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Interning with the Media industry- "not a child's play" and here's what Nimisha Dua of Jaipuria Institute of Management, Lucknow has to say about her summer

It’s not just glam and glitz in the world of Media. In fact, behind-the-curtains, the world is full of challenges, ethical ambiguities, pressing deadlines, last minute emergencies and intense test of intelligence. For Nimisha Dua of Jaipuria Institute of Management, Lucknow, her summer could not be better spent. “I interned with Discovery Communications India and have an insight into the dynamic and fascinating media industry. It gave me the opportunity to analyze my interests, strengths and capabilities,” she says as she recounts her experience.

On the road to self-‘Discovery’ with Discovery Communications India! Just how successful was Nimisha?

nimish1‘A detailed study on the availability and reach of the channels of Discovery Communications India in South and West India’ was the theme of Nimisha’s project. Nimisha had to track the non-availability of the channels in designated weeks and get them functional by talking to the FPRs. “I would start the day by reading news from media industry and carry out data analysis, interpretations, and connect with FPRs to trace any discrepancies. I also did an analysis on chrome data of non-availability of channels and competitor comparison,” she talks about the tasks that brought valuable experience.

Coping with the challenges- you need to walk that extra mile. Did Nimisha do it?

nimish2Nimisha is a Jaipurian after all! Given that it was her first close brush with the corporate world, especially in the media industry, there were bound to be challenges. Getting feedback from the FPRs was one of the biggest challenges, and required perseverance from her in the form of regular emails, calls and text messages. “But throughout my internship I was there with the belief that I was learning something new through these challenges. I was prepared to work for long hours, do more than what was required and go that extra mile to deliver on my responsibilities,” she adds.

Was Nimisha prepared to beat the blues of the Media industry?

Nimisha talks glowingly about her industry and institute mentors, who were always available to clear her doubts and monitor her progress. In fact, before her internship started, her industry mentor offered her special advice to be ready for the challenges. And that has been the case with all the learning experiences at the institute for her. “My biggest learning experience at Jaipuria Institute of Management, Lucknow has been being a part of the Media Relations Committee. It taught me to multitask, work in a team and build corporate relationships. I have done that during my internship as well and believe it will be an asset for my future career,” she states strongly.

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FACULTY Speaks Jaipuria Jaipur

A narrative on how a Jaipurian is forged from Day 1 at the institute – Prof. Anvay Bhargava reveals the methodology

When management aspirants enroll for a PGDM program at a B School they rarely have corporate experience. It’s the responsibility of the B-school to ensure that their students get an insider’s view of how the business world functions. Only then can they be industry ready professionals, who are appealing prospects to recruiters. That’s something corporates often say about students of Jaipuria Institute of Management.

What’s the secret?

Prof. Anvay Bhargava, Assistant Professor, Jaipuria Institute of Management, Jaipur reveals the story behind the transformation of a Jaipurian.

According to Prof. Bhargava the development of students into professionals begins from Day 1. Jaipuria Institute of Management employs a carefully chalked out two pronged process that leads the new management recruits in the right direction. “The first instrument is Individual Development Program (IDP) where students are made to do their SWOT analysis. They assess their strengths, weaknesses, opportunities and risks. They then figure out their aspirations and we try to locate the visible gaps in the chart,” he says rationally.

The exercise helps the institute have a basic format to work with. It then leverages its corporate network to have inputs from renowned industry professionals. They enlighten the students about the skill sets that are required in the corporate world, which can then be compared to their present set of skills. Jaipuria Institute of Management also focuses on personalized planning for each of its students. Says Prof. Bhargava, “If a student is interested in Income Tax profile at Deloitte, we take the effort to understand what it takes to prepare him or her for that particular role.”

Students’ aspirations and interests are also considered before the all important internships. Prof. Bhargava reveals that students are put through the paces before the internship so that they can give it their best shot. The efforts continue after students are back from their SIPs. “We again start the process with industry experts and connect the students with their industry mentor. Students have to make SIP pitch, which describes their two months’ learning in 3 minutes. It’s recorded and evaluated by industry experts, who offer valuable feedback,” he says.

Another crucial component in the development of students at Jaipuria Institute of Management is the mentorship program. Each faculty member of the institute works with 8 to 10 students to guide them through their academic learning and industry experiences as well. Prof. Bhargava believes it’s an integral part of the Individual Development Program and makes a huge difference to students. “Faculty mentors conduct formal and informal sessions with students every week. It builds their confidence and helps them keep pace with the learning,” he adds.

The industry exposure students of Jaipuria Institute of Management get is not restricted to the summer internships. They can make the most out of several short term and live projects that offer them valuable insights into the functions of the corporate world. “There are various live projects with Big Bazaar, Samsung, IMRB, lifestyle brands etc. We encourage students to go out in the field and gain firsthand experience. We stay in touch with their industry mentors to ensure that they build solid projects,” he concludes. You know that those form the building blocks of future managers.

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