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Dr. Reeti Agarwal is an Associate Professor in the area of marketing and is the chair of the Media Relations Committee (MRC) at Jaipuria Institute of Management, India's one of the top management colleges in Lucknow. With a Ph. D. from the University of Lucknow in the area of Consumer Behaviour, her teaching career spans over seventeen years. Her areas of interest include CRM, Services Marketing, Retailing, and General Marketing.

Extensively involved in research, she has authored papers on CRM, Retailing, Household Buying Decision Making, Datamining, etc. which have been extensively published in reputed refereed journals like Journal of Retailing and Consumer Services (Elsevier), Journal of Targeting, Measurement, and Analysis for Marketing, Journal of Customer Behaviour, Global Business Review, Paradigm to name a few.

Google Scholar | ORCID

PhD., PGDBM, M.A., UGC (NET)

Agarwal, R., & Mehrotra, A. (2023). Work-stress content analysis using social media data. FIIB Business Review, (), pp .

DOI: https://doi.org/10.1177/23197145231167995

Mehrotra, A., & Agarwal, R. (2023). Analysing impact of IT investments on banks’ performance using multi-stage DEA. International Journal of Information and Decision Sciences, 15(2), pp 201-220.

DOI: 10.1504/IJIDS.2023.131537

Agarwal, R., Mehrotra, A., & Misra, D. (2022). Customer Happiness as a Function of Perceived Loyalty Program Benefits - A Quantile Regression Approach. Journal of Retailing and Consumer Services, 64(), pp .

DOI: https://doi.org/10.1016/j.jretconser.2021.102770

Mehrotra, A., & Agarwal, R. (2021). Adoption of Blockchain in Retail Logistics: A Future  Imperative . Solid State Technology, 64(2), pp 2322-2327.

DOI: http://solidstatetechnology.us/index.php/JSST/article/view/9582

Mehrotra, A., & Agarwal, R. (2021). A Review of Use of Data Mining during COVID-19 Pandemic. Turkish Journal of Computer and Mathematics Education, 12(6), pp 4547-4552.

DOI: https://turcomat.org/index.php/turkbilmat/article/view/8441

Agarwal, R., & Mehrotra, A. (2021). SEM Approach to Understanding M-Commerce Use in a Developing Country. International Journal of Business and Globalisation , 27(3), pp 403-423.

DOI: https://www.inderscienceonline.com/doi/abs/10.1504/IJBG.2021.113277

Mehrotra, A., & Agarwal, R. (2020). Credit Cards in A Developing Economy: A Data Mining Approach. International Journal of Information and Decision Sciences , 12(4), pp 377-388.

DOI: https://dx.doi.org/10.1504/IJIDS.2020.110449

Agarwal, R., & Mehrotra, A. (2020). Extracting Performance Improvement Factors using DEA for a Robust Indian Retail Industry. International Journal of Productivity and Quality Management, 30(1), pp 107-125.

DOI: https://www.inderscienceonline.com/doi/abs/10.1504/IJPQM.2020.107277

Agarwal, R., & Mehrotra, A. (2018). Attributes Influencing Customers’ Car Purchase Decision-A Demographic Perspective. Journal of Applied Management-Jignyasa, 10(2), pp 48-61.

DOI: https://search.proquest.com/openview/3b23ebe161bb761f6f4f0724e4638013/1?pq-origsite=gscholar&cbl=2069370

Agarwal, R., & Mehrotra, A. (2018). Understanding What Matters to Customers: The Case of Loyalty Programs in the Indian Context. Journal of Relationship Marketing, 17(4), pp 311-334.

DOI: https://www.tandfonline.com/doi/abs/10.1080/15332667.2018.1534065

Agarwal, R. (2018). Indian Customers’ Attitude towards Bundling: A Basis for Classification and Targeting. Global Business Review, 19(2), pp 510-531.

DOI: https://ideas.repec.org/a/sae/globus/v19y2018i2p510-531.html

Agarwal, R., & Mehrotra, A. (2017). Demographic Analysis of e-Governance Usage and Satisfaction Level among Indians. The IUP Journal of Information Technology, 13(4), pp 37-50.

DOI: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3220320

Agarwal, R., Mehrotra, A., & Barger, V. A. (2017). Personality Traits and Re-Patronage Intentions after Service Failure. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 29(), pp 31-51.

DOI: https://jcsdcb.com/index.php/JCSDCB/article/view/227

Agarwal, R., & Mehrotra, A. (2017). Analysis of Adoption Pattern of Alternative Banking Channels by Indian Customers. The IUP Journal of Marketing Management, 16(1), pp 65-80.

DOI: https://search.proquest.com/openview/a607bd4bf9cb86376b9f0f8d99e21e98/1?pq-origsite=gscholar&cbl=54464

Agarwal, R., & Mehrotra, A. (2017). E-Government Services in an Emerging Economy: A Citizen’s Perspective. Amity Journal of Corporate Governance, 2(1), pp 49-62.

DOI: https://amity.edu/UserFiles/admaa/f9fd5Paper%204.pdf

Agarwal, R., & Mehrotra, A. (2016). Print Media: Analyzing Indian customers’ perspective & satisfaction level using CSI. The International Journal of Business and Management, 4(4), pp 107-113.

DOI: https://www.researchgate.net/profile/Reeti-Agarwal/publication/303496639_THE_INTERNATIONAL_JOURNAL_OF_BUSINESS_MANAGEMENT_Print_Media_Analyzing_Indian_Customers'_Perspective_Satisfaction_Level_Using_CSI/links/5751728c08ae17e65ec14f39/THE-INTERNATIONAL-JOURNAL-OF-BUSINESS-MANAGEMENT-Print-Media-Analyzing-Indian-Customers-Perspective-Satisfaction-Level-Using-CSI.pdf

Mehrotra, A., & Agarwal, R. (2016). KM practices in courier industry – An exploratory study. The International Journal of Business and Management, 4(12), pp 58-64.

DOI: http://internationaljournalcorner.com/index.php/theijbm/article/view/127311