India's best MBA/PGDM Colleges in Delhi NCR

Dr. Vir Ved Ratna is an academician with about 19 years of experience in the field of Strategy & Marketing. At present, he is working as an Associate Professor and Asst. Dean (Academics) at Jaipuria Institute of Management, Lucknow. Prior to joining Jaipuria Institute, he has served as Faculty at Pokhara University, Nepal & other top Institutions of the country. He has also worked as Asst. Project Director in a World Bank Project implemented by the Govt. of UP.

He has co-authored two books, which have been duly recommended as text and references by many Indian Universities and Institutions.

He has been a training resource for organizations like NABARD, BIRD & ESI.

Google Scholar | ORCID

Ph.D, MBA

Husain, R., Ratna, V. V., & Saxena, A. (2023). Past, Present and Future of Anthropomorphism in Hospitality & Tourism: Conceptualization and Systematic review. Journal of Hospitality Marketing and Management., (), pp .

DOI: https://doi.org/10.1080/19368623.2023.2232382

Ratna, V. V., & Ojha, R. K. (2022). Green brand management: nexus between brand attachment, satisfaction and loyalty of green products. International Journal of Green Economics, 16(2), pp 115-129.

DOI: 10.1504/IJGE.2022.10052431

Nandal N,Sehgal P, Yuriy Shvets RK, Kishore P, Ratna VV (2021). A B-SCHOOLS SERVICE QUALITY MEASURE: SCALE DEVELOPMENT AND VALIDATION. Academy of Strategic Management Journal, 20(6), pp 1-11.

DOI: https://www.abacademies.org/articles/a-bschools-service-quality-measure-scale-development-and-validation.pdf

Sandhu, A., Roland, G., Gupta, A. D., & Ratna, V. V. (2021). Patients Perception regarding Generic and Branded medicines in the Pharma Space in emerging countries: An Empirical Study using Exploratory Factor Analysis (EFA) Approach. Tobacco Regulatory Science, 7(6), pp 7414-7424.

DOI: https://tobreg.org/index.php/journal/article/view/702

Karki, A., Kumar, S., John, N. K., & Ratna, V. V. (2021). Impact of Patients Approach towards Healthcare costs on their perception towards Health: An Empirical Study. Tobacco Regulatory Science, 7(6), pp 7380-7390.

DOI: https://tobreg.org/index.php/journal/article/view/699

Ratna, V. V. (2020). Conceptualizing Internet Of Things (IOT) Model For Improving Customer Experience In The Retail Industry. International Journal of Management (IJM), 11(5), pp 973-981.

DOI: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3631663

Ratna, V. V. (2020). Content Marketing & Customer Engagement - A study in the Indian Context.. International Journal of Management, 11(11), pp 932-938.

DOI: http://paper.researchbib.com/view/paper/274111

Ratna, V. V. (2018). Integrating sustainability with corporate strategy to enhance organizational performance: A Study. Purushartha, 11(1), pp 1-11.

DOI: http://journals.smsvaranasi.com/index.php/purushartha/article/view/155/145

Ratna, V. V. (2018). Branding over social media-a study. International Journal of Management, Law and science studies, 1(4), pp .

DOI: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=kKOMo9sAAAAJ&citation_for_view=kKOMo9sAAAAJ:HDshCWvjkbEC

Ratna, V. V. (2018). Relevance of Five Forces Model, Value Chain and Generic Competitive Strategies for E-Commerce firms. International Journal of Management, Technology And Engineering, 8(7), pp 69-77.

DOI: http://www.ijamtes.org/gallery/8.july%20ijmte%20-%20657.pdf

Ratna, V. V. (2017). Logic of Managerial Decision Making. GE- International Journal of Management Research (GE-IJMR), 5(1), pp .

DOI: https://scholar.google.co.in/citations?hl=en&user=kKOMo9sAAAAJ&view_op=list_works&sortby=pubdate

Ratna, V. V. (2016). Rural Entrepreneurs as Intermediary Entrepreneurs-A Promising Vehicle for Business and Economic Growth. The International Journal of Business & Management, 4(6), pp 216-219.

DOI: http://52.172.159.94/index.php/theijbm/article/view/126595/87506