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FACULTY Speaks Jaipuria Lucknow

“If u want to learn what business actually is, the best way is to “startup” and learn in the process,” says Dr. Abhishek Nirjar, Director, Jaipuria Lucknow

“The standard general management or the MBA is all set to change.”

It is a privilege to find an academician as deeply immersed in business, as is Dr. Abhishek Nirjar. The incumbent Director of Jaipuria Institute of Management, Lucknow, Dr. Nirjar is well pedigreed – both as a student and a teacher. A doctorate in strategy and innovation management from Sheffield University (UK), Dr Nirjar has nurtured an entire generation of Management students from IIM Lucknow, MDI Gurgaon, and FORE School of Management, New Delhi, etc. Yet what fascinates him most, are startups. His direct association with startups is almost as old as his academic career itself.

“I’ve been with startups for 14-15 years now,” says Dr. Nirjar. “I started engaging with startups around 1999-2000. I saw it as a domain where novelty is always going to be created.”

Not surprisingly, he has witnessed ideas and projects by young entrepreneurs, much before they became regular in the world.

“There is this company called Octane Marketing in Delhi that has a technology product for generating mass mailers to the tune of lakhs.They sell it to the companies who have that kind of requirement. I am associated with them on the advisory board. Then there is a company called Fluid Axis based out of Kanpur, started by one of my IIM Lucknow students. They are into Marketing Research and Strategy Consultancy. They have been consultants to a number of small and medium enterprises that operate in very niche areas. They’ve been looking at scaling beyond Kanpur to Delhi and further in North India. That’s the reason I’m constantly in touch with them.”

Not just in the business world, Dr. Nirjar is well-known for incubating startups even in campuses where he teaches. As the Chairman of the Strategic Management and Entrepreneurship Group at IIM-L, he mentored students in launching Gossip and Byte – a snack bar. In time, GnB became a fierce competitor to the college canteen itself.

“If you want to learn what business actually is, the best way is to startup with something of your own and in the process learn . I remember, within 3 months of starting GnB, the participating students were able to see the practicality of each and every subject that they learnt in the very first year; right from Accounting, to Sourcing of funds, Inventory, Negotiating with vendors etc. and obviously – Selling.”
GnB is still a part of the IIM-L campus and has been doing fairly well.

“The best thing about being associated with startups is that on one day the idea is on paper and on the very next, you start seeing it take physical shape. And then you see it grow and of course, the pleasure you derive out of that is phenomenal. Yes there were a few ventures that didn’t work out that well, but that’s what is so great about ideas and execution.”

Incidentally, one of Mumbai’s 3 major online grocers – localbaniya.com – is a startup by Dr. Nirjar’s student, Amit Naik.

“I recall how Amit consciously opted to choose – and work on – his own concept. Everyone was working in groups. In a way, it helped him immensely.”

Dr. Nirjar has a clear plan for Jaipuria Institute of Management, Lucknow. He has taken on the responsibility knowing completely well that Brand ‘Jaipuria’ is a major contributor in management education, and holds a lot of promise.

“Jaipuria Institute of Management, Lucknow is easily one of the top B-Schools in UP. My mandate is to see it amongst the‘Top 10’ private business schools in the country. It may seem tough, but I’ve accepted the responsibility because Jaipuria, Lucknow has all that it takes to get there.The academic program, the research, the input of the faculty has to continue being contemporary. Placements are going to be my main focus. Our bonds with the corporate and our alumni, and our ability to leverage this, will be the key to the climb. In the long term, this alone will improve the quality of intake during admissions.”

Dr. Nirjar believes there’s plenty of action coming the startups way, as the economy is headed for a hike. He intends making all the facilities available to students of Jaipuria, Lucknow to help them take off.

“We are going to encourage startups in the virtual world. Digital Media and E-Commerce are not just strong, but are surpassing traditional forms of business.Ventures on these lines can take off from the campus on a sturdy e-platform; all you need is a laptop and you can look to build a business! Currently, 18-20% students at Jaipuria, Lucknow are interested in startups. I’d like to see that grow to 40-50%. I am planning on setting up an incubation entity that can help students develop a relationship with startups within the campus. More students need to think positively about starting something of their own; put in efforts and possibly get much better returns than one may get in a paid job.”

Internationally, there has been a remarkable change in the attitude towards MBA in the past decade or so. Engineers – especially from the IT background – who used to form the bulk of Management graduates are going back to their core. With bigshots in Fortune 50 companies like Google, Apple, IBM have gone on record saying they want core Engineers over any other education, Dr. Nirjar feels that students should view their options carefully before zeroing on the right MBA for themselves.

“I think we are at the cusp of a significant paradigm shift. Some part of it is happening already. The online availability of courses that one may pursue from different university and different set ups are largely available for people who want just a degree. However, as I see it, MBA degree is shifting towards specialist and offbeat courses, niche-sector courses, Analytics, Luxury brand management, and sector-specific courses. Sports marketing or sports management was never important in our country. In just a couple of years, this has changed dramatically. The standard general management or the MBA is all set to witness change in the light of emerging challenges being faced by organisations.”

A recipient of the ‘Career Award for Young Teachers’ – that comes with a Research grant – by the All India Council for Technical Education, New Delhi, Dr Nirjar has books on Entrepreneurship Development to his credit. He also has an invited chapter in the book titled ‘Advances in Information Resources Management Volume 6’ published by Idea group, Pennsylvania. He regularly publishes in Indian and International Journals, and is currently managing an AICTE-funded research project on innovation in large firms.

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Jaipuria Lucknow STUDENT Speaks

“For me, Jaipuria Institute of Management is a lifestyle,” says Richard George who has found a fresh perspective for his future dreams.

I am Richard George, and I think from now on the word that describes me the best will be “Jaipurian”. I understand that students of Jaipuria Institute of Management transform their efforts into fruitful results and that’s what I would like to do. I was born in Gorakhpur but raised in Lucknow, so studying on the campus of the institute here has worked out well for me.

I would like to think that I have always been an excellent student, and I was looking for a college that will encourage me to excel further. I found that Jaipuria Institute of Management, Lucknow would be the best place to bring out my talents and transform my personality. I believe it will prepare me for the competitive environment of the corporate world.

The orientation program at Jaipuria, Lucknow was the perfect example of learning while having fun. We had a chance to hear from big names like Mr. Navneet Sakera, Mr. Jagdish Kini and Mr. Achal Rangaswamy. They not only made us question our dreams, but they also broadened our horizons and motivated us to pave the road with hard work to achieve our goals.

We were taught to manage our minds rather than time, which was quite helpful. We also learned to have the right approach to achieve our goals and how to refine our minds to grasp various concepts and ideas. The importance of good communication skills was drilled into us and I believe these are the qualities for true managers who are at the top of their game.

There was an amazing session of “Eagles cocoon and Self-Clarity”, which was very insightful. The orientation program has given me a fresh perspective on my dreams and filled me with more confidence to turn them into reality. My experience at Jaipuria, Lucknow has been brilliant so far and I believe the institute will bring out the best in me. For me, Jaipuria is a lifestyle and it will shape my future beautifully.”

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Jaipuria Lucknow STUDENT Speaks

“I realized that practical knowledge and in-depth analysis are integral for surviving in the modern corporate scenario. Hence Jaipuria Institute of Management for me.”- Nikita Srivastava

I am Nikita Srivastava from Allahabad and I graduated from Meerut. I completed my engineering degree but realized that practical knowledge and in-depth analysis of applied skills is crucial in the corporate world. I found that Jaipuria Institute of Management was the best place to create an ideal platform for me to pursue my dreams.

The orientation program at Jaipuria, Lucknow was a lot about introspection and self-exposure. It also gave me an opportunity to listen to some of the big names in the industry, including Mr. Navneet Sakera, Mr. Achal Rangaswamy and Mr. Jagdish Kini. Listening to these outstanding personalities motivated us and taught us to focus on mind rather than time. I figured that it’s important to learn as much as possible because the end result matters.

One of the important things that I have learned so far is that you can’t be afraid of change. Holding on to something that is good is fine, but it might stand in the way of something better. I have always been a seeker and I am looking at my time at the institute as a journey. It has been absolutely brilliant till now and I hope it will help me create a road map for my career while giving me clarity about my professional destination.”

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Jaipuria Internship

"Your mentor sees you through your internship,” says Shubham Pandey, Jaipuria Lucknow

“Your mentor is the one who sees you through your internship,” says Shubham Pandey, Class of 2015, Jaipuria Lucknow, interning with Bajaj Electrical Ltd.

“Summer Internship Project is an opportunity that each student should grab and make the most of it while it lasts”, says Shubham Pandey of Jaipuria Institute of Management. He has been placed with Bajaj Electrical Ltd., for his summer internship project.

Shubham is a commerce student and belongs to the city of Lucknow in Uttar Pradesh. He completed his education in commerce and went on to earn a Bachelor of Business Administration from Lucknow University. It was a careful and conscious effort to build a career in management, which began with a degree from Lucknow University. Now, Shubam is at Jaipuria Institute of Management to fulfill his goal of higher studies in management. Jaipuria Institute of Management is India’s one of the Top MBA Colleges in Lucknow having campuses in Noida (Delhi-NCR), Jaipur, and Indore. Jaipuria Institute of Management is offering PGDM courses in Retail Management, Financial Services, Marketing, and Service Management. Since Shubham arrived at the B-school in 2013, he has been working hard to find his place within the corporate structure.

Bajaj Electricals Ltd. interviewed him on campus and he believes the selection has provided him with a great opportunity to learn with the best. And, he is excited about the project that he has been assigned to: “I have been assigned to do a market survey by Bajaj Electrical Ltd. I have to study the market for Bajaj LED lights, which is a new product from the Bajaj stable in the Lucknow region.”

He received a thoroughly professional reception at the organization. On day one, he was handed over to an industry mentor who oriented him to the company, its organizational structure, and its various functions. He was then briefed about his work during the entire internship period. The clarity helped Shubam focus himself on the coming work and time: “My first day at Bajaj was built around getting to know my organization and the work I was expected to carry out. The onboarding helped me find my way and also facilitated the learning process”.

Shubham has also been assigned a mentor from the college who will support him with his SIP. “My mentor has also been my faculty for marketing research and he always been helpful and supportive”, he says. “No one else could have been a better choice to guide me through my SIP.” In the first few days of his SIP, Shubam has woken up to the reality of the working world: “the first thing that I have learned is that the real corporate world is very different from the world we believe in. It’s the application of concepts that actually matters!”

According to Shubham, SIP can be an important stepping stone for students; for his opportunity, Shubham enthusiastically thanks Jaipuria Institute of Management for providing the platform. During the internship, he hopes to gather a working knowledge of the corporate world, so he can succeed in any opportunity that comes his way.

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FACULTY Speaks Jaipuria Lucknow

Dr. Shubendra Parihar talks about the academic rigour at Jaipuria, Lucknow and makes some startling revelations along the way

Dr. Shubendra S. Parihar, Assistant Professor at Jaipuria, Lucknow is often referred to as “Mr. Dependable”. A renowned name in industry and academics, he teaches Marketing at the institute and is extremely popular amongst students. The institute focuses on academic rigour for shaping management hopefuls, while ensuring that its faculty members follow interesting teaching pedagogy in the classroom. Dr. Parihar, who also doubles as Chairperson of Admissions, in many ways is the epitome of the teaching philosophies that the institute holds close to its heart.

Dr. Parihar is known for its forthright demeanour and refreshing candour, which is obvious when he admits that the demand for PGDM programs has gone down in recent times. “Like other institutes, Jaipuria Institute of Management has to take measures to make its program relevant to the industry and aspirants,” he says. “There is an initiative of multi-level vetting of the course curriculum of its electives offered. Firstly the curriculum is vetted across all the four campuses then by the industrialists and the practising managers and finally by the alumni.”

According to Dr. Parihar, the role of a PGDM program and the way it is perceived by the industry has changed drastically today. It is a skill development program where recruiters pay 20% attention to content knowledge, while 80% focus is on student skills and persona. That is the reason Dr. Parihar believes that major work needs to be done in this area of overall development of students. He stresses the importance of student engagement programs that gradually help build requisite skills, which is what the industry is looking for.

Dr. Parihar is a passionate academic, who is the first in his family to join the corporate world. But today he also wears many hats given his vast industry experience. He is an avid researcher, having published several notable papers, and is currently working on his book, “Mall and Event Management”. The book talks about how Indian malls are Xerox copies of malls in the US, which don’t make sense in our economic setup. That’s why they have become places to hang out with the family rather than shopping destinations.

This is an interesting and relevant idea for a book, and the solid research it contains has always been a strong point of Dr. Parihar’s work. Research also plays an important role in the academic life of students. Are there steps taken by him to promote research amongst future management aspirants? “Research is an important aspect of both learning and teaching,” he replies “It’s as important for faculty as it is for students. But as faculty you have to read a lot, immerse all your senses in studies and then manage them to get involved in research.”

And how important is industry experience to faculty members? Dr. Parihar offers a clear answer: “To teach business you need to know and experience it. My industry experience definitely gives me an edge in the classroom sessions. You can look at it as added flavour of chutni, achaar and papad to your meals.” The ever-smiling man then talks about his own experiences in the industry and how they have allowed him to help students with their queries and doubts in classrooms.

There are many who believe that the success of a B School depends on the quality of students it has for its programs. As Chairperson of Admissions, how does Dr. Parihar select the right students for his institute? “Besides their past academic skills, students should be judged on their written and oral skills,” he tells us. “Their analytical and decision making skills should be taken into consideration as well. All institutes want the top students for themselves, but things have changed with the demand for PGDM programs dropping. Hence, I focus on students who have high appetite for learning.”

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Jaipuria Indore Whats New

1st Women’s Convention “Role of women Empowerment in Uplifting the Society”

The First Women’s Convention was organized at Jaipuria Institute of Management Indore on March 8, 2014.The theme of the event was “Role of women Empowerment in uplifting the society”.

Under the Guidance of Dr. J P Upadhyay, the First women’s Convention was coordinated by Dr. Priti Bakhshi and Dr. Romi Sainy with the support of all the Faculty and staff members.

Madam Sumitra Mahajan was the Chief Guest for the Convention. She is an Indian politician and a member of the Bharatiya Janata Party (BJP) political party. Currently, she is a member of the 15th Lok Sabha of India. She has been representing the Indore constituency of Madhya Pradesh since 1989 at 9th Lok Sabha. She contested and won first time Lok Sabha Elections in 1989 and she has bought many projects for Indore from Railways, Aviation, Urban Development Ministry . She is known for simplicity, honesty and clean politics. She has a clean track record and has always maintained distances from Special Interest Group. She is popularly known as Tai (Sister).

All the empowered women who attended the convention were welcomed in a traditional manner and the participation saw a wide variety that includes Politician, Socialist, Retailer, Beautician, Designer, Doctor, Teacher/Professor, RJs, Models, Industrialist, Film Director, etc.

Prof Charu Dubey welcomed the guest, faculty member and students, the event commenced by offering prayers to Goddess Saraswati and lighting the ceremonial lamp in the presence of esteemed guest, faculty members and students from Jaipuria.

Director, Dr. J.P Upadhay addressed the gathering and shared that we are celebrating this fest to flag the significant of women empowerment, today women is in every sector of our lives. He said that there is more success in those areas where women are there but more progress is required. He also shared that Jaipuria Indore is doing well because most of the faculty members are females.

Dr. Romi sainy took over the session and showed a video on the life of women. She shared some famous saying that there is always a woman behind the success of a men, the objective of the event is to take inspiration from your life. She also shared the purpose of the convention.

Dr. Priti Bakhshi talked about Mompreneur (Mom + Entrepreneur) and discuss about its benefits and limitations and shared what Jaipuria can offer to various women present in the convention in terms of MDP/Training, Consultancy/Project Report, Mentoring, E-Commerce, Scaling Up, Market Survey/feasibility study, etc. to overcome the limitations.

Then our honorable Chief guest of the day Smt. Sumitra Mahajan – Member of Parliament, interacted with gathering saying that women believes in karma, a women is always physically and mentally balance and responsible. We should encourage women not to belittle men but to make her realize her own abilities. We should take time for us and do what we like. She also said that it is not today but every day is a women’s day.

The ninth issue (March 2014) of “The Indore Pride Magazine” was unveiled by Mr. Anurag Gupte (CEO, Editor The Indore Pride). This issue is dedicated to Empowered Women of Indore Region and Jaipuria Indore has supported them in the same.

Dr. Yogeshwari Pathak, Director – Prestige Institute of management said women should grab the opportunity when we have. She talked about the meaning of empowerment, it is to instill power. Power can change, power can expand. She shared a story of women empowerment in Chhattisgarh. She also shared few lines with us “Alone she must conquer or alone must fail, she alone can save herself and save her world”

Mrs Ritu Grover, a well known socialist shared that we should take the responsibility to make our home perfect, we should instill ethics and values in our coming generation whether they are girl or a boy. Prime duties should be filled in order to have success.

Mrs. Marry from Vedanta group said a educated women can educate the whole society. Then a presentation by Ms. Madyantika Baira sharing that women should know her rights and should organize herself.

Then Director & founder of Mansi Beauty Academy, Mrs. Unnati Singh added that beauty lies in attitude, how we perceive the world, It will us serve in that way only.

Then Mrs. Vinita Raj( Indira Group, Indore) introduced the contributor in the magazine” The Indore Pride” and they are awarded on behalf of Jaipuria Indore. Famous personalities like Ritu Grover, Unnati Singh RJ Shruti, Rj Tina, Nancy Sood and many more has contributed and were awarded by Jaipuria Indore.

The event saw participation from 100+ empowered women of/from Indore and most of them shared their experience. The event was highly appreciated by one and all present including Mrs. Sumitra Mahajan and she also shared that along with the event, the infrastructure and employees of Jaipuria are also very good. Most of them said that they will love to visit Jaipuria campus again and again.

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FACULTY Speaks Jaipuria Noida

At Jaipuria Noida, despite the multi-dimensional pressures of the turbulent environment around, ‘excellence’ is a continuous journey.

“At Jaipuria Noida, despite the multi-dimensional pressures of the turbulent environment around, ‘excellence’ is a continuous journey. A journey which aligns us together in pooling resources of the institute as well as the people to achieve superior levels of performance and adding value to even to the last member in the Jaipuria family.”

Reflecting back on what Jaipuria Noida achieved during the year 2013, we all derive greater satisfaction in witnessing that the institute not only continued doing its best in core areas of activities, for which Jaipuria Noida is well known, but also could set landmarks of achievements on many new fronts opened up during the year. Some of the highlights are as follows:

For the first time, during 2013, students from over 17 states joined courses at the campus justifying a legitimate national footprint to our institute. Needless to mention that it paved the way for vibrant and richly diversified peer group learning.

Industry developed a greater level of confidence in the skills and capabilities in Jaipurians, as a result, started showing up for campus placements as early as in the month of October ’13. Our students reciprocated well and didn’t disappoint the recruiters. By the end of December’13 companies having diverse needs of the industry, picked up our students in larger numbers. The year created a path breaking trend and contributed to appreciable momentum in placement activities and in turn generated greater confidence in our students.

As far as teaching learning process is concerned, far reaching impacts could be made because of the initiatives taken up by our faculty and staff colleagues who devoted their heart and soul in reaching out to the last student and making them industry ready. The approach was to provide adequate subject knowledge along with outside class room interventions like mentoring and conducting sessions on general awareness, behavioural and communication skills etc. Industry oriented interventions ensured that students perform better in selections and conversions during placements.

Establishing of Centre for MDP and Consultancy was a landmark decision during the year. Conducting over 36 MDPs with PSUs and other private sector organizations within a short period after its inception, was a remarkable achievements made by the MDP Centre.
Commencement of the Ph. D. programme in association with MLSU, Udaipur was yet another highly satisfying achievement, with 10 scholars joining the first batch and with the course work already in progress.
Intensified efforts were made towards internationalization comprising of student and faculty exchange as well as visits by faculty from overseas Universities.
Publication of research papers and award winning Cases in conferences and Ivey publications by faculty members, awards and accolades won by our students in various events outside and initiatives taken in reaching out to the society outside campus boundaries truly established new landmarks in the annals of Jaipuria Noida.

Besides the eminent guests from across industries, media, academia and the government who graced the various successful conclaves and conferences, two significant luminaries in Shri Rajnath Singh ji and Shri Yashwant Sinha ji enthralled the audience with their charismatic presence and words of wisdom they shared. We as a Jaipuria Noida family of faculty, staff and students collectively share the proud moments of these accomplishments of the year 2013. Aspirations drive us as individuals and as professional to excel in life.

Similarly, Excellence is an aspiration for institutions as well. Challenges nevertheless is firstly to define and discover ’excellence’ which is purely contextual. Aligning individual and institutional aspirations towards ‘excellence’ is the second most important challenge. At Jaipuria Noida, despite the multidimensional pressures of the turbulent environment around, ‘excellence’ is a continuous journey. A journey which aligns us together in pooling resources of the institute as well as the people to achieve superior levels of performance and adding value to even to the last member in the Jaipuria family.

Year 2014 is going to be no different in these terms but we are determined to make it different in many other ways which will enable the Institute to scale up higher trajectory of growth and reach closer to a vision of becoming One among the Top 35 B schools in the country in next five years. Creating an environment conducive for Thought Leadership and Research, Industry (society) centered teaching-learning, establishing a Centre for entrepreneurship in its truest form to create entrepreneurs and promote innovation and skill development, Jaipuria Centre for Industry -Institute partnership and Internationalization are few of the identified areas on which we shall be focusing in the year 2014 and ahead. We feel confident that as a vibrant family with well-focused purpose, we shall be making a great beginning in the new year and achieve new milestones in our continuous journey to excellence!

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Blog Jaipuria Featured Stories Jaipuria Lucknow Events

Students of Jaipuria Lucknow perform Nukkad Natak in the city and take raise social awareness

On Feb 18th, members of the Connect Club of Jaipuria, Lucknow were part of Manthan, an annual street play festival. The festival is organized by Verve, the street play society of Shaheed Sukhdev College of Business Studies, University of Delhi, and aims to make colleges in the country an important part of the street theatre movement. The festival is held across various cities in the country, and Jaipuria, Lucknow was called on to be a part of it because the city is known for its culture and tradition.

Street plays are a dynamic way of raising awareness on different issues that plague our society. Those taking part in these plays carry a huge responsibility of spreading their message to audiences across the country. And, students of Jaipuria, Lucknow were very successful in having their message heard. The nukkad natak was held at Sahraganj mall in the city between 4 and 6 pm, and the actors brilliantly displayed their talents, resulting in a sincere connection with the audience.



One of the objectives of Manthan is to arouse a sense of responsibility and cognizance about sensitive issues affecting society. It is especially important to spread information about these issues to those who may be unaware of them. And, the theme of this performance was AIDS awareness, which is something that relevancies relevant in today’s society. In spite of many campaigns to raise awareness about AIDS, several misconceptions about the disease remain. And the performance tried to correct these misconceptions through a storytelling format that instantly struck a chord with the audience.

Kunal, an active member of the Connect Club at Jaipuria, Lucknow who was very excited about the experience while being mindful of the responsibility involved. “It was certainly exciting to be a part of the experience and everyone gave it their best shot,” he said. “It was a meaningful initiative where we were trying to raise awareness amongst the audience but eventually we became aware of our own responsibilities towards the society.”

He wasn’t the only one invigorated by the performance as the Social Responsibility Committee of Jaipuria, Lucknow was looking forward to its own nukkad natak to commemorate International Women’s Day. Women are the pillars of our society and yet have to face several issues on a daily basis. There has to be a dialogue about women-related issues and that’s just what this initiative in Hazratgunj, Lucknow aimed to do during its 8th March event.

The performance was focussed on several women’s issues like eve teasing, sexual harassment, molestation, child abuse and rape. The idea was to raise awareness about these issues and make people realize the importance of treating women as equal members of society. There can be no social development without women in the country being empowered—that was the message this program conveyed to its audience.

The annual street festival Manthan tries to make individuals aware of the power they possess so that they can raise their voices against injustice and make a difference to the society. The flame was certainly lit amongst students of Jaipuria, Lucknow who were geared up to fuel the process of change.

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