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The newly appointed Dr. Dayanand Pandey, Director, Jaipuria Institute of Management, Noida shares his plan to make the B School a global force
In the last few years, Jaipuria Institute of Management, Noida has cemented its place as one of the top B Schools in North India. Stunning placement record, strong faculty, and alumni pool are just some of the factors behind its meteoric rise. It has been keeping no stone unturned in its endeavor to evolve continuously so that its students keep up with the latest industry demands. And now the B School aims to explore new territories with its new Director, Dr. Dayanand Pandey set on building an even stronger global connect than before. With certification programs from London and Switzerland under his belt and teaching stints in India as well as Dubai, he has focused on helping the B School achieve his global ambitions. We find out about his plans in this interview.
A Cutting-edge curriculum for industry-ready students cannot be underestimated
Dr. Pandey brings over two decades of experience in industry and academia to Jaipuria Institute of Management, Noida. He has seen rapid changes in the industry first hand, especially as the professor of Finance. He believes that if the curriculum doesn’t imbibe the changes, students would be at a serious disadvantage. “As the Director I would like to see how our curriculum can reflect the paradigm changes in the industry. I would also like the curriculum to have a global connect because then we will be able to do students’ profile the justice it truly deserves,” he says strongly.
Strengthening the faculty pool stands among Dr. Pandey’s top to-dos
At Jaipuria Institute of Management, Noida Dr. Pandey wants to continue teaching students sharing his experience with them. He realizes the importance of having a strong faculty team to help the B School achieve its goals. While he reminds us that with around 40 faculty members for about 600 students, the faculty team remains strong, he wants to keep enhancing it continuously. “I am trying to create more space for research faculty as it will add to the intellectual base of the institute. Hiring will be a continuous process and I will keep building this valuable resource of the B School,” he adds.
Expect global expansion by leaps ad bounds
Having worked in different countries and global environments, Dr. Pandey is aware that today’s managers should be able to work in multicultural setups. With student and faculty exchange programs, getting International corporate professionals on the campus, he wants to realize the global vision. “I want to make sure that Jaipuria, Noida is connected with the best corporate companies and campuses all over the world. I want the results to show in student intake and placements as well. While our placement record is excellent, it will be good to see more foreign recruiters. So I will look to tap into markets like Dubai, Singapore, and Hong Kong,” he reveals.
A major emphasis on holistic growth
Dr. Pandey strongly believes that having in-depth knowledge of a subject can’t be the only value addition to managers of tomorrow. They need to be strong personalities, who can express themselves in the best possible way. He plans to launch more initiatives for the overall growth of students. “I will always encourage my students to participate in various kinds of activities like debates, case studies, music, sports, drama, and more. At the same time, I want to imbibe values into the students because I think success without ethics can be hollow. One has to look at the long-term roadmap for future managers,” he adds thoughtfully.
And that’s something Dr. Pandey definitely seems to have in place. He believes in giving freedom to his faculty members and students, who will be encouraged to walk in for meetings with him whenever needed. With his experience, global vision, and the open-door policy for feedback he will undoubtedly be opening new doors of success for Jaipuria Institute of Management, Noida.
2018 will see a growth in AI being leveraged to offer consumers a more personal experience. Dynamic landing pages, programmatic advertising will become a norm. But an even greater influence will be seen in the world of social media marketing. AI is already being used to understand consumer patterns. This year you will see posts that are targeted at a certain time with a specific message to hit the spot with the consumer; all thanks to AI.
If you have recently browsed for a pair of jeans on an eCommerce platform, you might have noticed your social media page is filled with ads for similar products. Your online behavior and purchase history are being analyzed, and the strategy will be more pronounced from this year. AI will analyze the times when you are most likely to be online, the posts you are likely to click on, and offer you an experience that you practically cannot resist.
Chatbots are gaining in prominence because they offer 24×7 customer support, faster resolution, and also keep track of consumer history. They are your virtual assistants, who are impeccable at analyzing consumer data to offer you a personal experience. Business gurus around the world have put their money on chatbots getting smarter. Businesses, big and small, will be seen leveraging the tool to their advantage.
While many processes in organizations have already been automated, the scale will grow further and across different functions. AI-led automation will be seen in Accounting, operations, HR through cutting-edge software. Visitor Management systems in offices will not only be used to make guests feel welcome but for brand advertising as well. Managers will have to come up with smart ways to make the most of these innovations.
There is a growing awareness amongst the consumers about their well-being. People are increasingly taking their health seriously but fast-paced lives make their tasks difficult. For brands to make an impact, they will have to offer health benefits on a platter and suited to consumers’ convenience. With the launch of wellness brands and products catered to users’ lifestyles, the focus will be on their usability and convenience.
Consumers are already asking, ‘what’s in it for ME?’, and the emphasis on the “Me” is only growing further each passing day. Personalization is the way forward for 
Millennials and Gen Z consumers are growing in numbers, and with them, they bring their unique demands out of FMCG products. A recent study showed that they are keener on experiences rather than the product so that they can be shared on various social media platforms. Online marketing is definitely the way to tap into this audience, but in 2018 brands will have to emphasize experience sharing to attract consumer attention.
Today’s consumer is getting more discerning than ever and is looking at the bigger picture. Socially conscious products and sustainability are going to be the buzzwords in the FMCG market in 2018. The impact is being seen in India as well and brands will have to make a point of reminding audiences of the exotic elements in their products, craftsmanship, planet-friendly manufacturing, etc. Marketing moves will have to be directed to appeal to the conscience as well.
