In a resounding success, Jaipuria Institute of Management recently concluded its visionary corporate connect event, which served as a pivotal point in bridging the gap between academia and industry. Held on September 22, 2023, in Gurgaon, this extraordinary gathering brought together academic luminaries and industry titans, to discuss the emerging trends in marketing to redefine the curriculum and learning in B-School.

This landmark occasion featured distinguished speakers from diverse sectors, each offering profound insights into their respective fields. Attendees gained a deeper understanding of critical aspects of contemporary knowledge and innovation, covering subjects such as Sustainable Messaging, Neuro-marketing strategies, the transformation from traditional to e-commerce business, and the strategic integration of AI as a powerful tool for progress.

Apart from seasoned academicians from Jaipuria Institute of Management, prominent keynote speakers Pankaj Gupta Managing Director and Global Head of Financial Accounting from HSBC delved into ESG integration in marketing, Tarun Singhal Global Business Sales and digital Marketing and Digital Transformation Client Relationship Leader at Sopra Steria unveiled cutting-edge neuro-marketing strategies, Piyush Singh Director Marketing at Ship rocket shared invaluable insights on e-commerce marketing, and Anand Dubey Head Strategic Partnerships at Google explored the transformative power of AI in marketing. Their expertise illuminated the path forward in the ever-evolving world of marketing.

This extraordinary convergence between academia and industry marks a historic milestone, offering a unique platform for knowledge sharing and collaboration between the educational and business sectors. The event served as an invaluable platform, fostering networking, facilitating knowledge exchange, and promoting open discussions among industry experts and academic leaders.

This unique gathering not only allowed us to map industry expectations from freshly minted B-school graduates but also served as a window for academicians to infuse new ideas and emerging trends into the classroom. It was a true confluence of wisdom and innovation, paving the way for a brighter and more dynamic future in education and industry collaboration.