
