India's best MBA/PGDM Colleges in Delhi NCR

Dr. Atul Shiva is presently working as Assistant Professor of Management in Jaipuria Institute of Management, Noida, Uttar Pradesh. He did his PhD on social media and investor behavior in the domain of Behavioural Finance from Punjabi University, Patiala. His area of specialization is Behavioural Finance and Business Analytics and has teaching experience of 18 years. He is a certified trainer in SmartPLS Software from Northern Institute of Technology, Technical University of Hamburg (TUHH), Germany. His leading Scopus publications are in National and International Journals like Marketing Intelligence and Planning, Benchmarking: An International Journal, Journal of Financial Services Marketing, Qualitative Research in Financial Markets, Qualitative Research in Organizations and Management, Journal of Management Development and many others are in process of publication. He has conducted research methodology workshops on PLS – SEM in SmartPLS Software in Guru Nanak Dev University, Amritsar, Punjabi University, Patiala, Amity University (Noida, Chhattisgarh, Kolkatta and Gwalior Campus), University of Jammu, University of Burdwan, Kolkatta, Kurukshetra University, Guru Jambheshwar University, Hisar, IMS Ghaziabad and many other reputed institutions of India. All these workshops were duly sponsored by the developers of SmartPLS from Germany. Presently, more than 85 national and international webinars on SmartPLS SEM were conducted in online mode on Blackboard, Microsoft Teams and Zoom platforms across India, Dubai, Nepal, Saudi Arabia, Oman, Thailand and Philippines. He acted as guest editor of Journal of Content, Community and Community of Amity University, Gwalior for the year 2020 (June and December Issue). The journal is indexed in Scopus. For the June 2023 issue, he is assigned as guest editor for the same journal. Contact: +91-8427001687

M.Com, PhD

Experience: 18 years
Academic: 18 years

Research works:

Retail Individual Investors’ Behavior