India's best MBA/PGDM Colleges in Delhi NCR

Dr. Himanshu Misra is a management graduate from Banaras Hindu University and has almost a decade of experience teaching various papers related to marketing functional areas like Brand Management, Services Marketing, Retailing, Rural Marketing, etc.

He has published and presented research papers at various national and international conferences. His doctoral work involved “Investigation of various factors affecting partnering attractiveness in a buyer-seller relationship in rural e-commerce models”.

His interest areas include consultancy leading to brand prominence, success in organized retailing, and rural markets. His interest area includes writing cases for classroom discussions as well.

Presently, Dr. Himanshu Misra is working with Jaipuria Institute of Management as an Associate Professor in Marketing, which is India's amongst Best Management colleges in Lucknow, Uttar Pradesh.

Google Scholar | ORCID

UGC-NET, Ph.D, M.I.B.A (BHU)

Kumar, S., Mathur, T., & Misra, H. (2023). Innovation as a catalyst for Moonj artisans: a case of Rekhaakriti. Emerald Emerging Markets Case Studies, (), pp .

DOI: https://www.emerald.com/insight/content/doi/10.1108/EEMCS-08-2022-0266/full/html

Srivastava, R., Ranjan, R., & Misra, H. (2022). Bayesian Parameter Estimation and Model Selection for Gallbladder Cancer Data of two Countries. Journal of Statistics Applications & Probability , 11(1), pp 181-193.

DOI: http://www.naturalspublishing.com/files/published/l5a227aq12gy52.pdf

Misra, H., Siddiqui, M. H., & Singh, S. (2021). Choice Of Management Education And Proposed Model For Perceived Differences Between Post Graduate Diploma In Management (Pgdm) And Masters In Business Administration (Mba) In India. Psycholgy and Education, 58(5), pp 1717-1728.

DOI: http://psychologyandeducation.net/pae/index.php/pae/article/view/5583/4796

Misra, H., & Singh, S. (2020). Empirical mapping of customer’s expectation from organised apparel retail outlets. International Journal of Research in Engineering, Science & Management, 3(5), pp 1085-1092.

DOI: https://www.ijresm.com/Vol.3_2020/Vol3_Iss5_May20/IJRESM_V3_I5_288.pdf

Misra, H., & Singh, S. (2020). Application of Brand Funnel on organized apparel retailers in Lucknow and proposing Awareness Visit Matrix (AVM) and Visit Priority Matrix (VPM). Journal of Applied Management, Jidnyasa, 12(1), pp 29-43.

DOI: http://simsjam.net/index.php/Jidnyasa/article/view/155098/107418

Misra, H., & Singh, S. (2019). What students want: Exploring factors affecting decision making for choosing a B-School. Journal of Applied Management-Jidnyasa, 11(2), pp 31-48.

DOI: http://www.simsjam.net/index.php/Jidnyasa/article/view/155089

Misra, H., & Singh, S. (2019). What goes in choosing a B-School: Identification and measurement of crucial factors. Journal of Research Innovation and Management Science, 5(2), pp 35-48.

DOI: http://www.jrim.net/vol5/issue2/article04

Misra, H., & Singh, S. (2017). An Insight into Perceived Quality, Brand Image and Brand Loyality of McDonalds & Pizza Hut. Journal of Research Innovation and Management Science, 3(3), pp 34-41.

DOI: https://www.ipindexing.com/journal-article-file/4003/Aninsightintoperceivedqualitybrandimageandbrandloyaltyofmcdonaldsandpizzahut

Misra, H., & Singh, S. (2016). Apparel Quality Assessment by Customers in Value and Lifestyle Retail. Journal of Research Innovation and Management Science, 2(2), pp 36-43. DOI: http://www.jrim.net/toc/vol2/issue2

Misra, H., & Singh, S. (2016). Deciphering Decision Making Style of Indian Youth: Evidences from Post Graduate Students from Lucknow City. The International Journal of Business and Management, 4(7), pp 1-9.

DOI: http://www.internationaljournalcorner.com/index.php/theijbm/article/view/126712/87606

Misra, H., & Singh, S. (2016). Do Retail Stores have personality: Empirical Investigation into the Store Personality of Four Indian Retailers. Splint International Journal of Professionals, 3(6), pp 100-108.

DOI: https://www.indianjournals.com/ijor.aspx?target=ijor:sijp&volume=3&issue=6&article=013