Banmeet Kaur of Jaipuria Institute of Management, Noida couldn’t believe herself when she got the news from the Amazon HR team! For few seconds, the world had silenced around her and all she could feel was a rush of maddening joy within. Her first instinct was to call her grandfather for all the faith he had placed on her, throughout. Banmeet reached out to her phone to make a call at home. After all, she has been chosen for her final placements by none other than Amazon- a #12 company on the 2017 Fortune500 list.
Leaving Agra, Banmeet arrived at the capital city in the year 2016. She wanted to pursue her Post Graduate Diploma in Management (PGDM) from Jaipuria Institute of Management, Noida. She recalls spending sleepless nights researching on the kind of B-school she aspired to be in. The faculty pool and the corporate culture of Jaipuria Institute of Management, Noida were instant heart-winners for the girl with big, dreamy eyes. After all, a lot was on stake for Banmeet- her precious years, her quest for knowledge, her endless passion to succeed and of course, the dreams that wouldn’t let her sleep. Finally, after rigorous selection rounds- Jaipuria Institute of Management, Noida had happened in the year 2016!
Almost Two years of PGDM went flying by and with four months still left before she graduates as a PG student- Banmeet Kaur of Class 2018 already has a job that any Management fresher would envy- Team Manager- Customer Service, Amazon. Ask Banmeet the pay package and she grins ear to ear, happy and feeling mega accomplished!
I believe Amazon would expect me to understand “People Management and draw heavily from my lessons in business/operations side of management and I must say- I feel ready!” How and why? “Jaipuria Institute of Management, Noida made each one of us industry ready in ways. From putting us through group assignments to making us work in various clubs and committees, exposing us to numerous corporate sessions, enabling us to solve complex problems through international case-studies and tight course curriculum, the school left no stone unturned to help us reach our potential.”
However, of course, cracking a placement offer from Amazon could not just be all curriculum and academics. How did Amazon test Banmeet before rolling out the offer to her? “Oh the selection process was serious, rigorous and intense! I went through 4 rounds in total. While 1st round tested communication, customer obsession and bias for action, 2nd round was all about deep dive, ownership and data analysis. Things didn’t end there. 3rd round was about testing People Management skills, vetting how result oriented you are and bring problem solving abilities to the table…” and how about the final round? What did that test?
Banmeet took a pause, reflected and replied with a smile, “well, you need to make it through the first three rounds to know what the final round has in store!”

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Knowledge of management concepts builds a strong foundation for future managers. With practical training they get insights into the corporate world. But if they struggle with Business Communications, they cannot express their ideas and impress. To focus on this key aspect of overall grooming of managers, Jaipuria Institute of Management, Indore organized a session on Business Communication on 23rd September. Facilitated by Dr. Charu Dubey, Faculty of Business Communication, the session brought together renowned names from Piramal Enterprises Limited and led to an interesting discussion.
Things don’t end in just internships at Jaipuria Institute of Management. The b-school has the culture of helping students go through relevant internships and then assimilate and analyze the experiences to optimize learning. They sit through elaborate SIP presentations in the presence of academicians and industry professionals, who offer valuable feedback. Jaipuria Institute of Management, Indore recently organized the activity for its PGDM 2016 – 18 students and it had important takeaways for them. The Placement & Corporate Relations Team invited experienced industry names like Mr. Sanjay Yadav (Hotwax System), Mr. Girish Vasmatkar (CSC Indore), Mr. Prakalp Matta (Kalani Group), Ms. Pallavi Soni (Impetus), Ms. Sushobhita Hirve (Exide Life Insurance), Ms. Jahanabi Goswami (Impetus), Mr. Vibhraant Yadav (Eicher), Mr. P. Chandrashekhar (Agility), Mr. Sunny Gupta (Anylinux Work), Mr. Prafful (Equitas), Mr. Kushal Gayakwad (HFFC) and Mr. Ratnadeep Sharma (Wittyfeed) for the big day.
Akshat and Aarushi specialized in Finance and Marketing respectively and were first among students who got placed in Deloitte, besides receiving the highest package of their batch.
The popularity of Digital Marketing made this particular session particularly interesting for the students. Pragnesh spoke about his responsibilities in this exciting field and walked students through aspects of client pitching, proposal preparation, negotiation tactics, and client service. He spoke about how undergraduate specializations do not matter in this field and how important it is to build domain expertise in Digital Marketing for success. He also discussed the current trends such as banner ads, jacket ads, video ads, email marketing, and dynamic emails.
‘A detailed study on the availability and reach of the channels of Discovery Communications India in South and West India’ was the theme of Nimisha’s project. Nimisha had to track the non-availability of the channels in designated weeks and get them functional by talking to the FPRs. “I would start the day by reading news from media industry and carry out data analysis, interpretations, and connect with FPRs to trace any discrepancies. I also did an analysis on chrome data of non-availability of channels and competitor comparison,” she talks about the tasks that brought valuable experience.
Nimisha is a Jaipurian after all! Given that it was her first close brush with the corporate world, especially in the media industry, there were bound to be challenges. Getting feedback from the FPRs was one of the biggest challenges, and required perseverance from her in the form of regular emails, calls and text messages. “But throughout my internship I was there with the belief that I was learning something new through these challenges. I was prepared to work for long hours, do more than what was required and go that extra mile to deliver on my responsibilities,” she adds.