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PGDM^/MBA ADMISSION
INFORMATION
^AIU Recognized PGDM courses Equivalent to MBA
Assistant Professor
CONTACT
Email: ajitabh.dash@jaipuria.ac.in
Location: Jaipuria Indore
RESEARCH AREAS
Technology adoption, BOP Marketing, Social Media Marketing
TEACHING AREAS
Consumer Behaviour, Marketing Research, Marketing analytics, Digital Marketing
Dr. Dash has earned his MBA Marketing specialization from Fakir Mohan University and Ph.D. in Management from the same University. He has rich and varied experience of ten years both in academics and research in different capacities and institutions.
He has several publications to his credit in refereed national and international journals. Dr. Dash has also presented several papers in different national conferences and seminars including the 5th PAN-IIM world management conference organized by IIM-Lucknow, 1st PAN IIT Management conference Organised by IIT-Roorkee, 7th PANIIM world management conference organized by IIM Roorkee and NASMEI at IIM-Indore.
He has participated in training programs on research methodology and data analytics at IIT Kharagpur and IIM Bangalore. He is currently guiding one scholar in the area of Marketing Management.
Currently, He is working as an Assistant Professor with Jaipuria Institute of Management, which is one of the best business management College in Indore, Madhya Pradesh, and provide MBA equivalent PGDM courses in different streams.
MBA, Ph.D.
13 Years
Dash, A. and Sahoo, A.K. (2022), "Exploring patient's intention towards e-health consultation using an extended UTAUT model", Journal of Enabling Technologies, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JET-08-2021-0042. (Scopus Indexed, ABDC-C category)
Dash, A. and Sahoo, A.K. (2021), "Moderating effect of gender on the adoption of digital health consultation: a patient perspective study", International Journal of Pharmaceutical and Healthcare Marketing, Vol. 15 No. 4, pp. 598-616. https://doi.org/10.1108/IJPHM-01-2021-0012. (Scopus Indexed, ABDC-C category)
Dash, A. and Sahoo, A.K. (2021), "Physician’s perception of E-consultation adoption amid of COVID-19 pandemic", VINE Journal of Information and Knowledge Management Systems, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/VJIKMS-06-2021-0103. (Scopus Indexed, ABDC-B category)
Dash, A. (2021), "Assessment of Patient Satisfaction with Generic Medication in Emerging Economy Using the Treatment Satisfaction Questionnaire for Medication", Journal of Patient experience, Vol. ahead-of-print No. ahead-of-print. (Scopus Indexed)
Dash, A. (2020), "Exploring visit intention to India for medical tourism using an extended theory of planned behaviour", Journal of Hospitality and Tourism Insights, Vol. ahead-of-print No. ahead-of print. https://doi.org/10.1108/JHTI-03-2020-0037. (Scopus Indexed, ABDC-C category)
Dash, A. (2020), "Determinants of EVs adoption: a study on green behavior of consumers", Smart and Sustainable Built Environment, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/SASBE-02-2019-0015. (Scopus Indexed, ABDC-C category)
Dash, A. (2019). Total Quality Management in Open and Distance Learning education in India, Enterprise Architecture in the Digital Era, Macmillan.
Dash, A. (2019). Influence of Content-Type Over Online Engagement on Facebook Brand Pages of SMEs. SEDME (Small Enterprises Development, Management & Extension Journal),SAGE Publications, 46(3), 231-238.
Dash, A. (2019). Scaling the Innovativeness of Start-ups in India. SEDME (Small Enterprises Development, Management & Extension Journal), SAGE Publications, 46(3), 196-204.
Dash, A. (2017). Perception and Intention of Youth's Towards Online Shopping: An Empirical Assessment. In Business Analytics and Cyber Security Management in Organizations (pp. 28-37). IGI Global.
Dash A (2015), “Demographic profile and customer loyalty: A study on organised retail sector”, Sedme(Small Enterprises Development, Management & Extension Journal) Vol. 42, No. 4, December 2015. ISSN No- 0970-8464.
Dash A (2015), “Quality Based Perceptual Mapping of leading Banks in India: An Empirical Study”. IUP Journal of
Management Research, Vol. XIV, No. 4, October 2015, pp. 61-71.
Dash A (2015), “Service Quality and Customer Retention: An Empirical Study on Organised Retail Sector”, ANVESHAK(Volume
4, issue-1, ISSN: 2278-8913)
Dash A (2014), “Hedonic Motivation and Consumer behavior: An Empirical Investigation” Siddhant- A journal of decision
Making. (Volume 14, issue-3, ISSN: 2231-0649)
Dash A (2014), “Branch Automation as a Driver of Customer Satisfaction:A study with reference to Public Sector Banks”.
International Journal on Global Business management and research (Volume-3(1) ISSN 2278-8425).
Dash A (2014), “Perceived risk and Consumer BehaviourTowards Online Shopping: An Empirical Investigation”. Parikalpana-The KIIT Journal of Management(Volume-10(1) ISSN 0974-2878). Pp 79-85.
Dash A (2013) “ Diffusion of Mobile banking and Its Adoption: An Empirical Study in India.” Siddhant- Ajournal of decision
Making. (Volume 13, issue-4, ISSN: 2231-0649). Pp-261-266.
Dash A&Patra SK (2013) “Service Quality as a key to Customer Satisfaction: An Assessment with Private Banks in Odisha”.
European Journal Of Commerce And Management Research (EJCMR). (Volume-2 (11))Online: ISSN 2051-8099 Print: ISSN 2051-8080 .PP 248-253.
Dash A (2013) “Technological revolution and its implication on customer value perception: A Study on Indian Banking
Sector”. International Journal of innovative research and development. (Volume-2 Issue-12, ISSN: 2278-0211). PP 76-81.
Dash A & Patra SK (2013) “Service Quality and Customer Satisfaction: An Empirical investigation on Public Sector Banks of Odisha”. Journal of Research in Marketing. (Volume-2 (1)).PP 113-118
Dash, A. (2020), "Exploring visit intention to India for medical tourism using an extended theory of planned behaviour", Journal of Hospitality and Tourism Insights, Vol. ahead-of-print No. ahead-of print. https://doi.org/10.1108/JHTI-03-2020-0037. (Scopus Indexed, ABDC-C category)
Dash, A. (2020), "Determinants of EVs adoption: a study on green behavior of consumers", Smart and Sustainable Built Environment, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/SASBE-02-2019-0015. (Scopus Indexed, ABDC-C category)
Dash, A. (2019). Total Quality Management in Open and Distance Learning education in India, Enterprise Architecture in the Digital Era, Macmillan.
Dash, A. (2019). Influence of Content Type Over Online Engagement on Facebook Brand Pages of SMEs. SEDME (Small Enterprises Development, Management & Extension Journal),SAGE Publications, 46(3), 231-238.
Dash, A. (2019). Scaling the Innovativeness of Start-ups in India. SEDME (Small Enterprises Development, Management & Extension Journal), SAGE Publications, 46(3), 196-204.
Dash, A. (2017). Perception and Intention of Youth's Towards Online Shopping: An Empirical Assessment. In Business Analytics and Cyber Security Management in Organizations (pp. 28-37). IGI Global.
