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Dr. Sanjeev holds a doctorate in the area of Marketing. His doctoral research explored Job satisfaction and turnover intention among pharmaceutical sales and marketing professionals. Dr. Sanjeev is a seasoned sales and marketing professional with over 25 years of experience spanning across academia and industry.

He had worked in the pharmaceutical, Banking, and advertising industry in India and abroad during his corporate tenure. His areas of academic interest include sales force management, consumer behavior, rural/BoP marketing, and corporate communications. He consults for research projects in the area of health care and has done various corporate training in the field of sales management.

Dr. Sanjeev is currently working at Jaipuria Institute of Management, as Associate Professor, which is India's best college for MBA in Lucknow, Uttar Pradesh.

PhD (JIIT University), MBA (Symbiosis)

Sanjeev, M. A., Shrewat, A., & P.K., S. K. (2019). iPhone as a proxy indicator of Adaptive Narcissism: An empirical investigation. Psychology & Marketing, 36(10), pp 895-904.(https://doi.org/10.1002/mar.21243 )

Surya, A. V., Sanjeev, M. A., & Sharma, R. (2019). Attitudinal Parameters Influencing treatment seeking behavior during child diarrhea in India. Indian Journal of Public Health Research & Development, 10(4), pp 163-168.(https://www.researchgate.net/publication/332563511_Attitudinal_Parameters_Influencing_Treatment_Seeking_Behavior_during_Child_Diarrhea_in_India )

PK, S. K., & Sanjeev, M. A. (2020). Terrorism–Tourism–Economic Growth Nexus in India: An NARDL Evidence. FIIB Business Review, 9(4), pp 300-308.(10.1177/2319714520965281 )

Sanjeev, M. A., Thangaraja, A., & Kumar,P.K., S. (2021). Multidimensional Scale of Perceived Social Support (MSPSS): Validity & Reliability in the Indian Context. International Journal of Management Practice, 4(14), pp 472-484.(10.1504/IJMP.2021.10037845)

Sanjeev, M. A., Pande.N,  ., & Kumar,P.K, S. (2021). Role of effective crisis communication by the government in managing the first wave Covid-19 pandemic-A study of Kerala governments success. Journal of Public Affairs, 21(4), pp .(https://doi.org/10.1002/pa.2721 )

A, T., Sanjeev, M. A., Prabhu, B., & Mathai, R. K. (2021). An Empirical Verification of the Proposed Distributor Marketing Intelligence System (DMiS) Model. International Journal of Business Information System, 1(1), pp .(https://www.academia.edu/50184198/An_Empirical_Verification_of_the_Proposed_Distributor_Marketing_Intelligence_System_DMiS_Model )

Srivastava, R., Gupta, S., & Sanjeev, M. A. (2021). Comprehending and measuring pandemic induced stress among professionals due to lockdown and work from home. Journal of Public Affairs, 11(4), pp .(https://doi.org/10.1002/pa.2791)

Sanjeev, M. A., Shehnaz, K., Arumugam, T., & D.K., T. (2022). Generation Z and intention to use Digital Library: Does Personality Matter?. Electronic Library, in print(), pp .(https://www.emerald.com/insight/content/doi/10.1108/EL-04-2021-0082/full/html)