India's best MBA/PGDM Colleges in Delhi NCR

Dr. Sama is Ph.D & UGC-NET qualified. He has over 14+ years of experience in teaching and research in eminent management institutes of India. Prior to joining Jaipuria Institute of Management, Jaipur, he has worked with prestigious university as Marketing faculty such as, School of Business Management, SVKM'S Narsee Monjee Institute of Management Studies (NMIMS), Indore, India. He was faculty in-charge of Marketing learning club “Brandwiser”. Dr. Sama has authored multiple publications in international and national journals (ABDC & Scopus indexed), magazines, book chapters and case study collections. The publications including the A (ABDC list) such as Journal of Consumer Behaviour, Journal of Internet Commerce, International Journal of Business and Emerging Markets and so on. His paper titled "Impact of Media Advertisements on Consumer Behaviour” is among the most read paper in Journal of Creative Communications (JOCC), MICA journal listed in SCOPUS Q2. It has reported over 2.98 lacs downloads and 158 citations. Dr. Sama is reviewer of prominent international journals including the ABDC-A indexed such as International Journal of Contemporary Hospitality and Management, Spanish Journal of Marketing and Journal of Creative Communications, Asia Pacific Management Review, to name a few. Dr. Sama has organized multiple international conference as Convener and Co-convener at NMIMS Indore. He is the recipient of Best Paper award at international conference organised by Chandigarh University in association with Arkansas University, USA and Emerald. He has also received Inspiring Leaders Award from Ascendum KPS, Ahmedabad, MNC, based at Cincinnati, USA. His corporate experience spans across India’s well-known corporates such as HDFC Bank, Sun Pharma and Cadila Pharma.

Ph.D., UGC- NET, MBA

Trivedi, J., & Sama, R. (2021). Determinants of Consumer Loyalty Towards Celebrity- Owned restaurants: The Mediating Role of Brand Love (Co-authored). Journal ofConsumer Behaviour. Willey Publication. [ABDC-A]. Scopus Q1 https://doi.org/10.1002/cb.1903

Trivedi, J., & Sama, R. (2020). The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective (Co- authored). Journal of Internet Commerce, 19(1), 103-124. Taylor and Francis Publication. https://doi.org/10.1080/15332861.2019.1700741 [ABDC-B, Scopus Q1 -209 citations]

Trivedi, J., & Sama, R. & Arora, P. (2022). Effect of Influencer Marketing on Travelers’ Destination and Hotel Choice: The Moderating Role of Advertising Duration (Co-authored). PRism. [ABDC-B].

Sama, R., & Trivedi, J. (2019). Factors Affecting Consumers’ Loyalty towards Halal Cosmetics: An Emerging Market Perspective (Co-authored). International Journal of Business and Emerging Markets, 11(3), 254-273.Inderscience Publicatio. https://doi.org/10.1504/IJBEM.2019.102655. [ABDC-C, Scopus Q3]

Sama, R. (2019). Impact of Media Advertisements on Consumer Behaviour. Journal of Creative Communications,14(1),54-68. Sage Publication. https://doi.org/10.1177/0973258618822624 [MICA, Scopus-Q2-158 citations]

Sama, R. (2021). Impact of Employer Branding on Customer Acquisition and Retention: A Case Study of Microsign Products. Taylor & Francis Publication,USA. Book Chapter.

Sama, R. (2021). Envisioning a Mutually Inclusive Growth Story: A Case Study of Microsign Products. International Journal of Technology Transfer and Commercialization. Inderscience Publication.[MICA, Scopus-Q2].

Sama, R., & Jani, B.M. (2014). A study on factors affecting consumer buying behaviour while buying new cell phone connection in Ahmedabad city (Co-authored). Research Hub: International Multidisciplinary Research Journal. 1(3). ISSN: 2349-7637 (Online).

Sama, Ramzan (2014). A study on buying behaviour of Indian consumers: a dynamic view. Research Hub: International Multidisciplinary Research Journal. 1(4). ISSN: 2349- 7637 (Online).