How Jaipuria Institute of Management, Indore students make the best of their Summer internships?
A good internship experience has no alternative. They are almost imperative, providing a student the glimpse of the maddening corporate world right at the out start. However, just how Jaipurians are taking their 45 days of internships to the next-level? Do SIPs result in enriching the classroom experience for everyone?
PGDM Class of 2016-2018 witnessed some of the leading corporates across sectors, recruiting interns from the school in some really pivotal projects. Students had their SIPs with top brands like Coca Cola, Pepsi, SBI Life Insurance, Bajaj Finserv, Pantaloons, Key Elements, Birla Sun Life Insurance, Kotak Mahindra Bank and more.
“A Brief Study of Consumer Durable Loan procedure” was Ayush Vadenere’s project at Capital First LTD. The objective behind his project was to primarily focus on process of Capital First Ltd. for finance of consumer durable products. He returned back to the classroom with thorough understanding of the Loan department in a reputed finance company.
Similarly, Namita Gopinathan interned with UltraTech (Aditya Birla Group) around “Talent acquisition and New Employee Orientation of Aditya Birla Group”- a core HR experience. Students had their SIPs with top brands like Coca Cola, Pepsi, SBI Life Insurance, Bajaj Finserv, Pantaloons, Key Elements, Birla Sun Life Insurance, Kotak Mahindra Bank and more.
Things don’t end in just internships at Jaipuria Institute of Management. The b-school has the culture of helping students go through relevant internships and then assimilate and analyze the experiences to optimize learning. They sit through elaborate SIP presentations in the presence of academicians and industry professionals, who offer valuable feedback. Jaipuria Institute of Management, Indore recently organized the activity for its PGDM 2016 – 18 students and it had important takeaways for them. The Placement & Corporate Relations Team invited experienced industry names like Mr. Sanjay Yadav (Hotwax System), Mr. Girish Vasmatkar (CSC Indore), Mr. Prakalp Matta (Kalani Group), Ms. Pallavi Soni (Impetus), Ms. Sushobhita Hirve (Exide Life Insurance), Ms. Jahanabi Goswami (Impetus), Mr. Vibhraant Yadav (Eicher), Mr. P. Chandrashekhar (Agility), Mr. Sunny Gupta (Anylinux Work), Mr. Prafful (Equitas), Mr. Kushal Gayakwad (HFFC) and Mr. Ratnadeep Sharma (Wittyfeed) for the big day.
Two professionals along with academicians from the institute judged the presentations across six venues on the Jaipuria Institute of Management, Indore campus. Students’ thorough summer reports complemented by enthusiasm and enhanced confidence post the internship made for engaging presentations.
The SIP exercise had students learn about different aspects of management including developing business model, competency framework, studying consumer durable loan, horizontal expansion, brand promotions via social media, deep customer understanding, and study of talent acquisition & new employee orientation. They also revealed their insights on identifying latest marketing trends, implementation of theoretical learnings into practical environment, pitching customers, resolving retailer’s issues etc, which are integral elements of the corporate culture.
The judges not only offered critical feedback but also asked students relevant questions. It showed their involvement with the projects and the organizations they worked with. Besides SWOT Analysis they also gave their suggestions on how the companies could do better with training, product availability on time, proper supply in rural areas, increase in number of executives etc. It was a highly productive session for the students, who further consolidated their steps on their way to becoming professionals.

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Akshat and Aarushi specialized in Finance and Marketing respectively and were first among students who got placed in Deloitte, besides receiving the highest package of their batch.
The popularity of Digital Marketing made this particular session particularly interesting for the students. Pragnesh spoke about his responsibilities in this exciting field and walked students through aspects of client pitching, proposal preparation, negotiation tactics, and client service. He spoke about how undergraduate specializations do not matter in this field and how important it is to build domain expertise in Digital Marketing for success. He also discussed the current trends such as banner ads, jacket ads, video ads, email marketing, and dynamic emails.
‘A detailed study on the availability and reach of the channels of Discovery Communications India in South and West India’ was the theme of Nimisha’s project. Nimisha had to track the non-availability of the channels in designated weeks and get them functional by talking to the FPRs. “I would start the day by reading news from media industry and carry out data analysis, interpretations, and connect with FPRs to trace any discrepancies. I also did an analysis on chrome data of non-availability of channels and competitor comparison,” she talks about the tasks that brought valuable experience.
Nimisha is a Jaipurian after all! Given that it was her first close brush with the corporate world, especially in the media industry, there were bound to be challenges. Getting feedback from the FPRs was one of the biggest challenges, and required perseverance from her in the form of regular emails, calls and text messages. “But throughout my internship I was there with the belief that I was learning something new through these challenges. I was prepared to work for long hours, do more than what was required and go that extra mile to deliver on my responsibilities,” she adds.