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Among the myriad tales of start-ups in India is a tale worth telling. This is a story of innovation, dream, tenacity and above all, of relentless motivation. This is the tale of Eduroomz.
“The greatest achievement was, at first, and for a time, but a dream.”
Napoleon Hill (from Think and grow rich)
Eduroomz was the dreamchild of Akshay, one of the 5 Jaipurians from the Lucknow campus who introduced the novel concept of providing classrooms to teachers. The journey of Eduroomz started as Akshay ramped up his team and implemented his idea on small- scale. While Akshay’s dream Start-up was just budding, Jaipuria’s MiDCOM BUSINESS CHALLENGE came as a boon to his team as they were given an opportunity to present their business plan. How could their dreams fail them? They won the title and were awarded a cash prize of Rs. 5 lakhs!
“If you have zeal to succeed, you have all you need to succeed”- is what Eduroomz believe in. Eduroomz provide rooms on rent to teachers who wish to impart knowledge but lack space to make their visions a reality. So if you are a teacher and have students with the desire to teach, Eduroomz has a room for you! The best part is the nominal cost, which is as low as Rs. 49 per hour. As a token to contribute to the society and not hinder the stream of knowledge from flowing, even in absence of monetary benefits Eduroomz is determined to provide rooms of knowledge to the weaker sections of society. So if you see an air conditioned classroom at Rs. 49 per hour (irrespective of the strength of the class), flexibility in terms of timings and independent work space to teachers, you are looking at an Eduroomz!
The Eduroomz team comprises of 5 members. Since it’s a startup by students, role switching is common and in a way this strengthens the team to explore all operational perspectives.
Right from the very beginning, Jaipuria Institute of Management, Lucknow has provided an uninterrupted support to Eduroomz. Because the expert team could recognise potential in budding enterpreneurs, be it providing various platforms to showcase a plan, mentorship and guidance, or networking, Jaipuria has been a pillar of support to Eduroomz. Jaipuria has also been working upon the team’s request to incorporate an incubation centre collaborated with the U.P. government.
It’s not that there have not been obstacles in the journey of Eduroomz. When it comes to education, ideas and results often do not coincide. Eduroomz has endured the obstacles and has built up a robust client network. Eduroomz is Lucknow’s well- knit network with well-equipped classrooms, conference halls, computer labs and study lounges. Eduroomz own 50+ properties with more than five thousand teaching slots in a month, where the priority is to provide teaching by experts at affordable prices.
Eduroomz is still experimenting to include other services, planning to expand its horizons over the next decade and create a niche where online teaching is taking over offline classrooms.
The most unanimous message that these young entrepreneurs wish to convey to those who aspire to have a start- up of their own someday is to be assured that no matter how meticulously they plan, their plans will fail, but the key is to plot a new scheme every time the old one is reduced to ashes. They also suggest stepping out and analysing the needs of target customers instead of planning in isolation because the key to a successful start- up is knowing the demands of target population and targeting them. Jaipuria is glad it could provide aid to these young minds and is committed to their success throughout their journey.
2018 will see a growth in AI being leveraged to offer consumers a more personal experience. Dynamic landing pages, programmatic advertising will become a norm. But an even greater influence will be seen in the world of social media marketing. AI is already being used to understand consumer patterns. This year you will see posts that are targeted at a certain time with a specific message to hit the spot with the consumer; all thanks to AI.
If you have recently browsed for a pair of jeans on an eCommerce platform, you might have noticed your social media page is filled with ads for similar products. Your online behavior and purchase history are being analyzed, and the strategy will be more pronounced from this year. AI will analyze the times when you are most likely to be online, the posts you are likely to click on, and offer you an experience that you practically cannot resist.
Chatbots are gaining in prominence because they offer 24×7 customer support, faster resolution, and also keep track of consumer history. They are your virtual assistants, who are impeccable at analyzing consumer data to offer you a personal experience. Business gurus around the world have put their money on chatbots getting smarter. Businesses, big and small, will be seen leveraging the tool to their advantage.
While many processes in organizations have already been automated, the scale will grow further and across different functions. AI-led automation will be seen in Accounting, operations, HR through cutting-edge software. Visitor Management systems in offices will not only be used to make guests feel welcome but for brand advertising as well. Managers will have to come up with smart ways to make the most of these innovations.
There is a growing awareness amongst the consumers about their well-being. People are increasingly taking their health seriously but fast-paced lives make their tasks difficult. For brands to make an impact, they will have to offer health benefits on a platter and suited to consumers’ convenience. With the launch of wellness brands and products catered to users’ lifestyles, the focus will be on their usability and convenience.
Consumers are already asking, ‘what’s in it for ME?’, and the emphasis on the “Me” is only growing further each passing day. Personalization is the way forward for 
Millennials and Gen Z consumers are growing in numbers, and with them, they bring their unique demands out of FMCG products. A recent study showed that they are keener on experiences rather than the product so that they can be shared on various social media platforms. Online marketing is definitely the way to tap into this audience, but in 2018 brands will have to emphasize experience sharing to attract consumer attention.
Today’s consumer is getting more discerning than ever and is looking at the bigger picture. Socially conscious products and sustainability are going to be the buzzwords in the FMCG market in 2018. The impact is being seen in India as well and brands will have to make a point of reminding audiences of the exotic elements in their products, craftsmanship, planet-friendly manufacturing, etc. Marketing moves will have to be directed to appeal to the conscience as well.
