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Join us on a journey into the future of marketing at Jaipuria Institute of Management, Lucknow’s Marketing Conclave on September 22, 2023.

The theme this year is “Marketing In Practice – The Emerging Trends”.

Marketing, as we know it, has undergone a profound transformation. New technologies emerge, consumer preferences shift, and businesses must adapt to stay ahead of the curve. Traditionally the market was, whatever manufacturers produced and are widely available at cheap prices but now the shift is customer-focused hence the marketer must find ways that are dynamic, unique, and would give value to the customer.

The new marketing strategy is based on three main principles:

• Offering greater value to customers than volume.
• data analytics technologies are vital, razor-sharp data insight will provide the organization a competitive advantage over competitors.
• Finally, to automate everyday marketing processes and innovate more intelligent methods to interact and improve client experience.

Explore the latest insights, strategies, and trends that are shaping the marketing landscape. Get ready to be inspired and empowered by industry experts. Don’t miss this opportunity to gain a competitive edge in the world of marketing!

Speakers

• Dr. Bhaskar Roy, Global Operating Leader, Data-Tech and AI at Genpact
• Dr. Pradeep Dutta, Head of Branding, Advertising, and Online Retail Channel at Panasonic India;
• Mr. Saif Farooqi, National Head, Marketing Communication and Digital Marketing at HDFC Ltd.

Panelists

• Mr. Venkatramani Santhanam, Vice President, Sales & Marketing at C.P. Milk & Food Products Pvt. Ltd.
• Mr. Sachin Sahani, MD & CEO, Keeros Superfood
• Dr. Shalini Nath Tripathi, Faculty, Marketing, Jaipuria Institute of Management, Lucknow.

Marketing Week’23

16th-23rd September 2023

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