Download Brochure
Apply
Online
Placement Statistics
Enquiry
Orientation and Induction Program (Batch 2021 – 23) at Jaipuria Institute of Management, Lucknow
Starting out life as a management student is a ginormous decision in itself! which we recently found in the new batch of 2021-23 of Jaipuria Institute of Management, Lucknow. Their dreams of being an aspiring manager got a kickstart with their Orientation and Induction Program held between 26th July to 29th July 2021. To get familiar with the taste of the corporate world and the new beginnings of their career, the students were welcomed with one-to-one sessions with the faculty, alumni, and the senior batch.
When it comes to management institute, professionalism, opportunities, learning, and practical exposure are the most considered words. Also, not to forget about the mission and vision of the institute which influences students the most in the building blocks of their managerial journey! The faculty, mentors, and the seniors play the role of a wingman in these two-year journeys of the students, and with their insightful teachings, they try to create a positive impact on the students. The same was done by Dr, Kavita Pathak (Director, Jaipuria Lucknow) and other faculty members who shared enlightening words of wisdom emphasizing various managerial and academic aspects and prompting legion participation and opportunities for the new batch to explore their hidden talents.
College campus ushers manifold memories, some good some bad! but this covid situation has brought a temporary full stop to them. Thus, what’s better than displaying a campus tour video for the new batch to acquaint them with the institute!
MBA as a career brings various emotional ups and downs in one’s life but in the end, what actually matters is how you deal with the situation. For the same, Dr. V.P Singh (Distinguished Adjunct Professor) was invited to conduct an active discussion about personal effectiveness, self-disclosure, and perceptiveness. When you enter the corporate world, you realize that proper grooming and professional appearance are important to gain a positive impression and respect in the workplace. Mr. Sahil Nayar (Senior Associate Director, KPMG), Mr. Sharad Verma (Head HR, IRIS Software), and Mr. Avadesh Dixit (Chief Human Resources Officer, GPHR) elevated the session on professional grooming and talked about 5 L’s Looks, Language, Likeability, Location and LinkedIn.
Considering the importance of the placement management cell, Ms. Shivangi Agnihotri (Executive Supply Chain Non-Make at HUL) focused on maintaining a balance between extra-curricular activities and academics. Mr. Md Ashab Hussain Rizvi (Subject matter expert, Deloitte) focused upon business communication skills and being in touch with the technology, Mr. Nitesh Kumar Singh (Catalogue Manager, Amazon) emphasized building soft and managerial skills.
A mentor is a person who supports, advises, and guides. With that note in mind, Mentor-Mentee session was taken up wherein the senior batch of 2020-2022 got a chance to interact with their junior batchmates under the guidance of a faculty mentor. Further, a session on “Learning about CSR” took place emphasizing upon the desirable attributes for a successful corporate career wherein traits such as sustainable leaders, empathy, mindful decisions, and social and environmental responsibility were discussed with the students.
Evaluating the participants’ creative mindset and broadening the horizons of their soft skills, a thought-provoking activity named BOP Presentations was conducted in various panels with the faculties igniting an entrepreneurial spirit amongst the batch of 2021-2023.
Providing insight into the rich culture and the heritage of Lucknow, Nawab Jafar Mir Abdullah (Member, Royal family of Lucknow) was invited to talk about the city of ‘adobe, ‘nawabs’ and ‘kebabs’. Talking about the rich heritage that the city holds, he talked about the Mughal emperors ruling the city and walked through the prominent historical artifacts present in Lucknow.
Familiarizing the students about Business and its evaluation since past thousand years from a handicraft stage to automation and rapid technological innovation, the session named the “What” of business was conducted.
Lastly a session on “Corporate Career” took place. The esteemed guests for the session were Mr. Pushpesh Singh (VP- Sales Zee5), Mr. Sudesh Kumar (DGM, Head of Fraud Risk Management, Indian bank) and (Mr. Ajay Dhyani, Head Marketing and E-commerce, Timex Group). The guest talked about the current market scenario and laid emphasis on corporate expectations from freshers.
2018 will see a growth in AI being leveraged to offer consumers a more personal experience. Dynamic landing pages, programmatic advertising will become a norm. But an even greater influence will be seen in the world of social media marketing. AI is already being used to understand consumer patterns. This year you will see posts that are targeted at a certain time with a specific message to hit the spot with the consumer; all thanks to AI.
If you have recently browsed for a pair of jeans on an eCommerce platform, you might have noticed your social media page is filled with ads for similar products. Your online behavior and purchase history are being analyzed, and the strategy will be more pronounced from this year. AI will analyze the times when you are most likely to be online, the posts you are likely to click on, and offer you an experience that you practically cannot resist.
Chatbots are gaining in prominence because they offer 24×7 customer support, faster resolution, and also keep track of consumer history. They are your virtual assistants, who are impeccable at analyzing consumer data to offer you a personal experience. Business gurus around the world have put their money on chatbots getting smarter. Businesses, big and small, will be seen leveraging the tool to their advantage.
While many processes in organizations have already been automated, the scale will grow further and across different functions. AI-led automation will be seen in Accounting, operations, HR through cutting-edge software. Visitor Management systems in offices will not only be used to make guests feel welcome but for brand advertising as well. Managers will have to come up with smart ways to make the most of these innovations.
There is a growing awareness amongst the consumers about their well-being. People are increasingly taking their health seriously but fast-paced lives make their tasks difficult. For brands to make an impact, they will have to offer health benefits on a platter and suited to consumers’ convenience. With the launch of wellness brands and products catered to users’ lifestyles, the focus will be on their usability and convenience.
Consumers are already asking, ‘what’s in it for ME?’, and the emphasis on the “Me” is only growing further each passing day. Personalization is the way forward for 
Millennials and Gen Z consumers are growing in numbers, and with them, they bring their unique demands out of FMCG products. A recent study showed that they are keener on experiences rather than the product so that they can be shared on various social media platforms. Online marketing is definitely the way to tap into this audience, but in 2018 brands will have to emphasize experience sharing to attract consumer attention.
Today’s consumer is getting more discerning than ever and is looking at the bigger picture. Socially conscious products and sustainability are going to be the buzzwords in the FMCG market in 2018. The impact is being seen in India as well and brands will have to make a point of reminding audiences of the exotic elements in their products, craftsmanship, planet-friendly manufacturing, etc. Marketing moves will have to be directed to appeal to the conscience as well.
