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May 10, 2018, Jaipur: The auditorium at Jaipuria Institute of Management, Jaipur stood decked up with red carpets spread across the floor. Amidst lights, flowers, laughter and music, there was excitement and vivacity at every single corner of the campus. After all, 118 PGDM students of Class 2018 were all set to receive their diplomas and step out in the professional world.
Jaipuria Institute of management, Jaipur looked ever more beautiful on 28th April, 2018- it was time for the 11th Convocation of the B-school.
With 10 more classes having graduated from the institute ever since its inception, Convocation has always been a regal affair. Students’ parents and families fly down from all across the country with Chief Guest and Guests of Honour making the occasion, even more special.
Leading the student procession was Shri Sharad Jaipuria, Chairman, Board of Governors, Jaipuria Group. Walking beside him was the young and dynamic Chief Guest- Shri Sanjay Agarwal, Managing Director AU Small Finance Bank Ltd. Following them were the faculty of the B-school. The clock stroke 11.10 am and the Stars of the Ceremony appeared, robed and in their graduating caps- walking down the aisle for one of the very special days of their lives. It was a spectacle to behold!
Dr. Prabhat Pankaj, Director, Jaipuria Institute of Management, Jaipur presented the academic report for the year 2017-2018. Placements, industry interfaces, experiential learning opportunities, paper submissions, thesis work, workshops, researches, industry visits, etc. ear marked the academic year of 2017-2018. Class 2018’s placements saw students being picked by some of the marquee brands of the country and many of them successfully complete paid industry internships during their PGDM. The Convocation Ceremony also awarded the Best Faculty and Best Alumni of the year!
Shri Sanjay Agarwal, Managing Director AU Small Finance Bank Ltd. conferred the Diplomas to the graduates. He took the podium amidst thundering applause and started at a heart-warming note, establishing instant connections with the students. “You are all ready with presentation and speaking skills, after all your 2 years of PGDM journey has prepared you for it however, I have been away from this for a while, 25+ years you see,” exclaimed the dynamic speaker on the stage. His speech became even more endearing when he mentioned- “Whatever we are, we are product of our choices. Make yourself competitive. Challenge the status quo and remember, there is no perfect world. You make your world perfect.” By the time, Shri Sanjay Aggarwal concluded his Convocation address, there was an absolute sense of thrill in the eyes of the young graduates- their eyes shone with the hopes that the future upholds.
The Ceremony came to a successful completion with Shri Shreevats Jaipuria, Vice Chairman, Jaipuria Institute of Management delivering the Vote of Thanks. Flashes from camera, hugs, compliments, food and merriment took over the noon thereafter.
2018 will see a growth in AI being leveraged to offer consumers a more personal experience. Dynamic landing pages, programmatic advertising will become a norm. But an even greater influence will be seen in the world of social media marketing. AI is already being used to understand consumer patterns. This year you will see posts that are targeted at a certain time with a specific message to hit the spot with the consumer; all thanks to AI.
If you have recently browsed for a pair of jeans on an eCommerce platform, you might have noticed your social media page is filled with ads for similar products. Your online behavior and purchase history are being analyzed, and the strategy will be more pronounced from this year. AI will analyze the times when you are most likely to be online, the posts you are likely to click on, and offer you an experience that you practically cannot resist.
Chatbots are gaining in prominence because they offer 24×7 customer support, faster resolution, and also keep track of consumer history. They are your virtual assistants, who are impeccable at analyzing consumer data to offer you a personal experience. Business gurus around the world have put their money on chatbots getting smarter. Businesses, big and small, will be seen leveraging the tool to their advantage.
While many processes in organizations have already been automated, the scale will grow further and across different functions. AI-led automation will be seen in Accounting, operations, HR through cutting-edge software. Visitor Management systems in offices will not only be used to make guests feel welcome but for brand advertising as well. Managers will have to come up with smart ways to make the most of these innovations.
There is a growing awareness amongst the consumers about their well-being. People are increasingly taking their health seriously but fast-paced lives make their tasks difficult. For brands to make an impact, they will have to offer health benefits on a platter and suited to consumers’ convenience. With the launch of wellness brands and products catered to users’ lifestyles, the focus will be on their usability and convenience.
Consumers are already asking, ‘what’s in it for ME?’, and the emphasis on the “Me” is only growing further each passing day. Personalization is the way forward for 
Millennials and Gen Z consumers are growing in numbers, and with them, they bring their unique demands out of FMCG products. A recent study showed that they are keener on experiences rather than the product so that they can be shared on various social media platforms. Online marketing is definitely the way to tap into this audience, but in 2018 brands will have to emphasize experience sharing to attract consumer attention.
Today’s consumer is getting more discerning than ever and is looking at the bigger picture. Socially conscious products and sustainability are going to be the buzzwords in the FMCG market in 2018. The impact is being seen in India as well and brands will have to make a point of reminding audiences of the exotic elements in their products, craftsmanship, planet-friendly manufacturing, etc. Marketing moves will have to be directed to appeal to the conscience as well.
The suave design master is yet to hit 30 but has made a big impact with his cutting edge ventures. First with MIT Media Lab India Initiative and then Tesseract Inc, he made waves in the industry. The latter saw him get on the fast moving Make In India wagon and has led to innovative products that have become the talk of the town. Voxel, first holographic headset for Smartphones and Quark 360, the smallest 360 degree virtual reality camera have brought him and his company much acclaim. The world waits with bated breath for his next success.
Rohan and Yashas, still in their early twenties give the adage “sky is the limit if you are driven my ideas” a whole new meaning. Bellatrix Aerospace was incubated in the legendary Indian Institute of Science, Bangalore and received its first high profile order from ISRO couple of years ago. It was for a satellite propulsion system, no less. The company is now working on ambitious Chetak, a two stage launch vehicle, which should be aired by 2023. It will use clean fuel, which makes the project a hit with environmentalists too.
Another inspiring duo committed to the future of the planet along with profits. Tarun and Swapnil are founders of Ather Energy and the brains behind S340, which is expected to go on the market this year. The almost commercial electric scooter is a design dream that is packed with power too. We won’t harp on the specs of the model, but let’s just say it is up to speed with other traditional two wheelers, competitively priced and is of course energy efficient. That’s what they call an absolutely electric idea.
