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Jaipuria Noida Placement Update

Want to bag placement with International giant like Amazon? Sraboni Mustauphey tells us how exposure at Jaipuria, Noida made it possible

“Jaipuria, Noida taught me that an opportunity could be big or small, but the outcome is always huge and fruitful. It is the place that actually facilitated many such opportunities and enabled me to grab them with both hands. That’s the reason I am where I am today,” says Sraboni Mustauphey, student of PGDM 2016 – 18. The advantageous position she finds herself in today is definitely an enviable one. After all, how many management graduates get placed with an International powerhouse like Amazon. Here she reveals how the exposure offered by her B School made this ‘miracle’ happen.

How it all started

Sraboni dreamt of a corporate career and wanted to be best prepared for interesting job profiles. She knew that a B School would offer her platforms to develop her personality and transition into being a professional. After diligent research, which included speaking to a faculty member of the B School, she became a part of the Jaipuria family. “I think right from the orientation days when I became aware of the vastness of the curriculum the learning never stopped at Jaipuria, Noida. There is a certain rigorousness and dynamism to learning at the B School, which has prepared me for the workplace experience and challenges,” she says.

Gaining confidence for the placement interview

Sraboni talks about different industry oriented initiatives including guest lectures at her B School, which gave her the confidence to interact with the professionals. According to her, being selected by her choice of firm for her desired job during the SIP was one of the highlights of her PGDM stint. Another highlight would come soon after with her placement with Amazon. “I think I was completely confident when I went for the interview and didn’t put myself under undue pressure. I answered all questions honestly and stayed true to myself. All four rounds of PI judged us on leadership and decision making skills, and I made the right impression,” she adds.

What lies ahead?

Sraboni claims that she hasn’t been able to wipe the smile off her face since the news of her placement. After bagging their dream job, who would! In her People Management and Operations Management role, she will be working with a team of 20 associates handling customer queries and logistics. She is raring to prove her mettle in the professional sphere and leaves us with last bit of insight from the placement interview. “I think all Amazon needed to know was how willing I was to work and mold into their environment. They tested my attitude towards crisis situations, but the key is to stay calm and believe in yourself,” she concludes.

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Jaipuria Lucknow Whats New

Jaipuria Institute of Management, Lucknow's OJAS 17 raises the bar for annual college fests in North India

There are many markers of the staggering popularity of any college fest. OJAS 17, the annual college fest of Jaipuria Institute of Management, Lucknow lived up to its name and shone bright on all counts. The three day fest held between 4th and 6th November, 2017 brought together more than 500 students from different colleges. One testimony of the popularity of the event is the fact that 90% of registrations were done well in advance. Presence of top rung partners like Uber, Novotel, Coca Cola, HPCL, Fever 104 FM is another. But the true success of OJAS 17 was the camaraderie and joie de vivre displayed by all participants through the course of three days.

The oldest college fest of Jaipuria Institute of Management, it has grown tremendously in stature over the years. Under the guidance of Prof. Himanshu Mishra, the Student Excellence Council of Jaipuria, Lucknow turns in every effort to ensure that the academic, cultural, co-curricular and sports events run smoothly. Things were no different this year as participants from colleges far and wide were welcomed to a festive atmosphere and amidst high energy on the campus. In keeping with the colourful vibe all around, Rangoli competition was held to kick off the proceedings. That was creativity in a 3×3 box, with out of the box thinking.

The tempo was raised on day 2 as things got peppy with numerous dance competitions under way. Participants displayed their solo and group choreography skills in different Western dance forms including Country, Hip-hop, Tap and Break dance. Coordinated by Mr. Oinam Jacob Sigh and Mr. Shikhar Chandra, the events sent the temperatures soaring. Thankfully Mocktail making competition cooled things down! The event had teams of two members each showcasing their skills by preparing refreshing and soothing drinks ideal for different times of the year. Needless to say, it was one competition that offered a breather to the judges as well.

After all, the competition was intense through different sporting and cultural activities and it kept the judges on their toes most of the times. From a wide range of Cyber games to carom, Badminton and ever popular Cricket; the sporting events had teams battling for top honours with huge enthusiasm. There were innovative games like Micro Tales, which challenged participants’ imagination as they set the mood of a story in minimum words. Message in the bottle, Speak through your sketch, Turn Coat were some of the exciting cultural activities that drew tremendous response. Stand Up Comedy acts enthralled the audience with their witty remarks.

Of course, a B School fest cannot be complete without management events making their way in. From Ad-Mad to Act and React and Let’s Go Filmy, there were events that tested students on different skills while adding an extra dollop of fun to the activities. That was the true spirit of OJAS 17, which had participants displaying their competitive spirit while having fun every step of the way. The prize distribution ceremony where the audience cheered loudly for all the winners, irrespective of the college they came from, reflected the camaraderie that was formed. It culminated with a rocking performance by ‘Traffic Jam’, which was the fitting finale to the event.

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Jaipuria Noida Placement Update

Amazon doesn't happen to Management freshers everyday but it happened to Jaipuria Institute of Management's Banmeet

Banmeet Kaur of Jaipuria Institute of Management, Noida couldn’t believe herself when she got the news from the Amazon HR team! For few seconds, the world had silenced around her and all she could feel was a rush of maddening joy within. Her first instinct was to call her grandfather for all the faith he had placed on her, throughout. Banmeet reached out to her phone to make a call at home. After all, she has been chosen for her final placements by none other than Amazon- a #12 company on the 2017 Fortune500 list.

Leaving Agra, Banmeet arrived at the capital city in the year 2016. She wanted to pursue her Post Graduate Diploma in Management (PGDM) from Jaipuria Institute of Management, Noida. She recalls spending sleepless nights researching on the kind of B-school she aspired to be in. The faculty pool and the corporate culture of Jaipuria Institute of Management, Noida were instant heart-winners for the girl with big, dreamy eyes. After all, a lot was on stake for Banmeet- her precious years, her quest for knowledge, her endless passion to succeed and of course, the dreams that wouldn’t let her sleep. Finally, after rigorous selection rounds- Jaipuria Institute of Management, Noida had happened in the year 2016!

Almost Two years of PGDM went flying by and with four months still left before she graduates as a PG student- Banmeet Kaur of Class 2018 already has a job that any Management fresher would envy- Team Manager- Customer Service, Amazon. Ask Banmeet the pay package and she grins ear to ear, happy and feeling mega accomplished!

I believe Amazon would expect me to understand “People Management and draw heavily from my lessons in business/operations side of management and I must say- I feel ready!” How and why? “Jaipuria Institute of Management, Noida made each one of us industry ready in ways. From putting us through group assignments to making us work in various clubs and committees, exposing us to numerous corporate sessions, enabling us to solve complex problems through international case-studies and tight course curriculum, the school left no stone unturned to help us reach our potential.”

However, of course, cracking a placement offer from Amazon could not just be all curriculum and academics. How did Amazon test Banmeet before rolling out the offer to her? “Oh the selection process was serious, rigorous and intense! I went through 4 rounds in total. While 1st round tested communication, customer obsession and bias for action, 2nd round was all about deep dive, ownership and data analysis. Things didn’t end there. 3rd round was about testing People Management skills, vetting how result oriented you are and bring problem solving abilities to the table…” and how about the final round? What did that test?

Banmeet took a pause, reflected and replied with a smile, “well, you need to make it through the first three rounds to know what the final round has in store!”

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FACULTY Speaks Jaipuria Noida

Dr. Vrinda Jain's tryst with Economics and her years with Jaipuria Institute of Management, Noida

“Geography has made us neighbors, History has made us friends. And Economics has made us partners,” said John. F. Kennedy once. That’s the wide ranging impact of the subject; from our day to day life to world politics. There are some who might consider Economics a dry topic, but Dr. Vrinda Jain displays tremendous passion for it. The senior faculty member who has been with Jaipuria Institute of Management, Noida for years teaches Managerial Economics, Economic Environment of Business and International Economics. Here she talks about her love for the subject and her association with the B School.

Dr. Jain developed a liking for the subject early on in her academic journey. The passion was honed as she pursued her Economics (Hons) from Delhi University. She was fascinated with topics like how does money come into existence, the role of Reserve Bank of India, and policy framework. Looking back on her tryst with Economics, she says, “These topics made me more curious about the subject. I did my post-graduation and Ph. D in Economics because I wanted to dig deeper into this fascinating world. My Ph. D was on International Trade because I was keen on knowing why countries trade, why some of them have common currency etc.”

These questions are extremely relevant in today’s world of globalization. As countries depend on each other, important questions about protectionism imposed by the US, India’s anti-dumping duties etc need to be looked at. Dr. Jain believes that Economics cannot be overlooked by anyone, least of all future managers. Since 2005, she has been trying to impart this knowledge to students at Jaipuria, Noida. “It is up to the faculty members to make the subject more interesting to students. When they come back to you with questions or show a keen interest, you know that you are reaching them.”

And though Dr. Jain says that her Ph. D in International Economics has opened new avenues for her, she gets true satisfaction from working with students and making a change in their lives. She has the fire in her to explore a lot more in areas of research, consultancy and training but imparting her knowledge to students is her driving force. “At Jaipuria Institute of Management, Noida we are not just into career coaching. We do our best to enable professional learning and personal grooming in our students. Being closely associated with students as a mentor or in the role of a program director is quite satisfying and stimulating,” she says with the same passion she has for Economics.

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Blog

Year 2017 saw Jaipuria Institute of Management climbing strength to strength, drawing significant awards and recognition from the world of academics

Jaipuria Institute of Management has had another phenomenal year with B School rankings within the country. In fact, all four of its B School campuses – Lucknow, Noida, Jaipur and Indore have ranked amongst top 100 B Schools in the country in the reputed Competition Success Review – GHRDC survey. Its showing has been consistent in all the other major B School rankings for the year 2017, signifying the speed with which the B-school has been growing since its inception.
Jaipuria Institute of Management, Noida, NAAC ‘A’ Grade Accredited has been rated as 43rd ranked among the Top 50 B-Schools of India by country’s most prestigious institution National Institutional Regulatory Framework (NIRF), Ministry of HRD, Govt of India along with IIMs and IITs.

From curriculum to industry relevance, faculty strength to infrastructure, emphasis on extracurricular activities to alumni performance, different factors are considered for the national rankings. Outlook Drishti, India Today – BT MDRA Survey, Careers 360 are some of the popular rankings that are often considered benchmarks for B Schools. Jaipuria Institute of Management has shone through these rankings for the year 2017.

The Competition Success Review – GHRDC rankings in particular are good news for one of the largest educational groups in North and Central India, which offers AICTE approved PGDM programs. While its Lucknow and Noida campuses have maintained their ranks, Jaipuria, Jaipur and Jaipuria, Indore, have climbed 8 and 7 rungs respectively. Jaipuria, Lucknow and Jaipuria, Noida rank amongst top ten private B Schools in North India while Jaipuria, Indore ranked as a strong third in Central India. It also jumped two places to No. 5, according to India Today – BT MDRA Survey for private B Schools in Central India.

The ranking results are not surprising to experts in the world of academia and industry, who have closely followed the growth of Jaipuria Institute of Management across campuses. The cutting edge programs offered at Jaipuria Institute of Management, Noida and Jaipuria Institute of Management, Lucknow have received ‘A’ grade accreditation by ‘NAAC’, UGC. All its programs are also NBA accredited. The institutes have also consistently upped their game with a series of academic, industry oriented and extracurricular initiatives that empower its students to excel in their chosen careers.

“At Jaipuria Institute of Management, we believe in offering students a new perspective to look at who they are and all that they wish to be. They open up to a new learning; to live, to love and to a new way of life,” says Mr. Sharad Jaipuria, Chairman, Jaipuria Institute of Management. The vision is reflected in different initiatives that are a hallmark of the school. To begin with, the institute has collaborated with renowned educational bodies all over the world. It has ensured that its students get a global perspective on best managerial practices and can take on International roles as professionals of tomorrow.

The B School has conducted over 200 MDPs across its campuses on highly relevant topics that have been a huge value addition to both faculty and industry alike. The institutes boast of an experienced faculty team that not only helps future managers get a good mix of practical and theoretical learning, but encourage research as well. Industry speakers bring corporate insights to students while SIPs prepare them for the road ahead. The results show in Jaipuria Institute of Management’s stunning placement record. In the year 2016, the B School had 99.5% of students placed across different industries with top recruiters. The highest salary package was a handsome Rs. 16.5 LPA. That coupled with rankings has only fortified its position as one of the top educational institutes.

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Jaipuria Indore Whats New

Jai Utsav 17 shows us why it is Central India's Biggest Management Fest

Jaipuria Institute of Management, Indore put on the show of a lifetime as it hosted its annual college fest, Jai Utsav 17 on 3rd and 4th November. The extravaganza lived up to its billing as Central India’s biggest management fest with almost 700 students from more than a dozen colleges participating in various fun filled activities. The draw of the festival can be gauged also from the fact that Indian Ocean, arguably the most popular Indian Rock Band, set the stage on fire in the fitting finale of the event of the year.

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Jai Utsav has grown in stature over the years and is looked forward to by students in Central India. This year there was close to 20% rise in the number of participants while the sponsorship for the event doubled from 2016. Amongst the sponsors and partners for various events were top names like Red FM 93.5, Shoppers Stop, Crossword, Jawed Habib, Wagh Bakri Tea and more. Students from colleges like Symbiosis and NMIMS vied for individual and team honors along with over one lakh rupees worth cash prizes, which added to the attraction.

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Dr. Rekha Attri, Chairperson – Cultural & Creative Committee, the student organizing committee and the staff of the institute had gone the mile to ensure that all participants received a warm welcome on the campus and the events went on without any hiccups. Face painting, T-shirt Painting, Nukkad Natak, Sell a Product, Mannequin Challenge, Case Analysis, Stock Market game and outdoor and indoor sports events such as Gully-Cricket, Kho-Kho, Volleyball, Table Tennis, Carrom, Chess, Treasure Hunt were just some of the events that added a lot of excitement to the proceedings.

After the inauguration with inspirational words from Dr. Harshvardhan Halve, Director, Jaipuria, Indore, all participants got involved in the activities with gusto. The audience matched their high energy as they cheered them on. Creativity, talent and sporting prowess were on full display over the two days of the festival. While the T-shirt painting competition allowed students to make statements, Nukkad Natak offered several thought provoking ideas. Case Analysis and Stock Market Games brought out the best of the management talent from the participants.

It was interesting to note that all the cultural events were judged by renowned names in their respective fields. The sporting events were held in the best spirit even though participants remained their highly competitive selves. After all, bragging rights were to be won for their respective colleges. The home team had a lot to cheer about as its students won Face Painting, T-shirt painting, Solo Dance and several other competitions. The winners were felicitated in a star studded, glittering closing ceremony of the event.

Rabindra Natya Grah, Indore was the venue for finale events including singing, dance competitions and the glamorous Jalwa – Fashion Show. The dazzling event saw Mr. Jai Utsav 17and Miss. Jai Ustav 17 chosen from the incredible talent on display. Finally, it was the moment the audience was waiting for. Indian Ocean, widely recognized as the pioneers of fusion rock genre in India put on a breathtaking performance as the audience grooved to their popular numbers. Thus the gala came to an end with same high energy and enthusiasm as it had begun.

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Blog

Overlook the importance of Business Communication at your own peril- a session at Jaipuria, Indore highlighting the value of the subject

bc 5 3Knowledge of management concepts builds a strong foundation for future managers. With practical training they get insights into the corporate world. But if they struggle with Business Communications, they cannot express their ideas and impress. To focus on this key aspect of overall grooming of managers, Jaipuria Institute of Management, Indore organized a session on Business Communication on 23rd September. Facilitated by Dr. Charu Dubey, Faculty of Business Communication, the session brought together renowned names from Piramal Enterprises Limited and led to an interesting discussion.

unnamedMr. Debashish Chakravorty, Vice President and Site Head, Mr. Kiran Garikwad, Head – Quality, Mr. Virendra Sogani, Head – Production, Mr. Anil Jaiswal, Head – HR, and Ms. Shilpy Singh, Senior Manager – Quality and Regulatory, participated in the session and shared their ideas on the topic. Debashish helmed the session and began by introducing the concept of ‘Personal and Professional Success’. The speakers highlighted attributes like ethics, communication skills, leadership skills, listening skills, character, personality, creative co-operation and empathy as the ingredients in the recipe to success.

The talk further went around ‘The Key for Successful living’. The speakers marked the difference between character ethics and personality ethics, and Debashish, in particular added, “Without strong character ethic you cannot go far in life merely by focusing on personality. While it is good to think positive and believe in oneself, a strong base of having a good character and values such as integrity and patience is crucial. Without it you cannot achieve much in the long run.” As he had the audience focused on every word he was saying, he took the moment to remind them of the importance of listening skills, another valuable attribute for future managers.

The session got even more interesting with the introduction of the concept of Prioritization Matrix. It has four quadrants; important-urgent, important-not urgent, not important-urgent, not important-not urgent. The session also helped students understand concepts like Emotional Bank Account (EBA) and Production Capacity. The speakers made use of graphs and other smart techniques to keep things relatable for students. The session ended with three important takeaways, “Intentions are more important than ability. Life is a journey and not a fixed destination. You should seek fulfillment and not success.”

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Jaipuria Indore STUDENT Speaks

What happens to the Strangers in the Strange Land? The interns!

How Jaipuria Institute of Management, Indore students make the best of their Summer internships?

A good internship experience has no alternative. They are almost imperative, providing a student the glimpse of the maddening corporate world right at the out start. However, just how Jaipurians are taking their 45 days of internships to the next-level? Do SIPs result in enriching the classroom experience for everyone?

PGDM Class of 2016-2018 witnessed some of the leading corporates across sectors, recruiting interns from the school in some really pivotal projects. Students had their SIPs with top brands like Coca Cola, Pepsi, SBI Life Insurance, Bajaj Finserv, Pantaloons, Key Elements, Birla Sun Life Insurance, Kotak Mahindra Bank and more.

“A Brief Study of Consumer Durable Loan procedure” was Ayush Vadenere’s project at Capital First LTD. The objective behind his project was to primarily focus on process of Capital First Ltd. for finance of consumer durable products. He returned back to the classroom with thorough understanding of the Loan department in a reputed finance company.

Similarly, Namita Gopinathan interned with UltraTech (Aditya Birla Group) around “Talent acquisition and New Employee Orientation of Aditya Birla Group”- a core HR experience. Students had their SIPs with top brands like Coca Cola, Pepsi, SBI Life Insurance, Bajaj Finserv, Pantaloons, Key Elements, Birla Sun Life Insurance, Kotak Mahindra Bank and more.

SIP PIC 1Things don’t end in just internships at Jaipuria Institute of Management. The b-school has the culture of helping students go through relevant internships and then assimilate and analyze the experiences to optimize learning. They sit through elaborate SIP presentations in the presence of academicians and industry professionals, who offer valuable feedback. Jaipuria Institute of Management, Indore recently organized the activity for its PGDM 2016 – 18 students and it had important takeaways for them. The Placement & Corporate Relations Team invited experienced industry names like Mr. Sanjay Yadav (Hotwax System), Mr. Girish Vasmatkar (CSC Indore), Mr. Prakalp Matta (Kalani Group), Ms. Pallavi Soni (Impetus), Ms. Sushobhita Hirve (Exide Life Insurance), Ms. Jahanabi Goswami (Impetus), Mr. Vibhraant Yadav (Eicher), Mr. P. Chandrashekhar (Agility), Mr. Sunny Gupta (Anylinux Work), Mr. Prafful (Equitas), Mr. Kushal Gayakwad (HFFC) and Mr. Ratnadeep Sharma (Wittyfeed) for the big day.

Two professionals along with academicians from the institute judged the presentations across six venues on the Jaipuria Institute of Management, Indore campus. Students’ thorough summer reports complemented by enthusiasm and enhanced confidence post the internship made for engaging presentations.

The SIP exercise had students learn about different aspects of management including developing business model, competency framework, studying consumer durable loan, horizontal expansion, brand promotions via social media, deep customer understanding, and study of talent acquisition & new employee orientation. They also revealed their insights on identifying latest marketing trends, implementation of theoretical learnings into practical environment, pitching customers, resolving retailer’s issues etc, which are integral elements of the corporate culture.

The judges not only offered critical feedback but also asked students relevant questions. It showed their involvement with the projects and the organizations they worked with. Besides SWOT Analysis they also gave their suggestions on how the companies could do better with training, product availability on time, proper supply in rural areas, increase in number of executives etc. It was a highly productive session for the students, who further consolidated their steps on their way to becoming professionals.

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FACULTY Speaks Jaipuria Noida

Bhisham Pitamah of Footwear industry- Prof. B D Nathani mentors students of Jaipuria Institute of Management for corporate careers

From sales executive to CEO in a career spanning over three decades, now that’s what corporate fairly tales are made of. Students of Jaipuria Institute of Management, Noida have the opportunity to be inspired by the prolific industry veteran, Prof. B. D. Nathani, who has come on board as Adjunct Faculty of the institute. An expert in sales, marketing and retail, he has been the man behind several top footwear, apparel and lifestyle brands. In fact, his contributions earned him the sobriquet of Bhisham Pitamah of Footwear industry. What’s behind it and his stint in teaching? We find out.

Stunning corporate career

In his long corporate career Prof. Nathani has worked with brands like Lotto Shoes, Woodland, Disney, New Balance & Crocs to name a few. He also worked as a consultant to Adidas and Liberty shoes. From launching new brands to turning things around for existing ones, he has done it all. Hence his epithet is truly deserved and justified. He smiles and says, “It was something my peers, friends and contemporaries in the footwear industry started calling me. I started with the launch of Lotto Shoes when there were hardly any professional footwear brands in India. Then I launched Woodland, which has gone on to become a huge International success. I think that might have led to the title of Bhisham Pitamah of Footwear industry.”

Transitioning into academics

It was by chance that Prof. Nathani ventured into teaching. As a corporate bigwig he was hiring students from a B School when he was asked to deliver a guest lecture at the institute. He relished the opportunity of interacting with young minds and also received positive feedback for his teaching skills. “After delivering a few lectures I realized that I was actually cut out for this. But after my first stint in academia, I was called back to the industry. Now I have this opportunity to work as an adjunct faculty with Jaipuria Institute of Management, Noida. It’s something I take very seriously and like to share my experiences with students,” he adds.

Bringing his best to the classroom

Prof. Nathani is a mine of industry experiences, which he is penning down in a book. It will cover his industry career with seven top brands, the challenges, highlights and mantras to success. But students of Jaipuria, Noida get to benefit from these experiences in the classroom. Ask him what he does to boost classroom engagement and he says, “I don’t really teach, I share the experiences of what I have learned in the field. I give them real life examples of how to launch a brand, how a brand fails and ways to relaunch it. When I see the glowing faces of students I get more satisfaction than I have had in my industry career,” he concludes.

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Alumni Speak Jaipuria Jaipur Jaipuria Jaipur Home

A lookbook to how the recent graduates of Jaipuria, Jaipur help their juniors make it to the lists of premium companies

Jaipuria Institute of Management’s alumni are extraordinary in ways. Our alums’ contribution to the b-school is unarguably remarkable, helping the entire community of Jaipurians move the world forward- one at a time. Located across various parts of the country and the globe, our alumni help juniors make the best of their PGDM- sometimes through webinar sessions around multiple topics, through frequent mentoring, through guest lectures on campus, counseling them rigoruously before pre-placement season and what not!

Apart from being ambassadors, they have built formidable reputation for themselves as source of inspiration for their juniors. Jaipuria Institute of Management’s alumni take out valuable time from their busy schedules and fly down to the campus (that was once home for them!) to provide their guidance. Often, the guest lectures are conducted by students from the most recent graduating batch. This is beneficial for the students, most specifically because these alumni can provide the latest insights into the job market and placement preparation having been through the process themselves most recently.

Three recent interactions between the current batch and alumni from the Batch of 2015-17 illustrate the value of almuni mentoring at Jaipuria Institute of Management:

Bennett Elias, Assistant Manager, Mahindra Finance | 14 August

Dr. Lokesh Vijayvargy, Dean- Student’s Affairs welcomed Bennett who provided valuable insights into Mahindra Finance. He also educated the students that skills like communication, situational handling and attitude play an important role during placements.

His practical tips on reading newspapers regularly, forming peer groups to focus on industries, and to polish GD/PI skills with help of these peer groups were particularly useful. Bennett also guided the students to zero down the company on the basis of Job Profile, package, location, and growth.

Akshat Jhalani and Aarushi Jain, US Tax Consultants, Deloitte Hyderabad | 5 August

Akshat and AarushiAkshat and Aarushi specialized in Finance and Marketing respectively and were first among students who got placed in Deloitte, besides receiving the highest package of their batch.

Since Deloitte is a favoured recruiter, students were particularly interested in the insights that this session promised. The alumni spoke about building focus at an early stage and how students can be successful by concentrating on skills and knowledge.

Specifically, the alumni covered aptitude tests, skill requirement, interview preparation and emphasized extensive participation in events. They also stated the paramount importance of LSRW and being able to talk through the SIP experience for placement interviews.

Pragnesh Mehrunkar, Client Success Manager (Media Planning) Kenscio Digital Marketing Pvt. Ltd.

PragneshThe popularity of Digital Marketing made this particular session particularly interesting for the students. Pragnesh spoke about his responsibilities in this exciting field and walked students through aspects of client pitching, proposal preparation, negotiation tactics, and client service. He spoke about how undergraduate specializations do not matter in this field and how important it is to build domain expertise in Digital Marketing for success. He also discussed the current trends such as banner ads, jacket ads, video ads, email marketing, and dynamic emails.

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