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Are you out of work? You have to hunt out for job now/ Have to change your job. The first thing that comes to mind when you are looking for a new job is putting together a good CV. Yes, you are thinking absolutely right. But this has today become little old-fashioned. Today internet is quite popular with job seekers. In the earlier days, an only way to know about the candidate for interviewer was to read the piece of paper written by the candidate himself called CV aka Resume aka Curriculum Vitae.
A CV used to be a piece of paper- essentially but played a very vital role in deciding a candidate’s destiny. This paper acted as a guessing piece for prospective employers to know your past, present and identify how as an employee you would turn out in future.
It has been quite some time that the new CV is in the town called – Google. All one needs to do is type your name into search engine of Google, and alas what you see if you are anywhere closer to internet which is likely to be… be it FB, Twitter, LinkedIn, your past and present employers sites or any other world of online media much about this can be visible (based on your privacy controls) and they know about your virtual life in and out. Ironically statistics proves that across the globe 35 % to 66 % people are rejected by employers based on findings through Google about them. The causes of rejection can be anything from bad grammar to spell errors, obscene language to bad words for previous employer, or it can be any incongruous content. At the same time your Google presence creatively; impressive network and demonstrated professionalism ay help you to fetch the job very easily.
Are you zapped? So was I. when I thought about it. Today we just cannot imagine our life without Google. Here’s a small piece of advice for all young aspirants to manage their Google CV well. You can oversee your Google search, Fill in your details completely wherever possible, and magnify your online presence.
1. Oversee
Sketch your own personality. The one you would like to be drawn to your prospective employer. The list of adjectives that add acclaim to yourself needs to be identified. It can vary from being professional to disciplined and hardworking; confident to well connected; trustworthy to cheerful disposition just to name a few. Once you have made up your mind, Go and Google yourself. Go to all the possible pages that are visible on first 50 or 100 searches and edit / delete anything that you may feel contradicts the image you wish to carry out. If you find something contradictory, and you don’t know how to remove the same, use again Google for it. Google definitely had answers for your complicated queries and step by step instructions to follow. Be 100 percent assured that you are the only one who needed this, there are many more earlier than you have already had similar doubts. Pick the latest ones from the search options and follow the same.
2. Fill In
For this piece of portion I advise fill the fill in the blanks wherever possible, even the bullet points, sub points. I mean to say, fill in every minute details possible, until and unless you got solid reason to leave them blank. On sites like LinkedIn, Twitter definitely ensure that you fill it completely and keep it updated, since an outdated profile will only make you unprofessional.
3. Magnify it
How one can increase his virtual aura is important to note. There are several ways to do it.
Blogs: Today people right about themselves, their own thoughts, comments about the world’s latest happenings. If you don’t have one, its ok, start one today based on the expertise you carry and keep updating it on regular basis. Still don’t know how to go about it – again guru mantra is go Google it. There are over 200 million blogs in the world; all one needs to do is to find out how to avoid the identity crisis. Employers generally prefer to see concrete and expert opinions on your blogs rather than philosophical writings.
Twitter: for some writing in 25 words is in thing. Blogs have become outdated for them. Texting and tweeting have become so popular that if you go for it, brevity becomes your identified skill.
YouTube Videos: Many prospective employers wish to see your presentation videos. Use your smartphone to get some videos clicked for you and create your repository on YouTube. You may use various other options available on the internet, but YouTube is the best one that can be utilized.
Forums: the organized groups on the subject matter are formed on the internet and are available on various social networks are the right places to be in. Join the one that fits you apply and where you can speak up on regular basis and demonstrate that you are an expert in the subject/ area.it is a wise decision to get noticed as a specialist through these forums.
After this one can really feel that he/she already had a resume which is just a click away and Googling really going to be an important decision-making attribute.
Dr. Sheenu Jain – She is Assistant Professor, Marketing & Entrepreneurship at Jaipuria Institute of Management, Jaipur. She can be reached at sheenu.jain@jaipuria.ac.in
2018 will see a growth in AI being leveraged to offer consumers a more personal experience. Dynamic landing pages, programmatic advertising will become a norm. But an even greater influence will be seen in the world of social media marketing. AI is already being used to understand consumer patterns. This year you will see posts that are targeted at a certain time with a specific message to hit the spot with the consumer; all thanks to AI.
If you have recently browsed for a pair of jeans on an eCommerce platform, you might have noticed your social media page is filled with ads for similar products. Your online behavior and purchase history are being analyzed, and the strategy will be more pronounced from this year. AI will analyze the times when you are most likely to be online, the posts you are likely to click on, and offer you an experience that you practically cannot resist.
Chatbots are gaining in prominence because they offer 24×7 customer support, faster resolution, and also keep track of consumer history. They are your virtual assistants, who are impeccable at analyzing consumer data to offer you a personal experience. Business gurus around the world have put their money on chatbots getting smarter. Businesses, big and small, will be seen leveraging the tool to their advantage.
While many processes in organizations have already been automated, the scale will grow further and across different functions. AI-led automation will be seen in Accounting, operations, HR through cutting-edge software. Visitor Management systems in offices will not only be used to make guests feel welcome but for brand advertising as well. Managers will have to come up with smart ways to make the most of these innovations.
There is a growing awareness amongst the consumers about their well-being. People are increasingly taking their health seriously but fast-paced lives make their tasks difficult. For brands to make an impact, they will have to offer health benefits on a platter and suited to consumers’ convenience. With the launch of wellness brands and products catered to users’ lifestyles, the focus will be on their usability and convenience.
Consumers are already asking, ‘what’s in it for ME?’, and the emphasis on the “Me” is only growing further each passing day. Personalization is the way forward for 
Millennials and Gen Z consumers are growing in numbers, and with them, they bring their unique demands out of FMCG products. A recent study showed that they are keener on experiences rather than the product so that they can be shared on various social media platforms. Online marketing is definitely the way to tap into this audience, but in 2018 brands will have to emphasize experience sharing to attract consumer attention.
Today’s consumer is getting more discerning than ever and is looking at the bigger picture. Socially conscious products and sustainability are going to be the buzzwords in the FMCG market in 2018. The impact is being seen in India as well and brands will have to make a point of reminding audiences of the exotic elements in their products, craftsmanship, planet-friendly manufacturing, etc. Marketing moves will have to be directed to appeal to the conscience as well.
