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Convocation days stay forever in the heart of graduates and April 22, 2018 was one such for Jaipuria Institute of Management, Indore students. It was an affair of elegance, poise and absolute motivation- one that saw 111 PGDM graduates taking their diplomas and walking down the aisle- proud and beaming with joy. 2 years passed within the wink of an eye and there was a sense of absolute mirth everywhere. After all, the big day had arrived!
Soft music filled the air. As the clock stroke 1pm, friends and families of the graduates started arriving in the auditorium. The stage looked grander than ever. The hall glimmered with an overwhelming spirit of celebration. The red carpet was spread. There was magnolia and orchids everywhere. Shri Deepak Joshi, Hon’ble Minister of State (Independent Charge), Technical Education and Skill Development, Government of Madhya Pradesh was the Chief Guest for the 6th Convocation ceremony.
The clock stroke 1.30pm and the convocation procession entered the auditorium. Shri. Sharad Jaipuria, Chairman, Board of Governors, Jaipuria Group lead the gathering with Chief Guest Shri Deepak Joshi and Guest of Honour- Shri. Satish Borwankar, Chief Operating Officer & Executive Director, Tata Motors Ltd walking beside him. Following the dignitaries were proudly robed faculty and the graduates.
Shri Sharad Jaipuria declared open the Convocation ceremony. Chief Guest, Shri. Deepak Joshi along with the Guest of Honour- Shri. Satish Borwankar unveiled the annual magazine of Jaipuria, Indore- Srijan. The ceremony proceeded with Dr. Harshavardhan Halve, Director, Jaipuria, Indore reading the report for the academic sessions 2017 – 2018.
The report gave an account of all the milestones achieved during the last academic year. The report highlighted the initiatives taken in the area of academic excellence, research projects, management development, faculty development and consultancy projects. “More than 60% students achieved paid internships, a big leap from the figure of 30% last year,” elaborated Dr. Halve. Among top companies which have been repeatedly recruiting from Jaipuria Indore such as Deloitte, ITC, Euromoniter International, Pepsico, Various Banks and Microfinance companies for final placements, 27 new recruiters have been added to the list.
The ceremony progressed by conferring Post Graduation Diplomas in Management to 111 students of PGDM batch 2016-18. Ms. Divya Sethia was awarded the Chairman’s Gold, Solanki Khushal Chaturbhai with the Vice-Chairperson’s Silver and Insiya Ali with Director’s Bronze Medals.
Shri. Deepak Joshi was invited on the podium to deliver the Convocation address. “I congratulate each one of you for being where you are today,” remarked the Chief Guest. He shared his views on leadership and enlightened students about the various skills one must acquire in their journey called Life. He talked of the importance of professional knowledge and competence, vision, courage, integrity, humility and strategic planning which a person should develop in order to become a successful leader. He ended on a note that, “A good leader is the one who takes a little more of blame and a little less of credit.”
The event came to an end with the vote of thanks delivered by Shri. Shreevats Jaipuria, Vice Chairman, Jaipuria Institute of Management, to the dignitaries. He also thanked Dr. Harshavardhan Halve, Director, Jaipuria Indore, for being a constant motivation to the students and wished the graduating class- “a glorious future ahead!”
2018 will see a growth in AI being leveraged to offer consumers a more personal experience. Dynamic landing pages, programmatic advertising will become a norm. But an even greater influence will be seen in the world of social media marketing. AI is already being used to understand consumer patterns. This year you will see posts that are targeted at a certain time with a specific message to hit the spot with the consumer; all thanks to AI.
If you have recently browsed for a pair of jeans on an eCommerce platform, you might have noticed your social media page is filled with ads for similar products. Your online behavior and purchase history are being analyzed, and the strategy will be more pronounced from this year. AI will analyze the times when you are most likely to be online, the posts you are likely to click on, and offer you an experience that you practically cannot resist.
Chatbots are gaining in prominence because they offer 24×7 customer support, faster resolution, and also keep track of consumer history. They are your virtual assistants, who are impeccable at analyzing consumer data to offer you a personal experience. Business gurus around the world have put their money on chatbots getting smarter. Businesses, big and small, will be seen leveraging the tool to their advantage.
While many processes in organizations have already been automated, the scale will grow further and across different functions. AI-led automation will be seen in Accounting, operations, HR through cutting-edge software. Visitor Management systems in offices will not only be used to make guests feel welcome but for brand advertising as well. Managers will have to come up with smart ways to make the most of these innovations.
There is a growing awareness amongst the consumers about their well-being. People are increasingly taking their health seriously but fast-paced lives make their tasks difficult. For brands to make an impact, they will have to offer health benefits on a platter and suited to consumers’ convenience. With the launch of wellness brands and products catered to users’ lifestyles, the focus will be on their usability and convenience.
Consumers are already asking, ‘what’s in it for ME?’, and the emphasis on the “Me” is only growing further each passing day. Personalization is the way forward for 
Millennials and Gen Z consumers are growing in numbers, and with them, they bring their unique demands out of FMCG products. A recent study showed that they are keener on experiences rather than the product so that they can be shared on various social media platforms. Online marketing is definitely the way to tap into this audience, but in 2018 brands will have to emphasize experience sharing to attract consumer attention.
Today’s consumer is getting more discerning than ever and is looking at the bigger picture. Socially conscious products and sustainability are going to be the buzzwords in the FMCG market in 2018. The impact is being seen in India as well and brands will have to make a point of reminding audiences of the exotic elements in their products, craftsmanship, planet-friendly manufacturing, etc. Marketing moves will have to be directed to appeal to the conscience as well.
The suave design master is yet to hit 30 but has made a big impact with his cutting edge ventures. First with MIT Media Lab India Initiative and then Tesseract Inc, he made waves in the industry. The latter saw him get on the fast moving Make In India wagon and has led to innovative products that have become the talk of the town. Voxel, first holographic headset for Smartphones and Quark 360, the smallest 360 degree virtual reality camera have brought him and his company much acclaim. The world waits with bated breath for his next success.
Rohan and Yashas, still in their early twenties give the adage “sky is the limit if you are driven my ideas” a whole new meaning. Bellatrix Aerospace was incubated in the legendary Indian Institute of Science, Bangalore and received its first high profile order from ISRO couple of years ago. It was for a satellite propulsion system, no less. The company is now working on ambitious Chetak, a two stage launch vehicle, which should be aired by 2023. It will use clean fuel, which makes the project a hit with environmentalists too.
Another inspiring duo committed to the future of the planet along with profits. Tarun and Swapnil are founders of Ather Energy and the brains behind S340, which is expected to go on the market this year. The almost commercial electric scooter is a design dream that is packed with power too. We won’t harp on the specs of the model, but let’s just say it is up to speed with other traditional two wheelers, competitively priced and is of course energy efficient. That’s what they call an absolutely electric idea.
