On November 28, 2013, Jaipuria Institute of Management, Jaipur organized an industrial visit to Clay Craft India for the students. Recognising the importance of connecting the academic world with the business marketplace, Jaipuria Jaipur enabled 14 of its students to experience first-hand, the inner workings of Clay Craft India, as a means to extend their educational journey from the classroom to the real-world.

Clay Craft India is a crockery manufacturer that offers ceramic and bone china crockery to a wide variety of customers, both individual and commercial. Established in 1994, Clay Craft India has built a local and international reputation for its product quality and customer satisfaction. As such, Clay Craft India served as a perfect example of the type of company that students from Jaipuria Institute of Management, Jaipur could learn from.

Clay Craft India did not disappoint.

The enthusiastic group of students was treated to all that Clay Craft India had to offer. The guided tour included a walk-through of the entire process of making ceramic and bone china crockery, including the 20-line process that something as simple as a cup goes through from inception to completion. As Priyamvada Shanker (PGDM 2013-2015) stated, “Industrial visits are an integral part of education, and it is this experience that helps us gain first-hand information regarding the functioning of various industries. It was so exciting to understand and see the making of crockery. A cup from which we take a sip every morning goes through a 20-line process. This was amazing to me. I mean, I could never have imagined that so many processes are involved in the production of a plate or cup.”

The Chinese spray		The bone mashing process

Dr. Sheenu and Dr. Pandey accompanied the students on their visit to Clay Craft India. Both echoed the sentiments of Priyamvada. As Dr. Pandey said, “Such a visit is a great motivator for students. It helps them to take full advantage of all the learning opportunities presented. It brings a different dimension to the students’ learning, things that they cannot learn in a classroom. It helps to bridge the gap between academia and industry.”

Given the overall success of the visit to Clay Craft India, it is something that will not soon be forgotten by those who attended. As Padmaja Sharma, a first-year PGDM student notes, “It was certainly a great experience and interesting to see the theories we study in our management books being put to practical use.”

Garima Jhawar,
PGDM 2013- 2015