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Jaipuria Lucknow STUDENT Speaks

Akshay is getting placed with Byju’s from Jaipuria Institute of Management, Lucknow

Getting placed with Byju’s at a significant pay package A conversation with Akshay of Jaipuria Institute of Management, Lucknow

Gunning for one of the highest-paid profiles for final placements, Akshay Kumar Singh of Jaipuria Institute of Management, Lucknow was crystal clear about his agenda at the B-school right from the outset. “I was eyeing on few highest package offering companies since 1st year and Byju’s was on the top of my list as I am very inclined towards the education sector,” says the Varanasi boy as he started his career with Byju’s from Jan 14, 2019. However, how did Akshay make it to the organization, which had 300+ applicants applying for a single vacancy in the office of the Business Development Associate? Read on:

Interviewer: What was one of the trickiest questions you were asked in your final placement interview?
Akshay: I was given a case-based question, where I was asked to sell Byju’s product to a customer who has refused to purchase the product straight away. That was tricky indeed!

Interviewer: What was the final selection process like?

Akshay: The final selection process was too tedious. There were 300+ applicants for the job role. Around 13 students sat for the process from Lucknow Campus itself and the vetting process was rigorous in every sense of the word.

Interviewer: Now that you think of the selection process- what do you think you said or did differently which had Byju’s choose you?

Akshay: I feel that my maturity and my confidence saw me through. I kept my calm and honesty while answering the case-based questions that were coming to me one after the other from across the table. The questions did not only test my domain expertise but also my patience, grit, and determination.

Interviewer: Do you think your summer internship project came to use during Byju’s interview process?

Akshay: I did my SIP with Medicus. It was related to getting more and more downloads for their mobile app. The experiences of analyzing app performance, getting downloads, getting app feedback through rigorous models of digital marketing served as key conversation topics during my interview with Byju’s.

Interviewer: What do you think will be your key responsibilities in your new job? Your specialization and your new job responsibilities- they are in sync with each other and how?

Akshay: My key responsibilities will be to generate sales in the given territory and to generate new leads for other products. Oh yes, my specialization is in Marketing and IT & Operations. They are highly in sync with the skills required to perform the offered role in Byju’s.

Interviewer: Of all the professionals you met in the last 2 years during industry interactions, networking, conclaves, etc. at Jaipuria Institute of Management, Lucknow, who is that one person who touched your life deeply and you want to emulate his/her professionalism throughout? Why?

Akshay: This is definitely Mr. Amit Singh. He is the Founder of ETL Labs and is an IIM-A Alumni. He was judging one of the business plan competitions in Jaipuria, Lucknow, and invited me to meet him at his office. The man is a charmer! His philosophies about life and career had me amazed. His jovial attitude alongside his knowledge about the industry, in general, is absolutely noteworthy. It is always inspiring to hear him talk. I have reached out to him on various occasions for his mentorship and guidance ever since I met him and he has been there, steadily!

Interviewer: One PGDM concept or lesson that you picked from these last 2 years that you think you could not have learned otherwise?

Akshay: The course Private Equity & Joint Venture made me understand various aspects of finances involved while laying the foundation of any business.

Interviewer: How do you think your teachers at Jaipuria might remember or describe you?

Akshay: A very mature, sincere, focused, and determined person.

Interviewer: How do you think you made the most of the 2 years you spent at the B-school pursuing your PGDM course?

Akshay: I ensured I do not waste my time at school. I consciously made decisions to stay busy and work hard to maximize the potential of my PGDM. I was actively associated with the Centre for Entrepreneurship and took part in various B-plan competitions. Some of my achievements in the last 2 years would include:

  • Winner of Midcom Business Challenge (Rs 5 Lacs) held at Jaipuria, Lucknow.
  • Winner of Pitching Business Competition held at IIM, Lucknow.
  • Winner of Roll Camera Pitchin held at IIM, Lucknow.
  • Winner of Business Orientation Plan held at Jaipuria, Lucknow.
  • Winner of Campus Ambassador Program at IIM, Lucknow.
  • Winner of Business Simulation Game organized by AIMA.
  • Winner of Business Plan Competition by Startup Accelerator India, at AKTU.
  • Participated and stood 5th in a Business Plan Competition at SIBM, Bengaluru
  • Participated and stood among Top 9 in a Business Plan Competition by EOGSEA
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Jaipuria Jaipur Whats New

ABHUDAYA 2018

The word “Abhyudaya” signifies rising and when one rises, one outshines others. Our Inter-college Annual Fest, Abhyudaya ’18 is the kaleidoscope of creative and managerial skills of the young and enthusiastic managers of tomorrow, out to demonstrate their professional competence as budding managers. It has been planned as a two days mega event full of fun and frolic and a showcase of the very best in the world of Schools & Colleges.

ABHYUDAYA team promises you two challenging days, testing your business acumen, creativity, drama, dancing tunes & gala time on both the days with loads of Bang-Wang, music, and unimaginable fun. We assure of the best of the experiences and hospitality.

Visit Website Download Brochure

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Jaipuria Lucknow Whats New

Eduroomz – A Story of Startup by 5 Jaipurians

Among the myriad tales of start-ups in India is a tale worth telling. This is a story of innovation, dream, tenacity and above all, of relentless motivation. This is the tale of Eduroomz.

“The greatest achievement was, at first, and for a time, but a dream.”
Napoleon Hill (from Think and grow rich)

Eduroomz was the dreamchild of Akshay, one of the 5 Jaipurians from the Lucknow campus who introduced the novel concept of providing classrooms to teachers. The journey of Eduroomz started as Akshay ramped up his team and implemented his idea on small- scale. While Akshay’s dream Start-up was just budding, Jaipuria’s MiDCOM BUSINESS CHALLENGE came as a boon to his team as they were given an opportunity to present their business plan. How could their dreams fail them? They won the title and were awarded a cash prize of Rs. 5 lakhs!

“If you have zeal to succeed, you have all you need to succeed”- is what Eduroomz believe in. Eduroomz provide rooms on rent to teachers who wish to impart knowledge but lack space to make their visions a reality. So if you are a teacher and have students with the desire to teach, Eduroomz has a room for you! The best part is the nominal cost, which is as low as Rs. 49 per hour. As a token to contribute to the society and not hinder the stream of knowledge from flowing, even in absence of monetary benefits Eduroomz is determined to provide rooms of knowledge to the weaker sections of society. So if you see an air conditioned classroom at Rs. 49 per hour (irrespective of the strength of the class), flexibility in terms of timings and independent work space to teachers, you are looking at an Eduroomz!

The Eduroomz team comprises of 5 members. Since it’s a startup by students, role switching is common and in a way this strengthens the team to explore all operational perspectives.

Right from the very beginning, Jaipuria Institute of Management, Lucknow has provided an uninterrupted support to Eduroomz. Because the expert team could recognise potential in budding enterpreneurs, be it providing various platforms to showcase a plan, mentorship and guidance, or networking, Jaipuria has been a pillar of support to Eduroomz. Jaipuria has also been working upon the team’s request to incorporate an incubation centre collaborated with the U.P. government.

It’s not that there have not been obstacles in the journey of Eduroomz. When it comes to education, ideas and results often do not coincide. Eduroomz has endured the obstacles and has built up a robust client network. Eduroomz is Lucknow’s well- knit network with well-equipped classrooms, conference halls, computer labs and study lounges. Eduroomz own 50+ properties with more than five thousand teaching slots in a month, where the priority is to provide teaching by experts at affordable prices.

Eduroomz is still experimenting to include other services, planning to expand its horizons over the next decade and create a niche where online teaching is taking over offline classrooms.

The most unanimous message that these young entrepreneurs wish to convey to those who aspire to have a start- up of their own someday is to be assured that no matter how meticulously they plan, their plans will fail, but the key is to plot a new scheme every time the old one is reduced to ashes. They also suggest stepping out and analysing the needs of target customers instead of planning in isolation because the key to a successful start- up is knowing the demands of target population and targeting them. Jaipuria is glad it could provide aid to these young minds and is committed to their success throughout their journey.

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Jaipuria Lucknow STUDENT Speaks

Good attitude, coupled with hardwork helped PGDM’s Sulaxmi of Jaipuria Institute of Management, Lucknow come a long way

“There is a thing about trust. It helps you achieve great many things,” believes Sulaxmi, the PGDM graduate of Class 2018 of Jaipuria Institute of Management, Lucknow. Sulaxmi just bagged herself a placement with Capital First and she couldn’t thank her faculty and mentors enough. For her, “had it not been for their unwavering support and the trust of my mother, the journey would have been incomplete.”

From the moment you start speaking to Sulaxmi, you realize, the humility and simplicity with which the girl approaches life. Thankful to circumstances, friends and kins at every step, Sulaxmi happily sidesteps all the personal effort and hard work she has put in her 2 years of PGDM. When asked, what is it that she wants to do with her first salary that she would be drawing from Capital First as a Associate Credit Manager, she remarks “Family first! I want to send them gifts as token of my appreciation. They need to know how important they have been throughout, for me.”

The Kanpur girl wishes to bring to her organization her undying spirit. “I want to stabilize relationships and enhance the levels of cooperation, collaboration, and trust that exist between people by interacting with others personally, competently, and effectively,” she elaborates. But just what kind of training does she have in order to achieve any of it? The classroom pedagogy at Jaipuria Institute of Management, Lucknow consists of unique mentorship programme, diversified peer group, highly experienced faculty, strong industry exposure, and individual development programs. These couples with a state-of-the-art campus have helped Sulaxmi rise above her dreams.

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FACULTY Speaks Jaipuria Jaipur

How Social Media & Google Search Can help (or Hurt) you in Job Hunt

Are you out of work? You have to hunt out for job now/ Have to change your job. The first thing that comes to mind when you are looking for a new job is putting together a good CV. Yes, you are thinking absolutely right. But this has today become little old-fashioned. Today internet is quite popular with job seekers. In the earlier days, an only way to know about the candidate for interviewer was to read the piece of paper written by the candidate himself called CV aka Resume aka Curriculum Vitae.

A CV used to be a piece of paper- essentially but played a very vital role in deciding a candidate’s destiny. This paper acted as a guessing piece for prospective employers to know your past, present and identify how as an employee you would turn out in future.

It has been quite some time that the new CV is in the town called – Google. All one needs to do is type your name into search engine of Google, and alas what you see if you are anywhere closer to internet which is likely to be… be it FB, Twitter, LinkedIn, your past and present employers sites or any other world of online media much about this can be visible (based on your privacy controls) and they know about your virtual life in and out. Ironically statistics proves that across the globe 35 % to 66 % people are rejected by employers based on findings through Google about them. The causes of rejection can be anything from bad grammar to spell errors, obscene language to bad words for previous employer, or it can be any incongruous content. At the same time your Google presence creatively; impressive network and demonstrated professionalism ay help you to fetch the job very easily.

Are you zapped? So was I. when I thought about it. Today we just cannot imagine our life without Google. Here’s a small piece of advice for all young aspirants to manage their Google CV well. You can oversee your Google search, Fill in your details completely wherever possible, and magnify your online presence.

1. Oversee

Sketch your own personality. The one you would like to be drawn to your prospective employer. The list of adjectives that add acclaim to yourself needs to be identified. It can vary from being professional to disciplined and hardworking; confident to well connected; trustworthy to cheerful disposition just to name a few. Once you have made up your mind, Go and Google yourself. Go to all the possible pages that are visible on first 50 or 100 searches and edit / delete anything that you may feel contradicts the image you wish to carry out. If you find something contradictory, and you don’t know how to remove the same, use again Google for it. Google definitely had answers for your complicated queries and step by step instructions to follow. Be 100 percent assured that you are the only one who needed this, there are many more earlier than you have already had similar doubts. Pick the latest ones from the search options and follow the same.

2. Fill In

For this piece of portion I advise fill the fill in the blanks wherever possible, even the bullet points, sub points. I mean to say, fill in every minute details possible, until and unless you got solid reason to leave them blank. On sites like LinkedIn, Twitter definitely ensure that you fill it completely and keep it updated, since an outdated profile will only make you unprofessional.

3. Magnify it

How one can increase his virtual aura is important to note. There are several ways to do it.

Blogs: Today people right about themselves, their own thoughts, comments about the world’s latest happenings. If you don’t have one, its ok, start one today based on the expertise you carry and keep updating it on regular basis. Still don’t know how to go about it – again guru mantra is go Google it. There are over 200 million blogs in the world; all one needs to do is to find out how to avoid the identity crisis. Employers generally prefer to see concrete and expert opinions on your blogs rather than philosophical writings.

Twitter: for some writing in 25 words is in thing. Blogs have become outdated for them. Texting and tweeting have become so popular that if you go for it, brevity becomes your identified skill.

YouTube Videos: Many prospective employers wish to see your presentation videos. Use your smartphone to get some videos clicked for you and create your repository on YouTube. You may use various other options available on the internet, but YouTube is the best one that can be utilized.

Forums: the organized groups on the subject matter are formed on the internet and are available on various social networks are the right places to be in. Join the one that fits you apply and where you can speak up on regular basis and demonstrate that you are an expert in the subject/ area.it is a wise decision to get noticed as a specialist through these forums.

After this one can really feel that he/she already had a resume which is just a click away and Googling really going to be an important decision-making attribute.

Dr. Sheenu Jain – She is Assistant Professor, Marketing & Entrepreneurship at Jaipuria Institute of Management, Jaipur. She can be reached at sheenu.jain@jaipuria.ac.in

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Jaipuria Jaipur Whats New

Learning “Business Strategy” with Bela Badhalia- the CEO of Adbhut Jewellery, a day at Jaipuria Institute of Management, Jaipur

Over the last decade, women entrepreneurs have long broken the glass ceiling and have been critical drivers of the economy in India. At a latest industry interaction, Jaipuria Institute of Management, Jaipur had the opportunity to hear from the dazzling and dynamic Ms. BelaBadhalia, the CEO of Adbhut Jewels who has been the recipient of multiple awards and accolades in the field of Jewellery design, business and execution.

“In order to fulfill your dreams, you need to dream first. And oh, make friends with the failures,” quipped the speaker while sharing her life experiences to the students. Her speech revolved around the importance of effective strategy to run successful business ventures. “Strategy is an action plan and should be drawn keeping long term perspective in mind,” remarked Bela Badhalia.

Enumerating the challenges poised by the latest economic changes in India, she insisted students to stay in touch with the strategy of the company or the organization they are working with. “I had to change my plans and strategies during the time of demonetization. The sudden government policy introduced limit on monetary value for purchasing jewellery, therefore, I had to almost change the product portfolio within the wink of an eye and it would not have been possible had I not stayed in close touch with the Strategy of my business. You need to align your business goals with the vision you had started the business with, in the very first place.”

She further shed light on various aspects of strategic management by stating importance of setting vision and mission for the organization, choosing a product/service depending upon the market, making detailed analysis of external environment and organizational strengths, and to formulate strategies to meet the desired objectives. She advocated setting SMART goals and to break the long-term goals into annual goals to achieve them.

Bela Badhalia is also known for Dyuti- a start up initiative for generating employment for women in the jewellery industry. Passionately fighting for women rights and fetching means to bring women empowerment, Bela Badhalia’s Dyuti served as a complete inspiration for the PGDM students of Jaipuria Institute of Management, Jaipur.

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Jaipuria Indore Whats New

111 PGDM students conferred diplomas on the 6th Annual Convocation Ceremony of Jaipuria Indore

Convocation days stay forever in the heart of graduates and April 22, 2018 was one such for Jaipuria Institute of Management, Indore students. It was an affair of elegance, poise and absolute motivation- one that saw 111 PGDM graduates taking their diplomas and walking down the aisle- proud and beaming with joy. 2 years passed within the wink of an eye and there was a sense of absolute mirth everywhere. After all, the big day had arrived!

Soft music filled the air. As the clock stroke 1pm, friends and families of the graduates started arriving in the auditorium. The stage looked grander than ever. The hall glimmered with an overwhelming spirit of celebration. The red carpet was spread. There was magnolia and orchids everywhere. Shri Deepak Joshi, Hon’ble Minister of State (Independent Charge), Technical Education and Skill Development, Government of Madhya Pradesh was the Chief Guest for the 6th Convocation ceremony.

The clock stroke 1.30pm and the convocation procession entered the auditorium. Shri. Sharad Jaipuria, Chairman, Board of Governors, Jaipuria Group lead the gathering with Chief Guest Shri Deepak Joshi and Guest of Honour- Shri. Satish Borwankar, Chief Operating Officer & Executive Director, Tata Motors Ltd walking beside him. Following the dignitaries were proudly robed faculty and the graduates.

Shri Sharad Jaipuria declared open the Convocation ceremony. Chief Guest, Shri. Deepak Joshi along with the Guest of Honour- Shri. Satish Borwankar unveiled the annual magazine of Jaipuria, Indore- Srijan. The ceremony proceeded with Dr. Harshavardhan Halve, Director, Jaipuria, Indore reading the report for the academic sessions 2017 – 2018.

The report gave an account of all the milestones achieved during the last academic year. The report highlighted the initiatives taken in the area of academic excellence, research projects, management development, faculty development and consultancy projects. “More than 60% students achieved paid internships, a big leap from the figure of 30% last year,” elaborated Dr. Halve. Among top companies which have been repeatedly recruiting from Jaipuria Indore such as Deloitte, ITC, Euromoniter International, Pepsico, Various Banks and Microfinance companies for final placements, 27 new recruiters have been added to the list.

The ceremony progressed by conferring Post Graduation Diplomas in Management to 111 students of PGDM batch 2016-18. Ms. Divya Sethia was awarded the Chairman’s Gold, Solanki Khushal Chaturbhai with the Vice-Chairperson’s Silver and Insiya Ali with Director’s Bronze Medals.

Shri. Deepak Joshi was invited on the podium to deliver the Convocation address. “I congratulate each one of you for being where you are today,” remarked the Chief Guest. He shared his views on leadership and enlightened students about the various skills one must acquire in their journey called Life. He talked of the importance of professional knowledge and competence, vision, courage, integrity, humility and strategic planning which a person should develop in order to become a successful leader. He ended on a note that, “A good leader is the one who takes a little more of blame and a little less of credit.”

The event came to an end with the vote of thanks delivered by Shri. Shreevats Jaipuria, Vice Chairman, Jaipuria Institute of Management, to the dignitaries. He also thanked Dr. Harshavardhan Halve, Director, Jaipuria Indore, for being a constant motivation to the students and wished the graduating class- “a glorious future ahead!”

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Blog Jaipuria Jaipur

“Challenge the status quo,” says the dynamic Guest of Honour Shri Sanjay Aggarwal at the 11th Convocation Ceremony of Jaipuria Jaipur

May 10, 2018, Jaipur: The auditorium at Jaipuria Institute of Management, Jaipur stood decked up with red carpets spread across the floor. Amidst lights, flowers, laughter and music, there was excitement and vivacity at every single corner of the campus. After all, 118 PGDM students of Class 2018 were all set to receive their diplomas and step out in the professional world.
Jaipuria Institute of management, Jaipur looked ever more beautiful on 28th April, 2018- it was time for the 11th Convocation of the B-school.
With 10 more classes having graduated from the institute ever since its inception, Convocation has always been a regal affair. Students’ parents and families fly down from all across the country with Chief Guest and Guests of Honour making the occasion, even more special.
Leading the student procession was Shri Sharad Jaipuria, Chairman, Board of Governors, Jaipuria Group. Walking beside him was the young and dynamic Chief Guest- Shri Sanjay Agarwal, Managing Director AU Small Finance Bank Ltd. Following them were the faculty of the B-school. The clock stroke 11.10 am and the Stars of the Ceremony appeared, robed and in their graduating caps- walking down the aisle for one of the very special days of their lives. It was a spectacle to behold!
Dr. Prabhat Pankaj, Director, Jaipuria Institute of Management, Jaipur presented the academic report for the year 2017-2018. Placements, industry interfaces, experiential learning opportunities, paper submissions, thesis work, workshops, researches, industry visits, etc. ear marked the academic year of 2017-2018. Class 2018’s placements saw students being picked by some of the marquee brands of the country and many of them successfully complete paid industry internships during their PGDM. The Convocation Ceremony also awarded the Best Faculty and Best Alumni of the year!
Shri Sanjay Agarwal, Managing Director AU Small Finance Bank Ltd. conferred the Diplomas to the graduates. He took the podium amidst thundering applause and started at a heart-warming note, establishing instant connections with the students. “You are all ready with presentation and speaking skills, after all your 2 years of PGDM journey has prepared you for it however, I have been away from this for a while, 25+ years you see,” exclaimed the dynamic speaker on the stage. His speech became even more endearing when he mentioned- “Whatever we are, we are product of our choices. Make yourself competitive. Challenge the status quo and remember, there is no perfect world. You make your world perfect.” By the time, Shri Sanjay Aggarwal concluded his Convocation address, there was an absolute sense of thrill in the eyes of the young graduates- their eyes shone with the hopes that the future upholds.
The Ceremony came to a successful completion with Shri Shreevats Jaipuria, Vice Chairman, Jaipuria Institute of Management delivering the Vote of Thanks. Flashes from camera, hugs, compliments, food and merriment took over the noon thereafter.

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Whats New

How Artificial Intelligence Will Impact Businesses In 2018

The 20s classic German movie, Metropolis brought the concept of Artificial Intelligence and robots to the silver screen. Since then Star Wars, Blade Runner to Autobots in Transformers, and the stunning Ava of Ex-Machina, AI characters have caught our imagination. But what was once in the realm of make-believe has become our reality. Art only imitates life, after all, and now futuristic technology is already a part of our everyday existence.

A few years ago, the supercomputers that made the right moves on the chessboard were our only reference to AI. But now these instances are coming in varied forms, fast and thick. Recently, an AI completed a University level Math exam 12 times faster than humans. Facebook chatbots went on to create their own language. Machine learning AI is getting smarter, quicker, and more innovative by the day, and their impact is felt taking the business world by tremors.

A recent study predicted that the machine learning market, which stood at $1.41 billion in 2017 will grow to $8.81 billion in just five years. Can you even imagine? Technology is the way forward for service businesses and the good news is that it is becoming accessible to all. Even small and medium-sized businesses can use AI and related technologies to good effect. So the impact of AI on business is going to be widespread and here are some of the trends we will see this year.

AI leads to smarter marketing

Point 1 (2)2018 will see a growth in AI being leveraged to offer consumers a more personal experience. Dynamic landing pages, programmatic advertising will become a norm. But an even greater influence will be seen in the world of social media marketing. AI is already being used to understand consumer patterns. This year you will see posts that are targeted at a certain time with a specific message to hit the spot with the consumer; all thanks to AI.

 

Taking eCommerce to greater heights

point 2If you have recently browsed for a pair of jeans on an eCommerce platform, you might have noticed your social media page is filled with ads for similar products. Your online behavior and purchase history are being analyzed, and the strategy will be more pronounced from this year. AI will analyze the times when you are most likely to be online, the posts you are likely to click on, and offer you an experience that you practically cannot resist.

 

Chatbots getting savvier

Point 3Chatbots are gaining in prominence because they offer 24×7 customer support, faster resolution, and also keep track of consumer history. They are your virtual assistants, who are impeccable at analyzing consumer data to offer you a personal experience. Business gurus around the world have put their money on chatbots getting smarter. Businesses, big and small, will be seen leveraging the tool to their advantage.

 

Better, smoother Automation for organizations

Point 4 (1)While many processes in organizations have already been automated, the scale will grow further and across different functions. AI-led automation will be seen in Accounting, operations, HR through cutting-edge software. Visitor Management systems in offices will not only be used to make guests feel welcome but for brand advertising as well. Managers will have to come up with smart ways to make the most of these innovations.

 

If we are looking at the golden age for AI in business, then 2018 is probably going to be seen as the year when the revolution started.

At Jaipuria Institute of Management, the pedagogy has been designed in a way where PGDM students get to stand upbeat and updated with the revolutionary changes in the world of technology. From attending workshops in AI to being exposed to extensive lectures around the subject, Jaipuria Institute of Management PGDM graduates and faculty are currently conducting compelling research in this domain to interfuse Artificial Intelligence with sound Management.

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Whats New

Four FMCG Marketing Trends That Will Rule 2018

Students of Jaipuria Institute of Management, which is one of the top b schools in Indore, delved into n insightful study on game-changing trends in the FMCG domain. 2018 seems like a sunny year for FMCG companies. How?

Fast Moving Consumer Goods (FMCG) sector in India has grown from USD 31.6 billion in 2011 to USD 49 billion in 2016. In the last quarter of 2017, the revenue in the sector grew by a whopping 17%. Predicted growth suggests that the FMCG sector will reach dizzying heights of USD 103.7 billion in 2020. Clearly, there is a lot to play for in the sector for businesses and brands; especially for the ones who want to win over the fast-growing consumer.

An interesting facet of the Indian market is that the rural segment contributes around 60% of the market share. Over the next ten years, the revenue for FMCG in the segment is set to grow ten times. Yes, ten times! So, what does it take to woo the dynamic Indian consumer? How can professionals who are making their way into the industry know the pulse of their audience? Here’s looking at the top FMCG Marketing Trends for the year 2018.

It’s important to realize that food fads are fickle, but trends in the industry have a longer shelf life. They are driven by social, cultural, and political factors, and they go on to dictate the marketing strategies for FMCG brands- in every possible way. Keeping a tab on the trends allows managers in the field to devise, and improvise strategies to good effect.

Health and wellness to get their due

HealthThere is a growing awareness amongst the consumers about their well-being. People are increasingly taking their health seriously but fast-paced lives make their tasks difficult. For brands to make an impact, they will have to offer health benefits on a platter and suited to consumers’ convenience. With the launch of wellness brands and products catered to users’ lifestyles, the focus will be on their usability and convenience.

 
 

Personalization is the key

POINT 2Consumers are already asking, ‘what’s in it for ME?’, and the emphasis on the “Me” is only growing further each passing day. Personalization is the way forward for FMCG brands. Yes, the strategy comes with a cost but also has immense benefits as it offers brands insight into consumer behavior. In 2018, you will see FMCG marketing gurus coming up with novel ways to ensure that their brands have a consumer-specific impact.

 
 

Experiential marketing leads the way

PONT 3Millennials and Gen Z consumers are growing in numbers, and with them, they bring their unique demands out of FMCG products. A recent study showed that they are keener on experiences rather than the product so that they can be shared on various social media platforms. Online marketing is definitely the way to tap into this audience, but in 2018 brands will have to emphasize experience sharing to attract consumer attention.

 

Broader perspective

POINT 4Today’s consumer is getting more discerning than ever and is looking at the bigger picture. Socially conscious products and sustainability are going to be the buzzwords in the FMCG market in 2018. The impact is being seen in India as well and brands will have to make a point of reminding audiences of the exotic elements in their products, craftsmanship, planet-friendly manufacturing, etc. Marketing moves will have to be directed to appeal to the conscience as well.

 

With consumer behavior evolving at a fast pace, brands have to keep up with the marketing trends that will have their sway in 2018. And what is Jaipuria Institute of Management doing to keep their PGDM courses graduates up to date in this frenzied world of Change?

This best B-school in India fosters a very Research-centric, practice-based approach in its Marketing department. Leading practitioners and academicians deliver the course. From Prof. B.D. Nathani, popularly known as the Bhisham Pitamah of Footwear industry to academicians like Dr. Ashish Chandra, with his vast experience in research and publications- a Jaipurian learns to master the skill sets of surviving in the demanding world of FMCG and Marketing from day one into the course.

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