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Blog Jaipuria Featured Stories Jaipuria Noida Events

The dance of dreams – Jaipuria Noida’s Alumni Day amidst Entrepreneurship week!

The biggest asset an institute has is definitely its alumni. Successful alumni become bearers of goodwill and publicity. However, more than that, a student who remains connected with his/her alma mater is an invaluable source of learning and inspiration for current students enrolled at the institute. Jaipuria Institute of Management recognizes the strength that its alumni bring to the institute; so, it is no surprise that each year Alumni Day is organized with tremendous enthusiasm.

On the sixth day of this year’s E-week, Jaipuria Noida hosted its Alumni Day. The event was led by Dr. Ritika Gugnani, and the theme this year was “Alumni Entrepreneurs”. Entrepreneurship has emerged as a key area in the growing Indian economy, and there is no better way to learn about this field than from “our own” entrepreneurs, as Dr. Gugnani referred to them.

Mr. Rohit Sharma, alumnus, Jaipuria, owner of Aditi Arts Exports, Jodhpur, is a visionary entrepreneur in the field of the import/export of metal handicrafts. He advised students about watching costs in a business: “if possible purchase on credit and sell it in advance”. He motivated students to nurture their passion for business, and to chase their dreams, even after a setback. Alumnus Mr. Romil Jain, owner of Romila Pigment Private Limited, New Delhi, loves challenges and that’s how he has built his business. He told the audience that “passion and dreams are very important in an entrepreneur’s life. ‘Nothing is impossible’ – first we should dream big and then achieve big”.

Alumnus Mr. Nitin Kulshetra owns Margdarshan Education & Research. He is an astro-financial analyst, which is a combination of astrology and technical financial analysis. Ever since his teenage years, he had a passion for advising, which he later used to chart a path for success. Mr. Kulshetra has many certifications from NSE and other leading financial institutions and has more than 2000 clients in his company’s kitty. Since he has interests in finance and astrology, he decided to carve out a business that focused on combining the two disparate fields. Talking to students, he said, “Believe in yourselves just like I did, and always work towards your goals.”

Mr. Swapnil Tiwari runs a social-entrepreneurship organization called LIVEMAD. Mr. Tiwari has suffered from dyslexia since childhood, but he believes in the importance of making an impact on people’s lives. His advice to the students was to strive to inspire others and dream big whenever possible:“Greatness can be achieved by anyone, but for that we need to prioritize things in order to clarify our vision and goals.”

The session was a huge success with students, who hung on to the words of their professors, alumnus and honoured guests. Their interaction and eagerness was clear evidence of already burgeoning dreams and the confidence given to them by the event’s many esteemed speakers.

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Jaipuria Indore Whats New

Investment Planning session held by Jaipuria Indore informs and inspires students

Students of Jaipuria Institute of Management, Indore recently went through a crucial session that proved to be an important learning experience – not just for their management ambitions, but for their lives, as well. After all, it was a session on Investment Planning and what an individual needs to know in order to make the right investment decisions. The institute prepares students to be successful professionals and leaders in their chosen field. This is not only about achieving their goals – it is also about earning potential and financial stability. Overall, this session delivered the important lesson that you can grow your money with discipline and right planning.

The biggest highlight of the session was the fact that it was conducted by Dr. Deepali Dixit, Assistant Director, Securities and Exchange Board of India. She is one of the leading names in the field and was a huge draw amongst the audience, which was comprised of students looking forward to the talk, as it offered a wealth of information that can have an impact on their future. Dr. Dixit was joined by Mr. Ankur Bhandari, and he started the session by giving a brief overview of investments and their huge significance for people’s financial goals.

It was probably just the right time for students in the audience to learn about investments so that they take the right measures as they begin professional careers. The eminent speakers then discussed different investment avenues available to young professionals, outlining the benefits of each. They talked about the pros and cons of different avenues and the factors that young professionals need to consider before putting their money into certain investments.

The Stock Market is often considered to be one of the most exciting and dynamic avenues for investments. However, it’s filled with its own set of risks, which detracts investors. But, Mr. Bhandari offered students insight into the market and asserted that investing in stocks was all about getting the basics right. He also did his best to make students aware of the benefits of investing in shares. Sharing a few experiences of his own and a video to make his point, he then emphasized on the importance of small investment planning, which can benefit young professionals in the long run.

The stage was thus set for Dr. Dixit to make students aware of the Securities and Exchange Board of India (SEBI) and the role it plays in the Indian economy. She talked about the various responsibilities of SEBI and acquainted students with the functioning of the organization. Overall, it was an interactive session where students learned not only about the benefits of investing in the stock market, but the risks involved too. The session drove home the point that one should invest for long term gains rather than looking at short term results. As they learned about opportunities in the field, student went back home more knowledgeable and excited about the future.


Article by Line: Namita Chaturvedi
Photography: Ayush Maheshwari

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Jaipuria Indore STUDENT Speaks

“I was prepared well, I performed well!” says Kajal Tomar, from Indore campus on getting placed at Pantaloons Fashion Retail

“I was jumping, laughing, and there were tears of joy in my eyes!” shares an excited Kajal Tomar, who has just been placed with Pantaloons Fashion Retail India limited through campus recruitment at Jaipuria Institute of Management, Indore . “Jaipuria was a natural choice for me. My brother is an alumni of the institute and his experience motivated me to be here as well” says Kajal about her decision to be at Jaipuria. She believes her decision has paid off and is keenly looking forward to the future.

Kajal has been offered the profile of Department Manager at Pantaloons. Her key responsibilities include managing the merchandise and supervising the staff. She also expected to achieve the sale targets of her assigned department. Her enthusiasm spills over as she discusses her passion to join a Big Retail Brand, “I always wanted to be a part of a large Retail brand and this position at Pantaloons is exactly what I aspired for”. Kajal gives the credit of her selection to the institute, faculty and the fact that she confident, truthful and passionate about her responses during the interview.

A BBA student, Kajal decided to opt for PGDM because she wanted to understand the market from a broader perspective, as well as get a practical exposure to the market. She also wanted to realize her dream of establishing my own business, “I thought PGDM could help me understand entrepreneurship and build the required skills as well. My experience at Jaipuria has been awesome. I learnt a lot here about myself and about the industry and how to survive in this competitive market. Now I feel more confident and practical.”

Kajal gets emotional about her friends and the institute when she talks about passing out, “I will miss each and every moment spent here. However, I will miss the fun part the most. The excitement of coordinating and participating in the events and the learning through team work.” She has fond memories of the learning and believes that her success is owing to the preparation that Jaipuria made undergo, right from the aptitude test to the group discussions and personal interviews.

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Jaipuria Indore STUDENT Speaks

Nikita Gaur discusses how a “think outside the box” attitude encouraged by her institute got her a placement with the prestigious Times Group

“Jaipuria, Indore has brought about a beautiful transition in me, my attitude and personality. It’s the reason I have transformed from a nervous student into a professional with promise in a short span of time.” That’s how Nikita Gaur begins our interaction. She finds herself on the cusp of an exciting professional journey, having bagged a prestigious placement with the one and only Times Group. Here, she looks back on her enriching journey at the institute and remains positive about the road ahead.

According to Nikita, the unique teaching methodology employed by the institute’s esteemed faculty made her choose the PGDM program at Jaipuria, Indore. She believes it’s the best decision she could have made for her career dreams. “The fully residential program is structured in a way that every student learns in the classroom and beyond it”, she says. “Thus, you are enabled to think outside of the box, which is an important quality for all professionals who want to make a mark in their careers”.

Nikita also agrees that her institute helped her develop the skills that are needed to navigate the professional challenges of an ever-changing Indian economy. It was her industry-readiness that made an impact during the placement interview, which would eventually lead her to bag the coveted job. Talking about the learning experience at her institute, Nikita says, “The faculty members, staff and my classmates are responsible for the massive transformation in me. During the program not only have I learned about management, but there were important life lessons too.”

She insists that she will cherish and draw inspiration from these lessons in her professional journey. Jaipuria, Indore has encouraged her to be an individual. This is evident in the runner up prize she received at the Summer Internship Presentation competition, and also in the Ms. Fresher, Ms. Beautiful awards. The way that Jaipuria grooms its students into well-rounded professionals is what sets this program apart and gives us the edge”. And, looking at others in her field, she says, “I clearly see myself ahead of others who are my age and background that have recently graduated from management programs at other institutes”.

Over the course of two years, Jaipuria, Indore had become Nikita’s second home, one she is going to miss in the future. And, she feels it is important to hold on to the memories that were created during her time here: “There are hundreds of memorable moments during my time at the institute, where I have spent the best phase of my life so far. I am going to miss every moment spent here, good or bad. That’s because I believe even the difficult times were important because they have given me lessons to lead my life better”.

We ask Nikita if she has any advice for her juniors. She encourages them to chart their own path, while also keeping the legacy and rich tradition of their institute in mind. “As a part of the institute you will have access to the best faculty members, amenities and a learning environment that you need to get the most out of” she says. “I would also ask them to keep networking and stay in touch, because life will only become easier no matter where you live”. Her parting words, like her success at the institute, embody ideals that all students should strive to emulate.

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Jaipuria Indore Placement Update

Anurag Kumar Jha talks about the confidence instilled in him by Jaipuria, which enabled him to sail through placements and bag his dream job

The placement process that concludes the PGDM program is a crucial phase in the life of any aspiring management professional. But for Anurag Kumar Jha of Jaipuria Institute of Management, Indore, the preparation for placement selection had already began the day he joined his institute. “The academic journey created the platform that enabled me to do well during the placement”, he says. “It equipped me with skills sets in keeping with industry standards.”

His tireless preparation has paid off, leading to his placement as a Territory Manager with Crystal Crop. Getting the news of his selection was an “out of this world” experience for Anurag: “I had always aspired to become a manager, which is why I chose to do my PGDM from a renowned institute like Jaipuria, Indore. I am glad, because it was the right decision that has pushed me towards my career goal.”

Elaborating on the learning experience at the institute and the preparation for the placement season, Anurag says, “The college placement team would carry out regular placement preparation activities. These activities gave me the confidence to do well. I began to believe in myself and decided to be as honest in the interview as possible. That’s probably what clinched me the job.” He also mentions the internship experience at Colgate Palmolive as a crucial factor. This experience gave him an inside look at the daily functions of a large corporation.

On the cusp of an exciting professional career, Anurag is looking forward to new responsibilities and making his mark with the management world. He is also filled with emotions as he looks back on the unique experiences he had at his institute. When asked if he has any advice for juniors, he says, “Take advantage of all the experiences the institute gives you. Believe in yourself and stay positive; the results will show.” They clearly have for him.

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Alumni Speak

Jaipuria alumnus Mr. Divya Mehra, VP, Service (IG), Controls & Audits, Religare stresses on the importance of practical learning for today’s managers

“My journey with Jaipuria Institute of Management has been great because of all the amazing things I have learned there. Both the theoretical and practical learning that I got from the institute has led me to the place in my career where I am today.” These are the words of Mr. Divya Mehra of the 2003 batch, and the place he is talking about is that of Vice-President, Customer Service (IG), Controls & Audits, Religare. We talked to him about his academic years, the role of the institute in his grooming as a professional and the challenges he faces in his work sphere.

As the VP of a top brand, Mr. Mehra is in a position of huge responsibility; this is a challenge in itself, but it’s something he thrives on. The Marketing and Finance major from the institute today handles controls, audits and inspections at Religare. Talking about his work tasks, he says, “One big challenge is stress because it’s everywhere. It could be because you have to interact with people that you might not gel with, or deal with deadlines. It’s not the stress but how you choose to deal with it that proves your mettle.”

Mr. Mehra is candid in his admission that it was his education at his B school that prepared him for the road ahead in his career. He re-iterates the fact that he has been able to implement whatever he learned at the institute in his professional life. This is something he feels has given him the opportunity to go far in life: “One big take away from my time at the institute was that whatever situation you are faced with, you cannot shy away from it. If you are willing to face it head on, there’s every chance that you will be able to sail through it,” he says practically.

Of course, Mr. Mehra’s experience and overall personality was also moulded by cultural activities that his institute promoted. He talks about the importance of such initiatives, saying, “Besides the curriculum and classroom learning, I benefited from being a part of the cultural activities. I was the culture secretary and started a cultural committee that hosted several events; I also was able to meet new people from various colleges. It has given me so many beautiful memories, in addition to an experience of a lifetime.”

After going through the B School and management degree route himself, does Mr. Mehra think it’s a requisite for those who want to make it in the corporate world? He has seen the industry closely today and is that something employers look from new candidates? “While it’s not a necessity it can certainly take you to the next level,” he says. “I count myself lucky to have done my PGDM from a renowned institute that created an ideal launch pad for me.”

After going through the B School and management degree route himself, does Mr. Mehra think it’s a requisite for those who want to make it in the corporate world? He has seen the industry closely today and is that something employers look from new candidates? “While it’s not a necessity it can certainly take you to the next level,” he says. “I count myself lucky to have done my PGDM from a renowned institute that created an ideal launch pad for me.”

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Jaipuria Indore Whats New

Jai-Utsav 2015

In the short span of 4 years, Jaipuria Institute of Management, Indore has emerged as the best private B-School of Central India and now it is back again with its exhilarating Annual fest, Jai-Utsav, a fun filled 3-day youth carnival with the right blend of academics, cultural, sports events. The theme is INDIA LIES IN YOU. India now has the world’s largest youth capital, the event aims in inspiring the Gen Y to unleash the true potential in them and building the leadership qualities to take our country forward to great level of heights.

Every year, Jai-Utsav witnesses unparalleled level of participation and the atmosphere gets electric with excitement, frolic, engagement and lots of fun. The fest draws participants not only from Indore but also from different colleges in India including our other 3 campuses in Lucknow, Noida and Jaipur.

This year Jai-Utsav would play host to number of events like Marketing Genius – Finance Genius – HR Genius, a unique 3-level management game along with events ranging fromdance competition, fashion shows to numerous exciting management games and Rock-band competition to tickle the wits of the best and the brightest who visit the campus. In addition to all this, the fusion of sports, drama and humour filled events and DJ nightwill make this carnival a grand one.

Date of Jai-Utsav: 12 Feb 2015 -14 Feb 2015
Venue: Jaipuria Institute of Management, Indore.

Download Schedule Registration Form

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Jaipuria Indore STUDENT Speaks

Ayush Garg bags second place at an event held by IMA; discusses the beneficial initiatives by Jaipuria, Indore as the reasons behind his success

Ayush Garg, a student of PGDM 2015 at Jaipuria, Indore, recently did himself and his institute proud by bagging the second prize in a research and study event hosted by Indore Management Association. What makes his achievement noteworthy is the fact that his team had to fight off competition from 40 other teams who participated in the first round. Here, he talks about the competition and his passion for CIS, an initiative from his institute.

We begin with his newest achievement, and asked Ayush to elaborate on the nature of the competition. “It was all about a detailed presentation on your research and study performed to understand how we can reclaim India,” he tells us. “through various leadership requirements and convert them into management lessons.” Ayush’s management education gave him a solid foundation to succeed at this event; however, it also showcased another of his great qualities: his leadership.

The thing to note is that Ayush’s team consisted of juniors, which means he had to lead the way. It was a challenge he seemed to relish. He shares with us some of the times during the event where the team had to step up and elevate their approach: “The first instance was when we had to build a conceptual framework, which we then used to frame the overall presentation. Finally, we had to answer the questions posed by the judges during final round, which was challenging.”

There is definitely an air of confidence about the young man, and doing exceedingly well at a prestigious event might have a lot to do with that. But, according to Ayush, it was possible thanks to his learning at his institute: “Some of the things I learned here, including building a perspective on a topic, believing in yourself and presenting your ideas with confidence, helped me immensely through the competition.”

Ayush also talks about the Course on Independent Study, which was introduced as a part of the Jaipuria PGDM curriculum. It offers students an opportunity to study one less subject and carry out detailed research on a chosen topic. “I always wanted to explore and get deep into any particular subject matter, which drove me towards Social Commerce study,” he adds. “It’s a great opportunity for us students and I’m making the most out of it.”

While Ayush awaits the much deserved award (the ceremony is on the 7th of February), he dreams of becoming an entrepreneur and thanks his institute for instilling this belief in him. “Our institute started an entrepreneurship course, and there was the tie up with entrepreneurship promoting organization like NEN,” he says. “I would like to do something with everything we’ve been given, and become an entrepreneur in the education industry.” Ayush has his sights set on the future. And, judging by his early successes and the educational foundation provided by his institute, it is clear that he will reach his goals.

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Blog Jaipuria Featured Stories Jaipuria Noida Events

4th Jaipuria Annual Management Conference (JAMC), 2014 dealt with the topic of “Employee Engagement: Harnessing Human Capital”

Jaipuria Institute of Management, Noida organised its 4th Jaipuria Annual Management Conference (JAMC-2014) on December 13, 2014 at India Habitat Centre, New Delhi.The theme of this year’s event was on the theme “Employee Engagement: Harnessing Human Capital”.

There were many other distinguished guests at the gathering, including Chief Guest Dr. A. K. Balyan, MD & CEO, Petronet LNGLtd., and Mr. Vipin Sondhi, MD & CEO, JCB India, who was the Guest of Honour. Mr. S. Y. Siddqui, Chief Mentor, Maruti Suzuki India Ltd., Mr. Kamal Singh, Director General, NHRD, and Mr. G. P. Rao, Management Advisor also attended as special guests. Also in attendance was Mr. Sharad Jaipuria, President of PHDCCI & Chairman, Jaipuria Institute of Management, and Mr. Shreevats Jaipuria, Vice Chairman of the institute, Dr. Rajiv R. Thakur, Director, Jaipuria Institute of Management, Noida. The inaugural session of the conference began with the guests taking part in the lamp lighting service. After the ceremonial lightning of the lamp, Honourable Director Dr. Rajiv R. Thakur introduced the theme of the conference. In his welcome address, Mr. Sharad Jaipuria emphasised significance of employee engagement. He also stressed the importance of harnessing human capital for reaping the benefits of competitive advantage, productivity and growth for all the stakeholders in the organization.

Mr. G.P Rao, while presenting the conference overview, energized the gathering with his witty and eloquent deliberation on the need of employee engagement. He also introduced the agenda for the conference and the distinguished speakers in the inaugural session.Mr.KamalSingh, while sharing his thoughts on the event, presented important and interesting data on employee engagement, backed by research and rating agencies, including Dale Carnege, NHRDN and Tower Perrins.

In his address, the Guest of Honour Mr. Vipin Sondhi ignited the young minds in attendance by sharing four short stories that confirmed the importance and need of employee engagement for the success of any organization and its people. He stated that engagement initiatives are inclusive in nature and the drivers should ensure that everyone is a part of engagement, including leaders, followers, and both weak and strong players in the process. The key to the success of employee engagement lies in the hands of leadership.

The Chief Guest, Dr. A.K Balyan, while delivering his inaugural address, enthralled the audience with his pearls of wisdom. He emphasised the leadership-driven employee engagement endeavours, which is a combination of hardware and software, with policies and procedures being referred to as hardware and execution and people as software. He illustrated for an emotional connection between employees and management, and a commitment of employees toward the organization. He showed the immense benefits of engagement on the bottom line of a business. While delivering the vote of thanks, Mr. Shreevats Jaipuria appreciated the engaging deliberations of all the guests. He stated that employee engagement is a value chain and that all the stakeholders should chip in to complete this important practice. While organizations are taking important initiatives in this direction, business schools like Jaipuria Institute of Management are also instilling values and ethics in its students, the future flag bearers of employee engagement in organizations.As the session reached its end, the distinguished guests were honoured by presenting mementoes as a gesture of gratitude.

The first session on Leadership Values & Brand Alignment was chaired by Ms. Ester Martinez, Founder & Editor-in-chief, People Matters. The eminent panellists were Mr. Pradyumna Pandey, Chief GM-HR, JK Tyre, Mr. Deepak Dobriyal, VP-HR, Birlasoft, Ms. Usha Subramanian-VP, Technical and Campus-Mphasis, and Mr. Rajiv Kapoor, CPO-Fortis Healthcare.The session highlighted the different methods of defining values and their evolution. They also discussed the relationship between values and brand creation.The session was based on experiential sharing about how an organization defines and disseminates its values.

The second panel session on Employee Engagement Strategies & Best Practices was led by Ms. Shampi Venkatesh, CPO-NIIT Ltd. The eminent panellists were Mr. Sushil Baveja, President-HR, DSCL Ltd., Ms. Ashu Sawhney, VP-HR, DCB Bank and Mr. Abhay Kapoor, AVP-HR & Corporate ER, Escorts Ltd.The panel discussed the role of engagement by 3 key stakeholders: Reporting Manager, Business Leader, and HR. They also spoke about engagement at various stages of the employee life cycle, as well as the role of engagement for future generations. Also discussed were the role of communication,auto mationand entertainment in engagement.

In his special address, Mr. S.Y. Siddiqui spoke about the expectations of employees of different categories and age groups. He spoke about the various aspects of leadership, including mentoring, listening, influencing, and networking. He emphasised on the need to develop a culture of respect, empowerment, commitment and ownership within an organization. He shared that the best strategy for employee engagement is to develop an element of pride among the employees. He also discussed various HR initiatives at Maruti Suzuki and shared his insightful experiences.

The conference concluded with the conference summary by Prof. Abdul Qadir, Conference Coordinator and a vote of thanks by Mr. R.K. Rishiraj, Head Corporate Relations & Placement, Jaipuria Institute of Management.

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FACULTY Speaks Jaipuria Lucknow

“If u want to learn what business actually is, the best way is to “startup” and learn in the process,” says Dr. Abhishek Nirjar, Director, Jaipuria Lucknow

“The standard general management or the MBA is all set to change.”

It is a privilege to find an academician as deeply immersed in business, as is Dr. Abhishek Nirjar. The incumbent Director of Jaipuria Institute of Management, Lucknow, Dr. Nirjar is well pedigreed – both as a student and a teacher. A doctorate in strategy and innovation management from Sheffield University (UK), Dr Nirjar has nurtured an entire generation of Management students from IIM Lucknow, MDI Gurgaon, and FORE School of Management, New Delhi, etc. Yet what fascinates him most, are startups. His direct association with startups is almost as old as his academic career itself.

“I’ve been with startups for 14-15 years now,” says Dr. Nirjar. “I started engaging with startups around 1999-2000. I saw it as a domain where novelty is always going to be created.”

Not surprisingly, he has witnessed ideas and projects by young entrepreneurs, much before they became regular in the world.

“There is this company called Octane Marketing in Delhi that has a technology product for generating mass mailers to the tune of lakhs.They sell it to the companies who have that kind of requirement. I am associated with them on the advisory board. Then there is a company called Fluid Axis based out of Kanpur, started by one of my IIM Lucknow students. They are into Marketing Research and Strategy Consultancy. They have been consultants to a number of small and medium enterprises that operate in very niche areas. They’ve been looking at scaling beyond Kanpur to Delhi and further in North India. That’s the reason I’m constantly in touch with them.”

Not just in the business world, Dr. Nirjar is well-known for incubating startups even in campuses where he teaches. As the Chairman of the Strategic Management and Entrepreneurship Group at IIM-L, he mentored students in launching Gossip and Byte – a snack bar. In time, GnB became a fierce competitor to the college canteen itself.

“If you want to learn what business actually is, the best way is to startup with something of your own and in the process learn . I remember, within 3 months of starting GnB, the participating students were able to see the practicality of each and every subject that they learnt in the very first year; right from Accounting, to Sourcing of funds, Inventory, Negotiating with vendors etc. and obviously – Selling.”
GnB is still a part of the IIM-L campus and has been doing fairly well.

“The best thing about being associated with startups is that on one day the idea is on paper and on the very next, you start seeing it take physical shape. And then you see it grow and of course, the pleasure you derive out of that is phenomenal. Yes there were a few ventures that didn’t work out that well, but that’s what is so great about ideas and execution.”

Incidentally, one of Mumbai’s 3 major online grocers – localbaniya.com – is a startup by Dr. Nirjar’s student, Amit Naik.

“I recall how Amit consciously opted to choose – and work on – his own concept. Everyone was working in groups. In a way, it helped him immensely.”

Dr. Nirjar has a clear plan for Jaipuria Institute of Management, Lucknow. He has taken on the responsibility knowing completely well that Brand ‘Jaipuria’ is a major contributor in management education, and holds a lot of promise.

“Jaipuria Institute of Management, Lucknow is easily one of the top B-Schools in UP. My mandate is to see it amongst the‘Top 10’ private business schools in the country. It may seem tough, but I’ve accepted the responsibility because Jaipuria, Lucknow has all that it takes to get there.The academic program, the research, the input of the faculty has to continue being contemporary. Placements are going to be my main focus. Our bonds with the corporate and our alumni, and our ability to leverage this, will be the key to the climb. In the long term, this alone will improve the quality of intake during admissions.”

Dr. Nirjar believes there’s plenty of action coming the startups way, as the economy is headed for a hike. He intends making all the facilities available to students of Jaipuria, Lucknow to help them take off.

“We are going to encourage startups in the virtual world. Digital Media and E-Commerce are not just strong, but are surpassing traditional forms of business.Ventures on these lines can take off from the campus on a sturdy e-platform; all you need is a laptop and you can look to build a business! Currently, 18-20% students at Jaipuria, Lucknow are interested in startups. I’d like to see that grow to 40-50%. I am planning on setting up an incubation entity that can help students develop a relationship with startups within the campus. More students need to think positively about starting something of their own; put in efforts and possibly get much better returns than one may get in a paid job.”

Internationally, there has been a remarkable change in the attitude towards MBA in the past decade or so. Engineers – especially from the IT background – who used to form the bulk of Management graduates are going back to their core. With bigshots in Fortune 50 companies like Google, Apple, IBM have gone on record saying they want core Engineers over any other education, Dr. Nirjar feels that students should view their options carefully before zeroing on the right MBA for themselves.

“I think we are at the cusp of a significant paradigm shift. Some part of it is happening already. The online availability of courses that one may pursue from different university and different set ups are largely available for people who want just a degree. However, as I see it, MBA degree is shifting towards specialist and offbeat courses, niche-sector courses, Analytics, Luxury brand management, and sector-specific courses. Sports marketing or sports management was never important in our country. In just a couple of years, this has changed dramatically. The standard general management or the MBA is all set to witness change in the light of emerging challenges being faced by organisations.”

A recipient of the ‘Career Award for Young Teachers’ – that comes with a Research grant – by the All India Council for Technical Education, New Delhi, Dr Nirjar has books on Entrepreneurship Development to his credit. He also has an invited chapter in the book titled ‘Advances in Information Resources Management Volume 6’ published by Idea group, Pennsylvania. He regularly publishes in Indian and International Journals, and is currently managing an AICTE-funded research project on innovation in large firms.

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